The Humane Marketing Show. A podcast for a generation of marketers who care.

In this episode of the Humane Marketing podcast, Sarah speaks with Marc Winn about how AI and automation can enhance human interactions and support meaningful connections when used with the right intentions. They explore the impact of AI on marketing and the workforce, reflecting on how businesses can shift from manipulation to empowerment. Together, they discuss the ethical implications of AI, the role of marketers in creating positive and healing stories, and how heart-centered entrepreneurs can embrace technology to build community, foster trust, and stay present amidst rapid change. This episode is a thoughtful guide for those looking to partner with AI in a human(e) way. Here's what they talked about in today’s episode: How AI and automation can enhance human interactions and marketing, and the importance of using these technologies with the right intentions to support meaningful connections. The impact of social media, AI, and automation on the workforce, questioning the future of employment and the potential for a reevaluation of what we sell and how we find meaning in our work. The ethical implications of AI, particularly in marketing, and the need to shift from manipulating people's subconscious drivers to empowering them. The role of marketers in creating positive, hopeful stories that inspire deep connection and trust, viewing marketing as a form of healing. The concept of mutual exchange in business and how businesses can foster connection and community while leveraging technology like AI. How businesses and individuals can build optimism and focus on creating something better amidst the rapid technological changes. The importance of focusing on the present and using AI to create deeper connections, rather than amplifying attention-seeking behavior. -- Parterning with AI in a Human(e) Way Intro with music NEW 2022: [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what we're doing. Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way. We share with transparency and vulnerability, what works for us and what doesn't work. So that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need. Whether it's for your marketing, sales, general business building, or help with your big idea like writing a book, I'd love to share my brain and my heart with you together with my almost 15 years business experience. experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client can find out more at humane. marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. marketing. com. Dot marketing. Sarah: Hello friends. Welcome back to another episode of the humane marketing podcast. Today's conversation fits under the P of partnership. We're partnering with AI. Yes. If you're a regular here, you know that I'm organizing the conversations around the seven P's of the humane marketing mandala. And if you're new here and don't know what I'm talking about, you can download your one page marketing plan with the Humane [00:03:00] Marketing version of the 7 Ps of Marketing at humane. marketing forward slash one page, the number one and the word page. And this comes with seven email prompts to really help you reflect on these different Ps for your business. Before I introduce my guest today, just another reminder that if you're playing with the idea of writing a business book about change, you might want to consider looking at my Business Book Alchemist program. I'm only running this once per year, and not sure if I'll run it again next year unless I'll write a fourth book. I'm finishing my third book with this cohort, and in the eight weeks that we have together, we'll refine your big message. Get clear on your ideal reader. Then build a solid outline for your book and also create a marketing plan for it. The program starts on [00:04:00] November 14th and lasts officially for 8 weeks. I'm saying officially because with last year's participants, we're still meeting monthly in the BBA book lab to hold each other accountable with our writing. It comes with recorded video lessons, so homework, a workbook as well, But also live calls where we connect and have time to really exchange on our big message and the book writing. So check out the details. If you're interested at humane. marketing forward slash BBA and book a call to talk to me about whether this is a good fit for you. All right, back to today's episode. So my guest today, Mark Nguyen, is a dedicated guide and mentor, helping individuals and organizations navigate the complexities of our modern world. With a focus on fostering innovation, [00:05:00] building social capital, and nurturing a sense of togetherness, Mark's work is transforming communities and inspiring countless people to reach their full potential. I Mark is the co founder of the Dandelion Foundation, an initiative aimed at creating a better future by leveraging the unique strengths of small island states. He is also the mind behind the 50 Coffee Adventure, a project that encourages meaningful connections and conversations to drive social change. So join us as we dive into Mark's insight on human centered AI adoption and his vision for a more connected and innovative world. Here's a summary of what we talked about in this episode, how AI and automation can enhance human interactions and marketing. and the importance of using these technologies with the right intentions to support meaningful connections, the impact of social [00:06:00] media, AI and automation on the workforce, questioning the future of employment and the potential for re evaluation of what will sell and how we find meaning in our work. The ethical implications of AI, particularly in marketing and the need to shift from manipulating people's subconscious to empowering them. The role of marketers in creating positive, hopeful stories that inspire deep connection and trust, viewing marketing as a form of healing. The concept of mutual exchange in business and how businesses can foster connection and community while leveraging technology like AI, how businesses and individuals can build optimism and focus on creating something better amidst the rapid technological changes, the importance of focusing on the present and using AI to create deeper connections rather than [00:07:00] amplifying attention seeking behavior. What's funny is that it is only after the episode finished recording that we found out how to apply AI in the form of a background noise cancellation on Mark's Zoom account. I did my best and used all the AI tools I know to make the sound experience as pleasant as possible. But if you do hear some background noise, just appreciate the humanness of this episode. Let's dive in. video1863576471: Hey, Mark, so good to see you again. You already had a good laugh, Off, off recording. So I'm sure this is going to be a, a fun and hopefully also inspiring conversation for, for people listening. Welcome to the Humane Marketing Podcast. Thanks Sarah: for having me. Yeah, it's a delight. Always a delight talking to you and, and like Rachel shout out to Rachel if she's listening, cause she's the one who introduced you having me. The other way around and, and I [00:08:00] really, she, she told me like, Oh, every time I talk to Mark, it's like blows my mind. I'm like, Oh, cool. I want to talk to him. So we did. And now here we are talking about AI and human and whether that, you know, there's anything ethical about that. So yeah, let's dive right in. If you're. open to that? Marc: Yeah, I suppose probably the place to start is kind of what really the moment of realization for me that, that we needed to start having deeper conversations about it. Think I, I ended up in Silicon Valley maybe 11 years ago at a place called Singularity University, which was a place that teaches people about all of the crazy technology that's now arriving and the fact that it was going to arrive far faster than we realize. And so I learned about all of these crazy, fabulous, amazing tools. And it blew my mind. And it took me seven days to get to sleep [00:09:00] again after kind of hearing about the craziness that's arriving. And I was getting the plane home and I stayed in San Francisco the night before, after doing it. I, I I was walking past the Twitter head office. And or near in that area. And I just was thinking that there were tens of millions of dol

In this episode, Erno Hannink joins me to explore how mission-driven entrepreneurs can make decisions that align with their values and create meaningful change. We dive into the power of habits and decision-making, discussing how aligning choices with personal values reduces mental fatigue and fosters personal growth. Erno shares insights on the importance of courage, and how businesses can go beyond profit to make a positive impact on society and the environment. Tune in to discover practical ways to build habits that lead to lasting change, both in life and business. Here's what we talked about in today’s episode: How aligning decisions with personal values can help automate decision-making and reduce mental fatigue The impact of social media and news consumption on decision fatigue and mental health The importance of courage in decision-making, especially when aiming to create impactful changes in life and business How incorporating habits like gratitude and regular check-ins can enhance personal growth and communication How small, consistent changes in decision-making and habits can lead to lasting impact in our personal lives and the broader community Why businesses should go beyond financial success to consider their impact on society and the environment Erno's decision book, which helps improve the decision-making process by reflecting on the journey, not just the results Free Info Session on October 9th. Watch this episode on YouTube --- Intro with music NEW 2022: Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what we're doing. Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way. We share with transparency and vulnerability, what works for us and what doesn't work. So that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need. Whether it's for your marketing, sales, general business building, or help with your big idea like writing a book, I'd love to share my brain and my heart with you together with my almost 15 years business experience. experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client can find out more at humane. marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. marketing. com. Dot marketing. Ep 197 intro: Hello, friends. Welcome back to another episode. Today's conversation fits under the P of passion of the humane marketing mandala. But also all the other P's because we're talking about making decisions. If you're a regular here, you know that I'm organizing the conversations around the seven P's of the Humane Marketing Mandala. And if you're new here and don't know what I'm talking about, you can download your, One page marketing plan [00:03:00] with the humane marketing version of the seven piece of marketing at humane dot marketing forward slash one page, the number one and the word page, and this comes with seven email prompts to really help you reflect on these different piece for your business. Before I tell you a bit about my guest today, allow me a quick plug for my upcoming business book alchemist program. The business book alchemist is a small group program for aspiring renegade authors who want to write a book that becomes part of their life's work. I've hosted this program for the first time last November and led a small group through creating their book outline, message and defining their ideal reader. We are still meeting monthly to hold each other accountable on our writing. And one of them has already submitted a chapter to a multi author book. So if you've always thought that one [00:04:00] day you'll write a book, then maybe the business book alchemist is for you. And that one day is right now. The business book alchemist is for change makers and trailblazers before they are authors. That's why we. call them renegade authors. They really care about the message more than about just being a featured best selling author. It's for first time authors who are looking to write a book that makes a difference. coaches, business, marketing, life, health, and more who want to write a book that becomes part of their life's work, and any other heart centered and service based entrepreneurs who are looking to write an authentic book that reflects their unique voice, experience, and insights. So I'm calling it business book alchemist, but in the new approach to business. So this is not just a how to book to [00:05:00] do something in business, but it really is aligned with this idea of doing business like we're human. Or is aligned with bringing change to business. So those are the kinds of people that I'm looking for, for this program. As you probably know, I've written two self published books about change, marketing like we're human and selling like we're human. And I'll be working on the finishing touches of my third book, business like we're human during the program. I wanted to share all of my learnings with heart centered entrepreneurs and aspiring authors, empowering you to write a book that becomes part of your life's work, because your message needs to be heard. So, if you do have a message that needs to be heard, now is the time to become a Renegade author. And writing a book is kind of like having a baby. There is never the perfect time. But if you do it now, you'll be supported by like minded people [00:06:00] and way beyond the eight weeks of the program. Again, we're still meeting monthly with the members of the previous program. And all you need to do to be part of that monthly ongoing community is Join the humane marketing circle. So join us now for a free info session on October 9th. That's 4 PM UK time. You'll find all the information. If you go to humane. marketing forward slash BBA. So business book alchemist humane. marketing forward slash BBA. And the link is also in the show notes. Otherwise, you can also just send me a message if you have more questions. And yeah, I'm not sure if I'll host a program again next year. Maybe I will feel the calling to start a new book, and then I'll definitely run it again. So I'd love to see you on October 9th [00:07:00] for the free info session, and if you can't make it for that time, just send me a message and we'll find a time to talk one on one. All right, back to today's episode. My guest today is Erno Honink. Erno is a sparring and accountability partner for entrepreneurs committed to creating sustainable, positive impact. He explores the nuances of decision making and shares his insight through articles, books. Podcasts, newsletters, and practical tools. With a life mission to reduce social and ecological inequality, he's dedicated to empowering others to make meaningful, impactful choices in their entrepreneurial journeys. Here's what we talked about in today's episode, how aligning decisions with personal values can help automate decision making and reduce mental fatigue, the impact of social media and news [00:08:00] consumption on decision fatigue and mental health. The importance of courage in decision making, especially when aiming to create impactful changes in life and business, how incorporating habits like gratitude and regular check ins can enhance personal growth and communication, how small, consistent changes in decision making can lead to lasting impact, why businesses should go beyond financial success to consider their impact on society and the environment, And finally, Erno's decision book, which helps improve the decision making process by reflecting on the journey and not just the results. So without further ado, let's dive into this conversation between Erno and I. Sarah: Erno it's good to have you on the Humane Marketing Podcast. Welcome. Erno: Thank you, Sarah. It's Sarah: good to be Erno: here. Yeah. Sarah: Yeah. It's good to be with you at a distance. We are one of those few [00:09:00] people who met in real life which is always nice, right? To have this human connection. And that was in in Coal this, this summer, earlier this summer. So I thought. Why not follow up with somebody who's in the same kind of movement talking about inner to outer. And then I looked you up and you're talking about decision making decisions with impact. I'm like, Ooh, yeah, that, that makes for a good conversation. So let's talk about decisions. And I guess we're going to go into habits as well, because that kind of goes together, but let's start w

