How Digital Media is Redefining Consumer Behavior
Description
Awareness is likely the most compelling element of purchase decisions.
Hunter, a top consumer marketing communications firm says its studies show the power of awareness in purchase decisions. It’s also critical to have a multi-channel strategy that can capture your audience’s attention and drive them to action.
And there’s a surprising amount of strength to in-store communication and word of mouth shaping consumer behavior.
In this episode… what makes us buy.
Listen for:
5:53 Key Insights from the Diagnostic Phase of the Hunter Study
8:26 The Importance of a Multichannel Strategy
10:59 The Surprising Dominance of In-Person Communication
19:35 Demographic Tendencies of Their Influence on Communication Channels
Guest: Heddy DeMaria
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