Instagram Reels has become critical for brand promotion. Of all the things you can do on IG (Stories, Posts, Carousels…), Reels is number one.

SocialInsider studied this recently and found brands have increased their use of reels by 40% compared to the previous year because they’re more engaging than single images or carousels. Brands should have a consistent calendar for creating reels, but also use other content formats like carousels to reach their goals on Instagram.

And, as in any PR campaign, it’s important to understand your audience and tailor content to their preferences.

The “Reel” success for brands just might be in creating smaller, niche communities for more effective engagement.

Listen For
3:38 Why Reels is Number One on Instagram and How Brands have responded
6:30 The Importance of a Content Mix
9:18 Understanding Your Audience
12:00 Why You Need to Get Their Attention in Three Seconds

Guest: Adina Jipa, Founder and CMO Social Insider
Email | LinkedIn | Instagram | Instagram Benchmarks Report

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