In this new episode, Sarah sits down with Emily Shull to explore the complex relationship we have with money. They delve into why many people find this topic challenging and stressful, discussing common beliefs and narratives that shape our financial decisions. The conversation highlights how our upbringing and family culture influence our perceptions of money as adults, and the emotional aspects that play a significant role in our financial behaviors. Together, they address the taboo surrounding money and share insights on fostering open, healthy dialogues. By examining the difference between scarcity and abundance mentalities, Emily provides practical steps for entrepreneurs to begin healing their relationship with money, ultimately guiding them to align their wallets with their true purpose. Tune in for a compassionate discussion around a dry topic: money! Here's what we talked about: The reason so many people have a difficult relationship with money and why it causes stress. Common money beliefs or narratives that people develop and how they influence financial decisions. How upbringing and family culture shape the way we view and interact with money as adults. The role of emotion in financial behaviors and how we can become more aware of it. Why money is such a taboo topic and how we can start having more open and healthy conversations about it. The impact of scarcity mentality versus abundance mentality on our relationship with money and how to shift towards abundance. Practical steps people can take to begin healing their relationship with money. A teaser for what we’ll work on during the Collab workshop on October 2nd.   --- Intro with music NEW 2022 + 4 [00:00:00] Sarah: [00:01:00] [00:02:00] [00:03:00] [00:04:00] [00:05:00] Hi, Emily. It's good to see you, hear you. We we see each other regularly because we're in this book lab. And so it's good to have this conversation just one on one with you on the Humane Marketing Podcast. Welcome. Emily: Yeah, thanks so much. Thanks for inviting me, Sarah, and I'm really looking forward to our conversation. Sarah: Yeah, talking about a taboo, money, right? You, you made that your topic, so we're gonna dive right in and I'm gonna ask, start by asking you why Why is it a taboo? Why do so many people struggle with this [00:06:00] topic of money? What have you seen in your work? Emily: Yeah, that's a great question. Money, our relationship with money is so complicated. Because what we're taught about money is that it's just math, it's numbers, it's accounting, it's logical. So you should be able to learn about it easily, make good decisions. And that's what it's all about, you know, making things add up, but our relationship with money. It's actually something that we feel inside of us. It's very emotional. It has a very long history that's been starting since the time that we were born. And so it's, it's a difficult and complicated and taboo relationship because it's so filled with emotions and are very deeply personal history. And so what I do as a holistic money coach is help people connect these two things.[00:07:00] Their rational mind that wants to make good decisions with money that has intentions for their lives and wants to fulfill them and this emotional side that sometimes contains these unconscious drivers that are keeping us from reaching the goals that we that we want for ourselves. Sarah: Yeah, you called them unconscious drivers, I guess. Is that the same thing as limiting beliefs, something else that we often hear limiting Emily: belief. Yeah, you can, you can identify them in different ways. Another, another way to think about that is that it's different parts of ourselves. When we're making a money decision, we have all these different parts that want to chime in and have a say in that. And so. 1 is the logical part that says, no, we don't need another sweater. And then another part comes in and says, oh, but oh, but this makes me feel so cozy. And it reminds me of what it was [00:08:00] like to feel like, really warm and snuggly as a child. And then another part that's kind of shaming and saying, no, why are you even having this conversation? You know, we don't need this. You need to be responsible. So there are many ways to think about this. unconscious part. Sarah: It's interesting. So it's, it's conscious, unconscious left brain, right brain, maybe mind and heart. So it's always these yin and yang. You could probably also say that, you know, the yang part is, is the logical part. And the yin part is the more kind of like flowing and being in harmony and just using money. When it feels good, right? So yeah, it's, it's so interesting. So what, what are some examples of, of some of these beliefs that maybe we have formed in our childhoods? Because I think you did mention this story with money [00:09:00] starts in our, in our early years, right? Or maybe, and that's a question to you, maybe it actually goes even beyond that. Like, maybe it's our history that starts even before we were born and it goes into the history of our ancestors as well. I, I personally believe that. So curious to hear what you think, and then maybe you can give us some examples. Emily: Yeah, I think that's absolutely true. Our relationship with money goes so far back. Oh, my goodness. Yeah. So when we're born, our parents beliefs about money and everything that they experienced, which includes their parents beliefs and everything they experienced and back and back and back. That is all put upon us when we're born. So this is what we're born into. And this becomes our money beliefs. And 1 of 2 things happen. We either we usually [00:10:00] just take them on. We inherit them. They become ours until we mature and see different ways of being with money and then decide for ourselves how we want to be. Or we reject them, we say, we know this is totally not us. This is not the way we want to be. And so we do something completely different. But either way, it's an unconscious decision until we mature and. Really take a look at ourselves and our own experiences. Then we're able to tease apart. What is actually inherently mine? What are my values around money versus what I was born into my parents and the culture around me and what I find is that. It's so deeply personal, so there are so many layers of our origins with with money. We're affected by our environment. You know, the, the country we were born into our culture [00:11:00] has a big impact on how we think about money. If you think about some Asian cultures, save, you know, 30, 40 percent of their income in the United States. I think the savings rate is in the, in the single digits. So that's 1 impact. And then as you go narrower, then there's our parents and household that we grew up. You know, when I grew up, if we didn't eat out that much, but when we went even to a fast food restaurant, my mother was very frugal. So, you never ordered the big sandwich, you know, you never ordered the drink. You just got your drink at home. Whereas in another, you know, a friend of mine, you know, that wasn't the case for her. But it all really filters down to your own personal experiences. So what I find is that even though in our environment, and our parents play a big role in what we think about money, it's really our own lived experiences that have the biggest impact. And it's [00:12:00] usually related to something that happened, as when we were children, and that just hasn't been brought to light that hasn't been healed. So I'll give you an example of 1 person that I worked with. She came to me because for her money was always. A struggle, she just felt it felt heavy. It felt like no matter what she was doing, no matter how much income she was bringing in or what her assets were. It felt like a constant struggle. And this may have been surprising if you looked at her life from the outside, she was very intelligent and talented. She had multiple. Degrees, she was respected in her field of work, and she did all the things that you're supposed to do to to have a good relationship with money and to make it work. You know, she read books, she followed strategies she had a supportive partner, yet she still felt this constant struggle with money. Like she was. Yeah, like she was in it on her own, and that was always really hard. [00:13:00] Well, what we found during our work together was that it was tied to her loss of her sister when she was very young. So when she was about 10 years old, her sister, who was close in age, died, and her parents really turned inside at that time in their own grief. And so there was no space for her to, to express her grief and to process that. Yeah. Yeah. And then, in addition to that, her mother died when she was in her early 20s, and her father quickly remarried and really abandoned her after that. And so when, when we looked at her history, not just related to money, but her family history as well. It was really surprising how directly this was tied to the feeling of struggle. It was all about feeling abandoned and not having that family support that she needed at that very crucial age. So, I see this In my work with everyone that I [00:14:00] work with, it's it's not just about what is our money belief, but what very specific situation happened to us that brought that and usually it's not something we would ever associate with money. Sometimes it could be money related, but other times it's not. It's just a purely developmental wound that almost all of us have. Sarah: Yeah, I'm so glad you shared such a deep example because that really shows how deep this, this goes, right? How far back we need to go and, and how, how many layers we need to uncover. And it's very vulnerable. Work to, to go to these places because usually they're, they're not exactly happy moments at least from what I've seen because we talk about money in the marketing, like human program as well. And it's, it's us

In this episode of the Humane Marketing podcast, I’m joined by Pauliina Rasi to explore the art of effortless and authentic social media post writing. We dive into why writing for social media can feel daunting, and how you can overcome those challenges by finding your unique voice and style.  Pauliina shares practical strategies for brainstorming fresh content, maintaining consistency, and offers a sneak peek into the powerful frameworks we’ll cover in our upcoming workshop.  This conversation is designed to inspire and empower entrepreneurs to write with more ease and flow, aligning your social media presence with the principles of humane marketing. Here's what we talked about: + Why writing social media posts can feel so daunting + How to find your unique voice and style in your social media posts without feeling like you’re copying others + Strategies for brainstorming ideas and generating fresh content for your posts + Tips for maintaining consistency + And a sneak peek of the frameworks that Pauliina will share with us in our upcoming workshop on September 4th - https://lu.ma/f64hyojw And so much more... --- video1182592561 Sarah: [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what we're doing. Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way. We share with transparency and vulnerability, what works for us and what doesn't work. So that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need. Whether it's for your marketing, sales, general business building, or help with your big idea like writing a book, I'd love to share my brain and my heart with you together with my almost 15 years business experience. experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client can find out more at humane. marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. marketing. com. Dot marketing. Ep 195 intro: Hello and welcome back to another episode of the Humane Marketing Podcast. I hope you're doing well and had a wonderful summer. Maybe didn't even notice that I skipped one of the episodes this August, but I'm back. I'm back with another conversation. Today's conversation fits. The P of promotion, and I'm talking to Paulina Razzi, a communication strategist and [00:03:00] copywriter about effortless and authentic social media posts writing. If you're a regular here, you already know that I'm organizing the conversations around the seven Ps of the Humane Marketing Mandala. And if this is your first time here, well, a big warm welcome. We're all about humane business, humane marketing, humane selling. And if you don't know what I'm talking about, you can download your one page marketing plan with the humane marketing version of the seven piece of marketing at humane. marketing. com. One page, that's the number one and the word page. And this comes with seven email prompts to really help you reflect on these different P's and help you with your foundational clarity for your marketing and business. So, my friend Paulina Razzi is a writer, communication strategist, and trainer. With 20 years of experience as a journalist and communications consultant, she helps [00:04:00] businesses, projects, and professionals communicate their messages with clarity and confidence. Paulina's work focuses on breaking writing strategy into actionable pieces so that professionals and entrepreneurs can turn into. Effective content effortlessly and cut through the digital noise to share their message with people who matter. When not typing on her laptop, she can be found on the slopes of the Swiss Alps or spending time in nature with her family and friends. Yes, you guessed it, uh, Paulina is local here in Switzerland and we've actually, we're one of these people who have met in person. So that's always extra special. So here's what we talked about on this episode. Why writing social media posts can feel so daunting, how to find your unique voice and style in your social media posts without feeling like you're copying others, strategies for brainstorming ideas and generating fresh content for your posts. [00:05:00] Tips for maintaining consistency, and then a sneak peek of the frameworks that Paulina will share with us in our upcoming CoLab workshop on September 4th. So without further ado, let's dive in. Sarah: Hey Paulina, so good to see you and hang out with you for a bit to talk about social media posts. I'm very excited to have you here. Pauliina: Likewise. Thank you for having me, Sarah. Sarah: Wonderful. So we are doing a collab workshop together. And, uh, this time the topic is all around kind of like very pragmatic information around how do you structure and write, uh, those social media posts, which we know a lot of people are struggling with, right? It's, yeah. Is that also the feeling that you get? Like, because I think people are struggling with several things around this social media [00:06:00] presence kind of thing. Um, one of them, I think is consistency, but let's talk about consistency later. Let's first talk about this idea of. writing these posts. What do you see when you work with your clients? Why is that such a struggle for people? Pauliina: Well, writing is terrifying. I've been writing in one way or another, most of my career, and I can also relate on the emotional level to, to that struggle. And I see it in my client's lives and I experienced it in my own life as well. If not on a daily basis, regularly anyway, and that would, that would be maybe my first message that even though you are a professional writer, you can write a lot, but you can still sometimes feel that struggle because there's a lot at play there really when you're trying to write, especially when you write about yourself and your own work. And, um, and, uh, it's, it can be sensitive. It can be, [00:07:00] it can make you feel vulnerable. And there's a lot of authenticity at, uh, at play when you're writing about yourself, but, uh, but it can be, it can be overcome as well, when you, when you work through, through it, uh, well, enough, uh, enough, and when you develop different capabilities, capabilities around that. Sarah: Yeah. Yeah, no, I hear you. I think, I think there's. There's this fear of really truly showing up and. You know, I have this, I I've, as you know, I've been, uh, my first business was a LinkedIn consultant. So I've been growing up on LinkedIn. And to me, it's not scary at all to completely make a fool of myself on LinkedIn anymore. But I have, uh, like one very good friend who's been on LinkedIn for years as well. But she's still. still kind of feels like, Oh, but this is the professional network. And can I really, truly be myself? And w you know, and so I think a lot of people have [00:08:00] that with LinkedIn, especially, um, and of course also with, with other platforms, but LinkedIn kind of has this heaviness to it still because of how it came about. And it's changed a lot, but. I think it's also because a lot of maybe our clients moved out of the corporate world, and so they had to kind of like, wear this professional mask, and now they're going into their own business, coaching, consulting, and all of a sudden they're, they're asked, To show up as authentic and, and it just kind of feels weird. Right? So I think one of the big things is like, how do I find my voice on these platforms? How do you help people find their voice? Pauliina: Absolutely. And I think you're onto something there, especially when you say about LinkedIn and how rapidly the platform has changed. So many of us might be feeling that we aren't, we haven't really fully caught [00:09:00] up yet. And, um, and when you, when you feel that way, finding your voice and knowing. What part of your voice you actually want to project might be a little bit tricky, and it comes to down to defining your strategy and setting your goals. When I see people struggling on LinkedIn or on other platforms, if we backpedal a little, is it can be for the lack of strategy. So not really knowing What to say what they're trying to achieve, not not being sure how they're going to reach that. That's a big building block. And if you don't have those questions, it might be very hard to do with confidently the other reason or the other part that people might be struggling with is the confidence that you that that you also maybe your friend might be suffering from not having the co

In this episode of the Humane Marketing podcast we dive deep into the transformative power of Human Design with expert Jen Freeman. We'll explore what Human Design is, how it can be specifically applied to business and entrepreneurship, and how understanding your type can help you in making informed business decisions. Jen shares insights on how each type might approach business differently and highlights key aspects of Human Design that are particularly relevant to entrepreneurs. Join us for an inspiring conversation to help you create a business that is authentically aligned with who you are. Here's what we discussed in this episode: What Human Design is for those who might not be familiar with it. How Human Design can be applied specifically to business and entrepreneurship. How knowing one's type can help in business decisions. An overview of how each type might approach business differently. Specific aspects of Human Design that are more relevant to business, like authority or profile, or certain channels or gates. How understanding our own Human Design has influenced our business journeys (both the guest's and mine). A sneak preview of what will be shared at our Collab Workshop on August 7th. And so much more --- [00:00:00] video1299808011: [00:01:00] [00:02:00] [00:03:00] [00:04:00] [00:05:00] [00:06:00] [00:07:00] [00:08:00] [00:09:00] Jen, it's so good to have you here. Welcome to the Humane Marketing Podcast. Thank you. I'm very excited to be here. Thanks for having me. Yeah. Super happy to have this conversation with you. I feel like we, we've known each other for a long time. I just mentioned it in the intro, how we got to know one another and yeah, it's a pleasure to have you here. And even more to collaborate on this workshop together that we have coming up. So let's give people a little intro to well, human design and how we use it in business, but then we'll go much further into this during the workshop on August 7th. So why don't you start [00:10:00] Jen with explaining, maybe there's people who are listening who have never heard of human design. So I feel like yes, it's kind of in the zeitgeist, but maybe there's people who have not heard of it. So just kind of like a general introduction to human design. Okay, great. So the human design system was brought in by a gentleman named Rob, and he heard a voice and it said, are you ready? And for the next 9 straight days, he downloaded the system. I believe this was the early 80s and he tested it over the next 10 years. And he found it to be very accurate and began to slowly roll it out. And it grew to what it is today, where he's past, since past, but his school lives on, all the people he's trained. And the essence of it, it's based on something called the neutrino stream. And the neutrino is an infinitesimally small particle of mat that is a tiny bit of mass That comes from the sun and we filter these neutrino particles. And even in like our thumb, there's something [00:11:00] like 20 million in our phone at any given second. So it's part of the essence of being human is this interaction between our sun and how that interacts with us. So part of what human design system shows people is, is divided into types, which we'll talk about more in a bit. And it helps you to understand how your systems interacting with this neutrino stream and how you can truly. Work with it well to really live your best life. And so much of it has to do with how to really let go of conditioning, because we have something called centers. Some of them are open where we're deeply receiving conditioning, both from other people, the environment planets. And then there's ones that are called fix where we put out our own, I think of it, our own radio station. So human designs, the art of learning how to truly move correctly with your energy field in alignment with the whole. So it's not just you by yourself. Okay. You know, on your lonesome, it's really you inside all of life and how you can contribute both your well being and to the well being of life in the most optimal [00:12:00] manner. Yeah. It, it, it really is hard to describe it in such a short time, right? Because it's so complex. And when you first hear it and you hear like, What, this guy invented this and it was like a download and what, neutrino streams, what the heck is that? But yeah, it really has such depth that it took me years to get to the part, to get to the level where I'm at now of my understanding. And I've really only scratched the surface. But the reason I keep coming back to it is because. As you know, marketing, like we're human is all about starting from within, starting from who we are and then resonating with the right clients. And so that's why this tool and this knowledge is so important. So important to me, I feel like for people to really [00:13:00] understand who they are as you know, you and I both, both also believe in astrology and how that kind of helps us understand who we are, but human design just kind of adds another layer to that understanding. And yeah, over the years, I've. Really just gotten much more deeply into the, the study of human design in order to understand, like, like you mentioned, it's not just about me, but it's about me in relationship. To everything around us, because we're living in an ecosystem where we're constantly, you know, facing other people and in our business as well. And that's especially what we want to talk about today is like, well, how do we use a tool like that in, in business and in marketing maybe even. So I'd like you to pick up there. [00:14:00] Well, and one thing just as a bit. So, so for your listeners, I I first had my human design reading for myself 22 years ago, and I've worked with it with hundreds of people in 22 countries. So every color faith, I mean, everything, and it's just stayed true. So to me, it's describing something very fundamental, like our relationship to gravity. It's just there. So this is part of, I really. wholeheartedly invite everyone to test what we're about to talk about. This isn't something to just take in as a concept and believe. This is very much something to be like, Oh, and if it sparks your interest, if you feel curiosity, play with this, because it's really in starting to apply it, you really see the magic of it. So specifically to your point about marketing is the more you understand your type. And so there's four, there's four, arguably five types. So there's manifestors, There's generators, there's a subset called manifesting generators, there's projectors, and there's reflectors. And all four of these have different roles, different, [00:15:00] different ways that they work inside the field. So manifestors initiate. Now, I live in the States. And pretty much our whole culture, everyone's trained to be a manifesto. So, so, but the rest of the world, I'm sure y'all aren't quite in the insane level of capitalism. We are, but it's less than 10 percent of the population. So, in reality, only 10 percent of people are really meant to just be there. I've got an idea. I'm going to go do it. So, the manifestos, they're called energy beings and so are the generators. Now what this means by energy beings is they have access to energy to get stuff done. Right. But the manifestors, if you're a manifestor in business, then absolutely. I mean, in a lot of ways, it's amazing because you really can just go get stuff done like that, but you're not meant to actually work long term. It would really, it's, you're meant to initiate, but you don't have the energy to actually do the work. The generators. Are the worker bees. We're the ones. I'm a manifesting generator and Sarah, you're a generator, right? I'm a generator. Yeah. So we're the ones who [00:16:00] actually have it's correct. We have the amount of energy in our bodies that we are meant to work and we need to work. I mean, is when we work every day, we wake up, let's say, 100 Sarah units by the end of the day, you want to be down to almost 0. so you can truly rest. Right. So if you find out you're a generator in business. One of the key points is you need to wait to be initiated by life itself, by a manifestor. You need to wait, and this could be very challenging if you think you're supposed to be getting out there and initiating right away. Right? But let's just say that, and I, someone comes along and says, Hey, you know what? That recipe you've got, I think you have a really great bread baking business. You feel inside and we'll talk more about authority in a second, but you feel you get an answer you feel a yes Then it's like go for it begin the work begin to build it and it's you could say it's blessed by life, right? But if you have not been initiated by life and you try to manifest and you just do it out of nowhere There'll be a sense of [00:17:00] drudgery and difficulty and going uphill both ways in the snow, right? So the third type is the projectors. I want to just I want to just pause and think about this manifesting because It's interesting because kind of in this new age movement, there's all this talk about manifesting, right? Manifesting money, manifesting clients, manifesting anything. And it's always kind of like, well, we can create. Whatever we dream of, and we just manifest it, like, do you feel like there's a connection to the manifester type? And maybe again, that whole idea of you can manifest anything, that actually only applies to, To the manifestors. Great question. Or is that not the same kind of manifesting? Fantastic. And I've spent a long time looking at this. And so I, and part of what I think is important is to hold the human design language specifically in the container of human design, right? Because [00:18:00] they really mean something specific about a manifestor who's born in this kind of way. And at the same time, the new age culture, when it's talking about manifesting, So there's a, a universal truth of

This is the first episode of a series of unplugged, no bells and whistles solo episodes around the 7Ps of Humane Marketing. If you missed an episode you can go to www.humane.marketing/7ps To reflect upon the 7Ps for your business, get your 1-Page Marketing Plan at www.humane.marketing/1page To work on this marketing foundation in a small group, join us in the Marketing Like We’re Human program. Find out more at www.humane.marketing/program

This week we are joined by the Polly Hearsey to explore the transformation of business towards greater consciousness. Polly shares with us how business can act as a form of consciousness, as well as practical steps for businesses to evolve alongside our growing awareness. We discuss ways to collaborate with nature, the benefits of aligning with natural rhythms, and offer valuable advice for solopreneurs and small business owners aiming to make their business more conscious and aligned with their values. Tune in to discover Polly's hopes for the future of conscious business and the crucial role of community and collaboration in this inspiring journey. This conversation aims to inspire and guide heart-centered entrepreneurs towards inner peace to create outer change. Polly and I talked about: How Polly defines Conscious Business How business acts as a form of consciousness Steps businesses can take to evolve alongside our growing consciousness Ways businesses can collaborate with nature Benefits of aligning with natural rhythms for both business and Mother Earth Advice for solopreneurs and small business owners to make their business more conscious and aligned with their personal values Hopes for the future in the realm of conscious business and how we can get there The role of community and collaboration in this journey And so much more --- Sarah: [00:00:00] Holly, thank you so much for being here on the Humane Marketing Podcast. It's good to have you with us. Polly: I'm, I'm, I'm so honored to be here. You know, I'm really looking forward to the conversation we're going to have. Thank you so much. Sarah: Me too. Yeah. It's been, it's been a, we've been in touch on, on LinkedIn and kind of seen each other's worlds. Right. Yeah. And then I came across this Not a meditation, but it was on insight timer, a short talk that you posted there about conscious business and, and just how you approach business. And I'm like, ah, now it's time, you know, I have to have her on the, on the podcast, so delighted to have you here. So we're going to be talking about. Conscious business, nature aligned business, kind of like all the things that you love to talk about. And I think that really clearly comes across. It's like, wow, she's passionate about this, right? So, [00:01:00] yeah. So maybe start with explaining what conscious business means to you. What, what all the things that you pack under this umbrella of conscious business. Polly: I, it's an interesting one because I think sometimes when we have terms that are upcoming in, in our world, then they mean so many different things to different people until they, they take on an accepted meaning. So for me, conscious business is really about understanding how we are consciously creating our businesses, how we're consciously contributing through our businesses. And so that takes it in, you know, how do we treat people? How do we treat the, the environment? How do we treat our, Own sense of wellbeing in terms of being an entrepreneur as well, because it's tough to be an entrepreneur and to be a leader of a business. It's, it's hard work and it can be very damaging to your self esteem in some ways, [00:02:00] particularly when you're being asked to do things that you're not comfortable with. I think, well, that's how I have to do it in order to be successful, but I don't like it, but I don't know that there's an alternative way. So I think that, that piece of being. Kind and conscious to yourself is as important to do as it is to be conscious of how you treat other people. And you know, for me that is if you are in a, you know, you are in a product-based business, then it's about your entire supply chain. How, how conscious are you of your entire supply chain? But if you're in a service-based, it's like how conscious are you of the way in which you're structuring your business and you are setting your business up. So there's a lot of sustainability in it, but it's also about why am I doing this? What, why am I, why have I started my business? So that's, that's what I really focus on is helping people understand why they've started their business. What was the driver? Because for the most part, we kind of skirt, skate on the surface a little bit, and we don't think about, you know, what, [00:03:00] what was that sort of like that soul calling that was really going on underneath my decision. And unearthing that so that you can understand that what you really want to do through your business is create a positive impact. And I've found that every time somebody really taps into that well of, of knowledge and knowing, then they come forward with a business that is really positive. So I think that that piece of understanding yourself and what drives you to want to do this. Helps you to discover the make conscious, the subconscious, unconscious reason that you actually started your business. So it means so many different things to me. I Sarah: love it because it's kind of like. Yeah, it's one of these buzzwords, almost nowadays, right? It's like authentic business, conscious business. What does that mean? It's kind of like, is it some people almost like put the spiritual business in there as well. So, so you're [00:04:00] right. It, it does. Depends on, on who you talk to. And it means different things. It sounds like for the two of us, it's, it's very aligned. I wrote down you know, consciousness of yourself, of others and mother nature. So that's what it means to me as well. It's like, first you start with yourself. That's what we do in, in humane marketing. Then you need to look at your relationship to others. Which includes mother nature and you touched upon sustainability and, and, you know, that's obviously a big part of of conscious business. But I actually find that the sustainability only people are often not conscious of who they are and, and themselves and relationship to others. And so it's a lot of, there's actually. It's not a healthy environment. At least it wasn't for me. I was kind of in that sustainably field for a while and I'm like, wow, it's [00:05:00] toxic in here and it doesn't feel good. So I believe it's because they're, they're haven't done so much on their own inner work. What do you think about it? Polly: Yeah, I think so. But also I think that there is a human, very human tendency to think we have a problem here, so I need to get into solution mode. So you get very into your head and you couldn't come up with a solution, but The thing that really strikes me about where business needs to go is that we need to tap into that well of knowing rather than knowledge that comes from our intuitive side. both: Because Polly: when you look at nature, for example, the complexity of the relationships in nature are so mind blowing that we can't approach that logically. It's just, you know, if you, if you think about how interconnected the Siberian tundra is to the Amazonian rainforest. Now, you, what, In a scientific way, we look at those as [00:06:00] isolated, but they're not. We've got these little micro ecosystems and then we've got these global ecosystems. And so I think that in order for us to function effectively as communities, as societies, and to function effectively as life forms on a planet that needs us to act a little bit more responsibly, then we have to tap into that intuitive side. And of course, people who are in a very scientific, logical space both: that Polly: they haven't, it's not, probably not even occurred to them that they need to do that, but they're still doing something positive, but they're not creating a conscious environment. around it. And I think that's where you and I sort of like really see things in the same way, is, is that we need to create a different environment. And that means changing how you think. It means not just changing how you act, you have to change how you feel as well. So you want to come into it with a feeling of self belief, actually, self belief that you can [00:07:00] make a difference. I think that is, that's the key. The number one stumbling block that people have, they have all this energy welling up inside them and there's things that they want to do. But the first big stumbling block is, Oh, can I really make a difference? Sarah: Yeah. And, and those are exactly the people that we need right now to have this courage and boldness to step up and bring and use business as this lever to make a difference, right? Yeah, so true. You. In this talk, you mentioned this shift that, you know, we kind of all, I think a lot of people that I talk to notice that there's some kind of shift going on. They can't really finger point it or they don't exactly know what's going on, but they're like, something is happening. So yeah. Talk to us a little bit about this consciousness shift. And what that means for our businesses and why maybe [00:08:00] so many people are unhappy with their business right now. So I Polly: think, I mean, I have to unwrap it. I mean, it's so, it's so complex, but I do think as we've got more technological and we've become more interconnected, but without the human connection that We've obviously got shorter attention spans. I mean, that's certainly, you know, you'll, you'll hear people talking about that in marketing settings, attention spans are getting shorter. So you need to box everything in and to, you know, get people's attention in shorter periods of time. And I think what is happening is the reaction to that. So it's not being articulated. It's not fully conscious yet. But the reaction to that is we need more meaning. We need more depth. We need more connection. We need more contact. We need to be seen as individuals. We need to be responded to as individuals. And if I look at the business, it's particularly the online business space, it has been absolutely spectacular. paint splattered with [00:09:00] blueprints and do these things and just, you know, this, this is how yo

This is the first episode of a series of unplugged, no bells and whistles solo episodes around the 7Ps of Humane Marketing. If you missed an episode you can go to www.humane.marketing/7ps To reflect upon the 7Ps for your business, get your 1-Page Marketing Plan at www.humane.marketing/1page To work on this marketing foundation in a small group, join us in the Marketing Like We’re Human program. Find out more at www.humane.marketing/program

In this week’s episode we sit down with Anne Rajoo to explore the concept of Peaceful Productivity. Anne shares the necessary mindset shifts to move from constant busyness to a more serene and effective work approach. We delve into practical strategies for identifying needle-moving actions, delegating tasks, and removing distractions, as well as essential advice for setting and maintaining boundaries between work and rest. Anne also highlights the importance of self-care in sustaining productivity and offers her recommended practices. Additionally, we cover how delegation can future-proof your business and how to view a Virtual Assistant as an investment in growth and peace rather than a cost. This episode aims to inspire and guide quietly rebellious entrepreneurs towards being more efficient while maintaining peace of mind, in line with humane marketing principles. In this episode we talked about: Anne's definition of Peaceful Productivity The necessary mindset shifts to move from constant busyness to peaceful productivity Strategies for identifying needle-moving actions and delegating or removing distractions Advice for setting and maintaining boundaries between work and rest The importance of self-care in sustaining productivity, and recommended practices How delegation can help future-proof our businesses Shifting perspective to see a VA not as a cost, but as an investment in growth and peace And so much more -- Peaceful Productivity Sarah: [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded people. Quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business. Then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop. To hold each other accountable and build their business in a sustainable way. We share with transparency and vulnerability what works for us and what doesn't work, so that you can figure out what works for you, instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at Humane dot marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need, whether it's for your marketing sales, general business building, or help with your big idea, like writing a book, I'd love to share my brain and my heart with you together with my almost 15 years business experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client. You can find out more at humane. marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. marketing. Welcome back friends. Today I'm talking to Anne Rajoux about peaceful productivity. I put it under partnership because you're either partnering with yourself to be more productive or you're delegating some tasks and partnering with someone else. Before I tell you a bit more about Anne, just a quick plug and reminder that if you're listening to this on the day that it comes out, June 28th, you have two more days to take advantage of the 400 off with the super early bird for the Marketing Like We're Human [00:03:00] program. As of June August 22nd, I'll take another cohort through my flagship program that goes really deep into creating your foundational marketing clarity by starting with yourself and bringing more of you to your marketing. And that's actually not just for Beginning entrepreneurs, often the people who come to the program, they're already two or three years in, because it's something that we kind of don't have time when we're first starting out. We're just putting quickly our website together and, you know, then immediately go on Facebook or LinkedIn or Instagram. And we forget about that foundational clarity, especially making sure that it. It comes from within. It comes from who we are. So it really is a transformational program that helps you grow into that person that achieves the goals that you set yourself. People ask me about the outcomes. [00:04:00] Yes. You know, it's about resonance with clients and yes, you will get more clients because you grow into that person that can get more clients. So it's about marketing, but it's so much more. It's so much deeper. Have a look at the details humane dot marketing forward slash program and you find an orange button there to book a call with me Do that as soon as possible Again, if you're listening before June 30th You should get the 400 off and if you're listening to this in July, you still benefit from the early bird, which is 200 of the group rate and of course if you're Since you're listening to this podcast, you're really already familiar with the seven Ps and that's what we go into depth in, and it's a hybrid program, so there's a, a video piece to the program with extensive workbooks. I've worked on this program for a whole year in 2019, ran through it with three [00:05:00] beta groups, so it's a solid. Really a solid program. And you can see that in the case studies and testimonials that you find on this page. I'd love to have you in the group. I think if you're listening to this podcast, you know what humane marketing is all about. You know that, you know, we're creating change and to create that change, well, you need to bring it out there into your marketing, your worldview, your values, more of you, all of that. Okay, back to Anne. So Anne is a creative force behind peaceful productivity with the goal to guide dynamic and ambitious women on a journey towards a mindful mastery of work and life, reshaping the way we perceive productivity. Additionally, she's the founder of virtual Virtufully a boutique launch VA agency that empowers female entrepreneurs to introduce their products, services, and [00:06:00] programs in a peaceful yet impactful way with support, compassion, and integrity. Anne's dream of living an extraordinary life has brought her from a tiny village in East Germany to London and eight years ago to Mauritius, where she lives with her husband and two boys. She's on a mission to join forces to redefine success and create a harmonious blend of professional achievement and success. And personal fulfillment and, and I talked about humane business and, you know, what that means for her. And I'm going to include her story in, in the new book that's coming up. And then from there. We're like, she, she was telling me about peaceful productivity and you can tell from the bio that our worldviews are just so much aligned. So in this episode, we talked about Anne's definition of peaceful productivity, the necessary mindset shifts to move from [00:07:00] constant busyness to peacefulness. To peaceful productivity strategies for identifying needle moving actions and delegating or removing distractions advice for setting and maintaining boundaries between work and rest, the importance of self care in sustaining productivity and recommended practices, how delegation can help future proof our businesses, and then shifting perspective to see a VA not as a cost, but But as an investment in growth and peace, I hope you'll enjoy this episode as much as Anne and I enjoyed recording it. Hi Anne, how are you? It's so good to have you on the podcast. Anne: Thank you so much. I'm so excited to be here, Sarah. Sarah: Yeah, it's lovely to have you. And this, as we were sharing before we hit record this topic of peaceful productivity, I think [00:08:00] it's just so needed right now. You and I had a little conversation about the third book that I'm writing about business, like we're human and how that really fits in with peaceful productivity. Right. And that's why I, I wanted to have this conversation with you. So why don't you start by sharing how you define peaceful productivity? Like, what does that Anne: mean for you? Yeah. Yeah. I mean, this is, it's so interesting. It's, it's still very much an evolving concept and journey for myself, but really it's, it's this intersection between the doing and creating the output and achieving the goals that we've set, creating the input that we're here in the world to, to create, but also maybe not doing as much and doing more in the sense of enjoying life and enjoying the moment, being present, really tuning into what lights [00:09:00] me up and what are things that I don't really like to do or want to do and, and, and focusing on this mix. Yes. Okay. We, we have to create some sort of work and maybe have a routine and, and have some outcome, but at the same time, there's more to being productive than just showing, oh, I hit my goals. I've ticked the boxes. I've crossed out all the to do's on my list, because at the end of the day, if we don't have that balance, Then we often hit burnout. So many people have gone through that. I've gone through that myself several times. So it's th

This is the fifth episode of a series of unplugged, no bells and whistles solo episodes around the 7Ps of Humane Marketing. If you missed an episode you can go to www.humane.marketing/7ps To reflect upon the 7Ps for your business, get your 1-Page Marketing Plan at www.humane.marketing/1page To work on this marketing foundation in a small group, join us in the Marketing Like We’re Human program. Find out more at www.humane.marketing/program

In this new episode, Jayne Warrilow joins us to talk about the essential role of trust in humane marketing and business. We explore why self-trust is the foundation of all other forms of trust, especially for entrepreneurs navigating challenging times. Jayne shares insights on how trust shapes a business's reputation and client relationships, offering practical steps to enhance trustworthiness. We also discuss the journey of becoming a trusted authority in your field, and how confidence and courage play crucial roles in this transformation. Join us to discover how making trust your competitive advantage can elevate your business in the world of compassionate entrepreneurship. In this conversation they talked about: What trust has to do with Humane Marketing and Humane Business Why self-trust is the foundation of all other forms of trust in business and how entrepreneurs can build and maintain self-trust, especially in challenging times How trust influences a business's reputation and client relationships, and what measures businesses can take to ensure they are seen as trustworthy How entrepreneurs can discover and embrace their calling to become a trusted authority in their field How confidence and courage influence the perception of authority and trustworthiness, and what strategies entrepreneurs can use to build confidence in their industry A sneak peek of what Jayne will cover in our Collab workshop on July 3rd --- Sarah: [00:00:00] Hi Jane, it's wonderful to be with you again today. Jayne: Oh, Sarah. It's such an honor to be with you. I'm really looking forward to our conversation today. Sarah: Yeah, me too, because trust. Oh my God, we could talk about this for like hours and hours, right? So such an important topic. And I think specifically for you and I, I've known each other for a long time. And we're very much value aligned and wanting to create businesses for the long term and helping our clients create their life's work and businesses for the long term. So yeah, trust just seems this kind of, I have to admit for me, it was kind of just this like given it's like, yeah, obviously that's part of the thing, but people do wonder. You know, how do you create trust and so that's why you and I talked and I'm like, yeah, it'd be great if you could come in and talk to us about that, because you have spent [00:01:00] a lot of time thinking about that deeply and came up with frameworks and and you'll share some of that with us. And I'm super excited. But let's start with kind of the foundational question. Like, why do we need to trust when we want to create a business and also maybe what does that have to do with creating a sacred business like you call it or a humane business like I call it? Yeah. Jayne: It's a really interesting question because just like you said at the beginning, Sarah, I think so many of us Take trust as a given, you know, if we're a good human in the world, you know, we're taught from a very young age to be kind and, you know, be kind to our neighbors and, you know, treat other people as we'd like to be treated ourselves. And most of us go out into the world with that kind of energy. And that I've used that word energy very specifically here, because in a way, trust is invisible. It's not something that's [00:02:00] tangible that you can see that you can, you know, Have on your business dashboard and measure necessarily how you're doing. There's data that points to it for us, but really it's such a, there's layers to trust, you know, and and what it really means for us. For me, what I've learned over the many years that I've been working with business and leaders is it's actually the foundation of everything. And it's not just the foundation of business because more and more as I get older, Like life and business are integrating together in a way. And it's so interesting, you know, like there's many of us that will have been to business school and we've learned leadership theories. We've learned business theories. We've learned what it takes to be successful in business today. But one of the things that I noticed in my reflections is I look back at like my time in business school. Nobody ever taught me to be kind. Or compassionate or the things that actually [00:03:00] come about building trust in the world. And at the end of the day, I think somewhere along the way, we've, we've somehow forgotten the fact that business is deeply relational it's about. Humans. Yes. It's also about technology today. So when I talk about relationships, it's not just about relationships between people, which of course you need, you need really good, solid, foundational relationships to make, you know, to be successful as both a leader and in, in your business. But also it's about kind of the relationship with technology. Okay. Your relationship with your business, your relationship with yourself, trust comes across all these different layers, which is what we're going to be diving into. Because once we start to pull it apart and, you know, I have a number of frameworks I've developed, it. It kind of, you look at the frameworks and you go, Oh yeah, that makes perfect sense. But somehow along the way, we forgotten [00:04:00] to really look at what it takes to actually create trust. And I think that's probably why we're all now doing business and leadership in a context where trust is at the lowest level it's ever been because we've neglected it. Sarah: Yeah. So good. Yeah. And it feels like we can immediately finger point at people or businesses where we don't feel that there's trust, right? But it's much harder to figure out, well, what are the things that create trust? Because like you said, it's kind of the invisible and it's just kind of like this energy that you either feel or you don't feel. And when you don't feel it, you're like, yep. It's because they're doing that. And in the humane marketing kind of realm, it would be the marketing that creates distrust, right? But, but there's so many other things besides marketing. And you mentioned this relationship to self [00:05:00] but also to your business and technology. Yeah. So let's maybe start with the self because that feels like a good starting point, because. Yeah, I feel like as business owners, that's where, you know, if you don't have trust in yourself, it's very hard to, to kind of give that to others. So, right. That's really Jayne: true. And, and I think, you know working in organizational life for many years, you know, seeing leaders talking about business as though it's out here. So when we think about trust, you know, very often in a business context, we think about, okay, how can we build trust, like from the business to our audience, for example, but in a lot of businesses that my audience, and I think probably yours as well, need to think about is, you know, how do we show up in, in our life? Right. And our business, because I think it was John Kabat Zinn that says, wherever you go, there you are. So you're not going [00:06:00] to be completely different in business than what you are in life. And, and really this, this external view of, you know, I can make my business success by doing things out here. It's kind of becoming an outdated notion today because the marketplace is demanding so much more of us. And the first thing that I want to speak to is this idea of trusted authority, which to me, I think you can't be successful in business today, unless you can build both trust and authority and authority doesn't come until you have trust in the first instance. So it begins. It's like, you know, just very simple questions. Like, do you trust yourself? And when I ask that of say clients or people that I meet, they'll, they'll stop and they'll think, and they'll, they'll, they'll come back with, well, there's some areas where I do, and then potentially there's some areas where. And maybe not so much. And so it's then that inner work of [00:07:00] really understanding yourself at a deeper level and understanding things, just very simple things. You know, this isn't new. It's like, what do you need? In any situation, for example, to feel confident in a situation, what do you need? And also, what do you want? How do you want to show up to your life, to your business, to your relationships? Who do you want to be and who do you want to become? Because what I'm really speaking to here is something I call your personal energetics or your personal resonance. Now. What do I mean by the word resonance? I just mean the relationship, the quality of connection that you form with yourself in this, in this inner space. Like, what is that quality of connection? Do you know yourself? Do you trust yourself? And in what situations do you trust yourself? And in what situations don't you? Now it's really interesting because what the research is showing [00:08:00] that Other people, other people know when you show up and you don't trust yourself because we all read energy. I mean, we don't talk about this all the time, but before anybody opens their mouth, right? We have a sense of who they're being and how they're feeling. Particularly as females, women particularly read emotional energy. And so really understanding that at a different level, you know, can really kind of accelerate the, what it is that you want out of any relationship. Whilst also enabling the other person to get that. So we're not just talking about you coming in here with a me, me, me energy. It's actually the beginning of the win win the me to we journey of how do I be in relationship with others? Well, I've got to learn how to trust myself and be in relationship with myself first so that I can inspire trust from others because if I don't trust me, nobody else is going to trust me [00:09:00] either. Sarah: Yeah, we're always so aligned in our thinking, right? The way I think about this recently, I, I started to thin

This is the first episode of a series of unplugged, no bells and whistles solo episodes around the 7Ps of Humane Marketing. If you missed an episode you can go to www.humane.marketing/7ps To reflect upon the 7Ps for your business, get your 1-Page Marketing Plan at www.humane.marketing/1page To work on this marketing foundation in a small group, join us in the Marketing Like We’re Human program. Find out more at www.humane.marketing/program

In this episode, Sarah sits down with Sophie Lechner to explore how heart-centered entrepreneurs can attract clients on LinkedIn without resorting to spam. Together, they unpack the customer journey and how to craft impactful content that resonates on LinkedIn. Sophie shares her innovative concept of the content wheel, offering practical advice on using LinkedIn to inspire change. This episode is packed with insights and strategies to help you grow your business in a humane and authentic way. In this conversation they talked about: The customer journey and how to address that with your content on LinkedIn How entrepreneurs can use their content on LinkedIn to inspire change Whether content creation alone really works to get clients - or what else to do Sophie’s concept of the content wheel and much more... -- video Ep 190: [00:00:00] [00:01:00] [00:02:00] [00:03:00] [00:04:00] [00:05:00] [00:06:00] [00:07:00] [00:08:00] Hi Sophie, it's good to have you back on the Humane Marketing Podcast. Hi, Sarah. How are you? I'm good. Thank you. Yeah, I was just looking at the last episode. It was if people have missed it, it's episode 172. That time we talked about kind of the, this community. Project that you started and that's how we connected. So it was more under the P of passion of the seven P's of humane marketing. And this time I wanted to have you back for the promotion [00:09:00] P. And I just kind of said in the intro, okay, promotion to me, that feels almost like an old paradigm word. It's kind of like, you know, advertising almost like we're not really, that's not what we're doing on LinkedIn. We're not. Promoting as per se. So yeah, let's just dive right in. What are we doing on LinkedIn that somehow leads to clients, but without the spam? Yeah, absolutely. That's true. There's so many connotations with that word promotion. So, in my mind, So I, you know, the people I like to work with are mission driven. And I know you, you, those are the same people that you like working with as well. And when you're mission driven, you really have a message to share and you, you want to help your, your potential clients, but you also have, you know, things that you want to share with the. Population at large things that are important to you. Even outside [00:10:00] of your work, but specifically about your work, you have messages. You want to raise awareness, for example, and the other thing is in order to help your clients. You need to really. to bring them to you to understand that they even have a problem. Right? So, so many people are walking around with problems that they have not necessarily identified, or maybe they haven't identified. Realize that they can actually have a solution to them, you know? And so I think we need to speak to that as well. So it's something that I've been talking about a lot is the customer journey, because I feel that we tend to talk to people who, you know, like we don't necessarily define them that way, but we end up talking to people who are ready to buy, and we talk as if they were choosing between vendors, right. Sort of. [00:11:00] What I think we want to do with our content is really to help transform people, to help people get to that point where they understand their problem, where they understand they can get help. And that's something that I think is very much forgotten or neglected. And those are the things. I love that. Yeah. Yeah. And I was just like, I had to. Jump in because it's so the opposite of the spammy messages that we get where they just assume that we want to buy whatever they're selling us. Right? So there's no client journey at all. It's like, no, you need this new product that, you know, whatever it does. And I'm like, have you looked at my profile? No, I don't need that. Right? And so. Yeah, that, that idea of taking people on a journey that, that really resonates. So, so yeah, I interrupted you. So tell us, tell us more. No, it's exactly, it's, [00:12:00] it's the whole shift between self centered, all these spammers are like me, me, me, my product and me and what I can do. And it's really shifting to the other, looking at others and how you can help them. That's really at the center of everything. Once you start doing that, you know, the rest follows you, you, you want to help people. And once you look at the people around you and understand how they operate in terms of what you offer and how you can help them. Yeah. Then you think about them and you, and you sit down at your computer to write a post or something. And you're like, what can I say that is going to help a person get closer to their solution? If their solution includes you all the better, but if it doesn't, you still have reached your mission. You still have accomplished your mission with regard to that one person. Yeah. [00:13:00] So many things. Like the. One thing that comes to mind is this idea that I talk about, which is the worldview. So that's what you're saying. It's like you bring that in because then there's no more provider kind of comparison. It's more like, okay, you've achieved your mission because the people are like resonating with what you're sharing and you just happen to also have a solution to their problem. But that requires that you also talk about the solution, right? So there's this thing in our brain that's called the reticular activating system. And so people kind of sometimes shy away, at least our heart centered people, they shy away from kind of, you know, talking about the problem or in, you know, typical marketing lingo would be the pain points. So we don't want to talk about the pain points. But we still somehow need to address the problem that they're facing. Otherwise, we're, we're losing them. They're, they're not even paying attention [00:14:00] to us. Now, you also mentioned that sometimes people don't even know they have a problem or what kind of problem they have. So it sounds like we need to start even earlier in that journey. So tell us how we would, you know, figure out what their problem or, or help them figure out what their problem is. Yeah. So it's, it's, yeah, you're right. That whole thing about the pain point, you do need to talk about the pain, but not like what is traditionally done is, you know, agitate the pain, like put salt in the wound, all these terribly belligerent terms. So it's not about that. It's, it's. If somebody has pain, yes, they need, you need to have them recognize it, but you need to help them understand where that pain is coming from, what is causing it, the fact that it is fixable. So those are all positive things that come out of talking about pain, right? So [00:15:00] the way to, to, to help with that is really to get to understand your customers really, really, really well. And. Of course, when we work with our clients, we get to understand a lot about who they are. But in a sense, that's their, their self when they're ready to buy that we know. Right. So even if we talk, so start with getting to know your customers really, really well. However, that's not enough. You need to go to before they were ready. And some of the ways to do that is to talk, you know, with in, in networking events, do networking, talk to people, talk to people who are not buying from you, talk to people who you know could benefit from working with you. But don't seem to be interested in signing up with you and have conversations, not like, why aren't you buying, but, you know, [00:16:00] just chatting generally and having them understand, for example, when I do networking, I often meet people who will say, Oh, I really hate LinkedIn. I do everything on Instagram, for example, so that this is my chance to ask them, what is it you like about Instagram? What is it you don't like about LinkedIn? And. By doing that, I get to understand the misconceptions they have about LinkedIn, the things they don't like, the things that I know I could simply tell them by a sentence. Well, actually, you don't need to do that or whatever, you know, I can fix it. But the point is really doing the market research and asking questions and getting to know them. And then the next thing you can do is write a post about it. And then you're talking to all those other people who hate LinkedIn for that particular reason, right? And et cetera. Yeah. Yeah. It's, it's funny because I was just preparing, we have our, our next Humane Marketing Circle community call and [00:17:00] that you're also a member of, and, and I was preparing the call and I was thinking that we could talk about limiting beliefs that our clients have. And so it's kind of that same idea. It's like, What are they telling themselves, like, you know, nobody gets clients on LinkedIn or LinkedIn is just a bunch of spamming. Right? So that's kind of these limiting beliefs or, or past experiences. And that's exactly what we need to find out about our clients. Yeah, so that we can then take them on this journey, right? Yeah, that's actually the second step. So in the workshop, I'm going to explain, you know, the, the customer journey. A lot of us have heard of it, but I've actually adapted it and simplified it and made it sort of actionable for people like us to do in our marketing. So what we've talked about before was the, is the first step. And what you're talking about now is the second step. I'll explain that more in the workshop. But those are, you know, the different stages. First, you got [00:18:00] to know you have a problem. And then what is it you believe about that problem? And our job is at every stage to change the belief for them to get to the next point. That's one of the other keys is not all your messages are about people buying from you. That's like jumping the queue. So content for each and every step of the way. Right, yeah, I love that. So, if we think about this, this applies to any kind of platform, I would assume, right? And that's, that's so often the part that people, like the, the deep

Welcome to another episode, this time with an exclusive update on the forthcoming "Business Like We're Human" book! I’m spilling the beans about the outline of my new and upcoming book: WAKE UP, REIMAGINE, RECALIBRATE, and INTEGRATE. Listen now to dive deep into the essence of "Business Like We're Human" and join the conversation about what it means to you! -- Ep 189 audio solo episode Sarah: [00:00:00] Hello, Humane Marketers. Welcome back to another episode on the Humane Marketing Podcast. This time it's just me because I wanted to give you a, an update about the Business Like We're Human book. Sometime last year, I promised I'd share some updates along the way as I'm writing book number three. business like we're human. And I've been in planning phase pretty much since last fall. So in November, I hosted the Business Book Alchemist program for the first time. So that's a small group program to help renegade authors who write about change and I helped them plan and write their book. And then of course, I focused on my own book. There were five of us and everyone really loved the program and we worked on our outlines and yeah, really quite got a lot of progress. And after the program, I suggested [00:01:00] that we continue this small group in an accountability group where we talk Take turns hosting a catch up call once per month. And we've had three of those calls so far. And we also have a Google spreadsheet where we track when we're writing, which is super helpful with accountability. So that's what has been going on. And if I look back to this year, so I'm recording this end of April. January was just really a bust for me. I just didn't feel. anything, like nothing came. I still didn't know that direction of the book. And sometimes I felt like I was writing two books. I couldn't really focus on, well, what is my message? So instead I just started booking conversations with friends and past clients and asked them the question, what comes up? for you when [00:02:00] you hear business like we're human. And I transcribed those conversations and started to see a pattern emerge. And then all of a sudden, end of January exactly when Pluto, the planet Pluto finally left my sign of Capricorn and moved into Aquarius, which is If you are into astrology, you kind of know what that means. It just basically means for the last 20 years, Pluto was kind of this heavy, difficult planet in, in my sign, which is Capricorn, and it finally moved out of my sign. And it started to come all together. And I, Alefsa knew what people wanted to hear from me, but I also knew what I wanted to write and what I think they need to hear from me. So, that's why there was this confusion with thinking, okay, I'm, I'm writing two different books and now I. [00:03:00] I realized in January, Oh, okay. So it's just basically the same old marketing thing. Give them what they want and then sorry, sell them what they want and then give them what they need. So that's that all started to be clear for me. And so I basically am now. I started to write, I got the four parts of the book together actually with a visual because you might remember the labyrinth from the Marketing Like We're Human book. And I really found that visual representation of the different sections of a journey is really helpful. So I wanted to find another one. And it was sitting right in front of me on my desk in the form of a lovely card from my friend and past client Miriam Martinez, and it was in the form of a peace sign. So it was just, Perfect, because the whole point of running a business like We're Human [00:04:00] is to find inner peace so that we can create outer change. So without further ado, some drum roll please. The four parts of the Business Like We're Human book are Most likely, for now, at least, gonna be wake up, reimagine, recalibrate, and integrate. And let me read the intro now where I describe these four stages of the journey to a humane business. Anxiety versus peace. Anxiety free marketing, that was the very first name I came up with before gentle marketing and then humane marketing. Because in all my research, people kept telling me how marketing created anxiety for them. And it's not just marketing. I think it's the toxic online business environment in general. The constant hustle and [00:05:00] tendency to compare and keep up with what everyone else is doing. In a recent conversation with Ann Raju, a Virtual Assistant and Peaceful Productivity Mentor, she asked me my opinion about a new service she was going to offer around launching. And I shared how in my experience, just the word launch brings up anxiety in a lot of people because it's a word from the big guys with their massive launches. So even just going in, we feel like we're not good enough and we'll never achieve a successful launch. I added that I also felt that all this talk about launching has created a very false idea about it. Think about the word. To launch means to set something in motion. But in a rather speedy fashion, like a rocket or a missile. So no wonder this gives us anxiety. We're told to create a product, program, or online community, and then create a big [00:06:00] launch campaign. Think funnels, ads, and webinars, except that now they're being called masterclasses. And voila, that's the recipe for a six figure launch. Except that not only does it. Not work for most people. It also creates huge amounts of anxiety and pressure. And then when no one signs up, instead of lifting us up, it drops us to the ground and leaves us in a puddle of anxiety and share. Anne and I agreed that launching also needs to reset in order to fit into doing business like we're human. I'll bring this example back in part three, when we talk about recalibrating our business systems. Inner peace. I'm a big believer that change starts from within. That's the main change I introduced with Humane Marketing. Starting from within, looking at who we are, and then bringing more of us to our marketing. [00:07:00] So I was delighted to come across the Inner Development Goals, a new framework and a global open source initiative that aims to help us develop the skills we need in order to Accelerate the work towards the UN's global sustainable development goals. We need to first change ourselves, create more inner peace so that we can go out there and create outer change. As a flower child from the eighties, obtaining peace is my number one motivator, inner peace and peace on earth. That's why when I was thinking about this book and a visual to represent the four stages of transformation, the peace sign came to mind. Well, actually it was staring right at me, sitting on my desk in the form of a beautiful self painted card by my friend and past client, Miriam Martinez. Yes, that felt right. Doing business like we're human is a journey to inner peace that leads to outer change. The peace sign and the four [00:08:00] stages that lead to inner peace. Close your eyes for a moment and visualize the peace sign in front of your mind's eye. Got it? Good. Let me explain the four stages and equivalent parts of this book. Wake up. We start in the upper right corner of the peace circle. Are you visualizing it? Good. In case you closed your eyes to do so, open them again. Because this is the eye opening stage, our collective wake up call, where we realize that we're on the verge of something new and big. We'll go back in time to see how we created those myths that need updating. We'll rumble with our history that idealized work, and a decade by decade, and a decade by decade. And, and decade by decade made us put work first and being human last by the end of part one, we'll have understood that we have created a collective myth that in order to run a business, we need to be business [00:09:00] people and that running a business requires you to be a full time working bee with no spaciousness to be human. Picking up the peace sign again, you are now moving to the bottom right corner of the three smaller segments of the symbol. Imagine. Imagine all the people, living life in peace. You, you may say I'm a dreamer, but I'm not the only one. I hope someday you'll join us, and the world will be as one. Of course you recognize John Lennon's anthem for unity and peace. In his song, John envisioned a world without divisions, without borders, possessions, religion, and greed. He shared his dream of a society focused on human connection and harmony. Sound familiar? Isn't that what we want as well? Together we'll get curious and go back in time to moments of our lives, our childhood, and our human [00:10:00] history, ancient Greece and the Renaissance, where imagination was celebrated and encouraged. I'll also share an in depth account of my experience with a future life progression therapy session and explain how this deep dive into the unconscious mind can help us create the future we want. We'll end part two by reimagining your work and life. Part three. Recalibrate. Close your eyes again and take a few steps to the left. You now find yourself in the recalibration area of the peace symbol. Quite a few people I talked to found this to be an interesting word choice. Isn't that usually used for machines, they asked. Yes, it's not the most humane of words, but I really wanted to keep it because it's a word that I'm Our left brain understands after having used our right, right hemispheres and reimagined how doing business like where you human [00:11:00] would look like for us. We need to step into action mode and turn our on our left brains to enact the changes needed. This is the pragmatic part of the book that includes us changing to an Ubuntu mindset. Integrating an authentic relationship culture that encompasses our personal wellbeing, connection to others, and even adjusting our services so that they are aligned with this new culture. Then we'll focus on recalibrating our business foundations to create more spaciousness for being human, y

This is the first episode of a series of unplugged, no bells and whistles solo episodes around the 7Ps of Humane Marketing. If you missed an episode you can go to www.humane.marketing/7ps To reflect upon the 7Ps for your business, get your 1-Page Marketing Plan at www.humane.marketing/1page To work on this marketing foundation in a small group, join us in the Marketing Like We’re Human program. Find out more at www.humane.marketing/program

Join us for an enriching conversation on Podcasting to Create Connection with Chrysa Sto.  In this episode, we explore the main fears that hold people back, strategies for consistently discovering captivating guests, and how podcasts can seamlessly integrate into your broader business strategy.  Discover an often overlooked yet powerful method for fostering direct engagement with your audience while exploring the future of this dynamic medium.  Are you ready to harness the power of podcasting to cultivate genuine connections and drive positive change?  Let’s dive in. In this conversation we talked about: The main fear of people starting their own podcast How to continuously find new interesting guests How a podcast fits into an overall business strategy An overlooked yet simple strategy to directly interact and engage with your listeners The future of podcasts… and much more... --- Ep 189 [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today’s conscious customers because it’s humane, ethical, and non pushy. I’m Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we’re human and selling like we’re human. If after listening to the show for a while, you’re ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what we’re doing. Works and what doesn’t work in business, then we’d love to welcome you in our humane marketing circle. If you’re picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way. We share with transparency and vulnerability, what works for us and what doesn’t work. So that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need. Whether it’s for your marketing, sales, general business building, or help with your big idea like writing a book, I’d love to share my brain and my heart with you together with my almost 15 years business experience. experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client can find out more at humane. marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. marketing. com. Dot marketing. Ep 188 intro: Hi, friends. Welcome back to another episode of the Humane Marketing Podcast. Today’s conversation fits under the piece of partnership, promotion, and even people and product. So kind of fits everywhere. I’m talking to Carissa Stowe about podcasting. If you’re a regular here, you know that I’m organizing these conversations around the seven Ps of the Humane Marketing Mandala. And if this is your first time here, maybe you’re one of Krisa’s people, [00:03:00] big warm welcome. You probably don’t know what I’m talking about. What’s the seven P’s in Mandala? Well, you can go over to humane. marketing forward slash one page, the number one and the word page, and download your one page marketing plan with the seven P’s of humane marketing. And this comes with seven email prompts to really help you reflect on these different P’s. And I’m actually recording a mini. Muse episodes around these seven Ps that I will all upload to a blog post around them, and you’ll find the recordings in there. And that’s at humane. marketing. com forward slash seven Ps, the number seven. Letters P and S. So today’s show, let me tell you a little bit more about CRISA. CRISA helps human centered, eco conscious businesses and change makers launch [00:04:00] and manage podcasts that feel authentic and sound good. She’s dedicated to helping you utilize podcasting to establish credibility and brand awareness, create connections with potential clients, and foster meaningful relationships that result in increased business opportunities. In our conversation, we talked about the main fear of people starting their own podcast, how to continuously find new interesting guests, how a podcast fits into an overall business strategy. An overlooked yet simple strategy to directly interact and engage with your listeners, and you’ll hear on this episode how even I overlooked it, or I had it in place, but never used it. So you’ll find that out later in the episode. And we also talk about the future of podcasts and Chris’s opinion on that and so much more. So [00:05:00] without further ado, let’s dive in. video1496172371: Hey Chrysa, so good to have you on the Humane Marketing Podcast to talk about podcasting. And we just had like a stressful moment before getting on with the tech and my mic all of a sudden not working and we were just laughing because Right. That’s exactly what we’re talking about today. This show the technical issues and not just that, but that’s usually where people are like, Oh, my God, all this tech that’s involved, but anyways. Thank you so much for being here on the show. Thank you for having Sarah. It’s really nice to connect and talk with you. Yeah. It’s been a long time in the making. We’ve connected so long ago. It seems like, even though probably for you, the time just flew by because you had a baby and time is just different when you have a baby, right? It seems like it just flies by. Here we are. Yeah. So [00:06:00] almost probably a year after connecting for the first time. So, yeah. So today this today. Yeah. So glad to be here. Yeah. Wonderful. Well, let’s just get started with the tech because I think that’s you know, one of the things that a lot of entrepreneurs worry about when it comes to podcasting. But it’s not the only thing we’re going to be talking about on today’s show, but I think it’s a good way to start. So how much do we really need to worry about the tech? Is that a big deal? Mm hmm. It’s always a question that comes up, especially for people who are either starting out or have some, you know issues with tech. So In the question, how much tech do you need to get started? For example, the barrier to entry is low, so you don’t need much of a tech to get started. You need [00:07:00] a microphone, a decent web camera, if you don’t have like, for example, A mireless or a DSLR but definitely you don’t need to break the bank with a microphone and from the ease of your computer of your home you can record a podcast with of course you need a recording platform like zoom or Riverside or squad cast. There are numerous Platforms out there that you can record a show and have a good quality audio. But to get started, I would say it’s pretty straightforward, easy to get started with a microphone, a camera and a recording software. Thank you. Yeah. I think that a lot of people are kind of like, oh, can relax their shoulders. So what, let’s just explain what just happened when we logged on, right? So I do what I always do. I check the mic before I hit recording or before the guest even goes, gets on. And so [00:08:00] when you I let you in all of a sudden I noticed that my mic is not showing up in the, in the settings. And then I realized, well, it’s not even, like, usually there’s a small blue light mic that I use and I use a Rode desktop mic. And so I’m like, well, trying to plug it in to different ways, unplug it, et cetera. Because I do feel like it helps to have a good mic to record a podcast. But then we decided, okay, well, let’s go ahead anyways to record it because actually I use some tools. That helped with the recording anyways after. And so I shared with you that I use a site called a phonic where I didn’t upload and that kind of equalizes the sound and it usually is pretty good. So that’s what just happened before we hit record. So yeah, a good mic is [00:09:00] definitely a huge plus, but like you said, you don’t need to break the bank. So what do you feel like, and then you actually. Mentioned lighting because we’re recording this also on YouTube. What would you say is more important, the light or the sound? Yeah, that’s a really interesting question. Thanks for asking. And what I would say about that is, It’s usually 50 percent of the, of the success depends on the audio. So even if you have the, like the best camera and your audio is, is, is bad, is poor things won’t be you know, presented as, as as, as they should, if you had poor audio. a decent web camera or a decent camera and a decent microphone, if that makes sense. So it’s 50 50, it’s 50 50, but the audio part, I feel it’s more important because people can, [00:10:00] can view and watch and not show crystal clear, clear, you know, image, video on their, on their, on their phone or on their computer, but they don’t, they cannot hear a poor recorded audio, if that makes sense. It’s really annoying to listen to something that you can’t. Barely here or there’s like background noise. It’s yeah, you get annoyed faster. I think with your ears than with your eyes. Exactly. Yeah. And because we’re talking about the podcast, which was mainly An audio experience now, certainly like the, the few years the last few years have become like video. There are so many video first podcasts out there, but at fir

Join us for another episode on the Humane Marketing podcast as we explore how to ethically partner with AI, with our guest, Naully Nicolas. We talk about Naully's journey into the world of artificial intelligence, the crucial ethical and legal considerations surrounding AI implementation, and how AI empowers us to work smarter, not harder. Naully shares his PLATON framework, inspired by Plato and infused with philosophical principles, guiding us through the pillars of legality, accountability, transparency, objectivity, and neutrality. Together, we envision the future of AI and work, inspiring us as Humane Marketers to embrace technology with empathy and mindfulness, shaping a future where humanity thrives alongside innovation. What we addressed in this conversation: How Naully got interested and started with AI The ethical and legal considerations of AI How AI enables us to work smarter not harder Naully's PLATON framework, based on Plato and philosophical considerations (principles, legality, accountability, transparency, objectivity and neutrality, because in French Plato has an N at the end) How Naully sees the future of AI and work and much more... --- Ep 187 whole episode Sarah: [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. I'm Sarah Santacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what we're doing. Works and what doesn't work in business. Then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way. We share with transparency and vulnerability. What works for us. And what doesn't work so that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea like writing a book. I'd love to share my brain and my heart with you together with my almost 15. Years business experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my Mama Bear qualities as my one-on-one client, and find out more at Humane Marketing slash coaching. And finally, if you are a Marketing Impact pioneer and would like to bring Humane Marketing to your organization, have a look at my offers and workshops on my website. Humane dot marketing. Hello, friends. Welcome back to the Humane Marketing Podcast. Today's conversation fits under the P of partnership, I'd say. We're partnering with AI. If you're a regular here, you know that I'm organizing the conversations around the seven P's of the Humane Marketing mandala. And if you're new here and this is your first time listening, well, A big warm welcome. You probably don't know what I'm talking about, these seven [00:03:00] P's in the mandala. Well, you can download your one page marketing plan with the Humane Marketing version of the seven P's in the shape of a mandala at humane. marketing forward slash one page. Humane. marketing forward slash one page. That's the number one and the word page. And this comes with seven email prompts to really help you reflect on these different P's for your business. For this conversation about partnering with AI in a humane way, I brought in my colleague, Noli Nicola. Noli is renowned Digital transformation consultant with over 16 years of experience in I. T. engineering and 12 years in marketing specializing in emerging technologies like web three, the metaverse and A. I. Noli provides pragmatic advice to business leaders. Particularly in [00:04:00] SMEs, navigating the complexities of the digital age. His stoic philosophy combined with a profound understanding of the digital landscape makes him an invaluable guide for companies seeking strategic opportunities in technology. So what we addressed in this conversation with Noli is how he got started and Interested in AI, the ethical and legal considerations of working with AI, especially as a humane marketer, how AI enables us to work smarter and not harder, Noli's framework based on Plato and philosophical considerations. Principles, legality, accountability, transparency, objectivity, and neutrality. Because in French, Plato is Platon and has an N at the end. [00:05:00] So that's where the neutrality comes from. And then also how Nolly sees the future of AI and work and so much more. So I'd say without further ado, let's get into it. Hi Noli, how are you? Como ti va? Naully: I'm fine, and you? Sarah: Yes, I'm great, thank you. You're in the middle of a move, so very stressful. We can't really use AI to help us move yet, or can we? Naully: Yes, I also I hope I use AI maybe for to do the planning for my moving, so it was quite useful. Sarah: Oh, wow. You'll have to tell us more about that. But yeah, I'm glad to have this conversation in between trips and moving boxes and things like that. Because yeah, we're, we're super excited to have you come and teach an in depth workshop on May 1st. [00:06:00] And, and this is just kind of like a teaser and I'll ask you some questions that we then also have more time to go in to on, on May 1st. And so. If you're listening to this and feel like, Oh, I want more of this content. And please join us on May 1st that it's a 90 minute workshop, humane. marketing forward slash workshop, but let's dive into it. And I'll, I'll just kind of start with how did you get into AYA, AI NALI and, and, and like, what does it represent for you in this day and age? Naully: How I discovered AI, I would say it's a normal step in my long career because I've been working for almost I would say 19 years into the IT universe. So, and also since my childhood, I was very curious, I like to dismount my own [00:07:00] PC and remote the remote again the PC. And it's also. On my personal view, I was there during the, the passage between the old internet, which was the I would say the effects of Minitel for some, and let's say the first browsing on internet. So it was like into the nineties, I think, around, around this era. And Then I work in IT for almost 20 years and I saw the progress. Also, I saw the constraint also of let's say the digital world. And I discovered AI when I was, reading a book, I would say it was not only, I would say sci fi books, but also I would say it was, I came across a book, so I don't remember the name and I was sure that in the next step of our digital world will be the AI. And And I was able also to sense [00:08:00] the switch between the, let's say, all the world. And I'm not that old, but the way that we interact with the computer and the new way that we are in this AI universe now. Sarah: Do you feel like we're completely there in the AI universe or we're still like at the very beginning of it? I Naully: think we are in the beginning because most of them. Approach that we have is only true chat, GPT and code and song, but I think it's only the tip of the iceberg because maybe your audience don't really make sense, but we're already using AI in every day. So, for example, for in Spotify, for example, it's an algorithm, it's not AI per se, but we are using the data, right? Yeah. Like when you're browsing on Netflix or something. It's a kind of [00:09:00] AI, which is gripping you the best show after you finish one. I'll tell you how you finish this show, there's also this one in which you might be interested. So, Sarah: yeah, so it's, it's kind of this blurry line between algorithms that are kind of gearing us towards where they want to go. And then also. Yeah, AI for like what you said, planning things like a move and, and probably if you can plan a move with AI, you can also plan a vacation with AI. Like you can do so many things and, and we'll get into some more of that. But I think when I brought up the topic of AI and. You know, Chachi PT is kind of the most note one right now. In the humane marketing circle, our community, there's a lot of I wouldn't, maybe a day, a day wouldn't say it's fear, but I think it's fear or [00:10:00] hesitation. And then there's also all these ethical considerations, which. Obviously are very important for someone who's doing humane business and humane marketing. So, yeah, what are some ethical considerations we should keep in mind when, when we're going down this road of using AI in our business? Naully: I would say if we talk in terms of fear, I can say we have the same when I would say the first software network appears. So because some people are afraid to me on Facebook, never, never, never, never. Some people switch to to Facebook anyways, but I think the thing different with AI is the fact that they can aggregate a lot of data, which are mostly it's a personal data. And also the carry things is they can be more [00:11:00] personalized that before, because I would say before we look up information into Google, but now we c

Welcome to another episode of the Humane Marketing podcast. In this episode, we delve into the realm of humane video with Lou Bortone, exploring how video content can be a powerful tool for authentic connection and trust-building in today's business world.  Join us as we uncover the core principles of creating videos that resonate on a deeply human level, discover the importance of authenticity in fostering a loyal audience, explore cutting-edge AI tools for video creation, and gain valuable insights into future trends and actionable tips tailored specifically for solopreneurs.  Get ready to be inspired and equipped to use video as a means to stand out authentically and thrive in your business endeavors. In this conversation with Lou, we addressed the following talking points: How Lou got started with video and has seen it evolve into a tool for humane and authentic connection The core principles of creating video content that resonates on a human level How authenticity builds trust and a loyal audience Tools for video creation, including AI Future trends and actionable tips for solopreneurs and much more... --- Transcript 186 Sarah: [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what we're doing. Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way. We share with transparency and vulnerability, what works for us and what doesn't work. So that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea, like writing a book. I'd love to share my brain and my heart with you together with my almost 15 years. business experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client. You can find out more at humane. marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, Have a look at my offers and workshops on my website at humane. marketing. Hello friends, welcome back to another episode at the Humane Marketing Podcast. Today's conversation fits under the P of promotion of the Humane Marketing Mandala. And I'm talking to a long time online friend, Lou Bortone. If you're a regular here, you already know that I'm organizing the conversations around the seven P's of the Humane Marketing Mandala. And if you're new here and don't know what I'm talking about, you can download your one page marketing plan with the Humane Marketing version [00:03:00] of the seven P's of marketing at humane. marketing. com. One page, the number one and the word page. And also just a reminder for my non native English speakers, humane is with an E at the end. So it's not human, it's humane. So humane with an E dot marketing forward slash one page, the number one and the word page, and this comes with seven email prompts to really help you reflect on these different P's for your business. All right, let me tell you a little bit about Lou and from his bio, you will kind of immediately kind of grasp his sense of humor. If Don Vito Corleone, Marty Scorsese and Jerry Seinfeld got together to make an AI baby, you might end up with Lou Bortone. Lu is known as the Video Godfather and is conciliare to some of the brightest names in digital marketing. [00:04:00] He's a video marketing expert, an author, speaker, and host of the Godfather podcast. Prior to becoming a video printer, Lu spent more than 20 years in the television business before being run out of. Hollywood. Lou is also a father to twins, a rescuer of pugs, and an expert at Italian curses. I'll always remember meeting Lou in real life back in, I think it was 2017, when he picked me up in a Red Beetle or something. Like that at this tiny train station in Camucho Cortona and, and that's in Tuscany and then drove us up the hill. And I could tell he had no experience with stick driving to our retreat house for the week. And these in person meetings are really just so special in this online world, aren't they? So that's why I went back to Lou for this episode [00:05:00] around video. So in this conversation with Lou, we addressed the following talking points, how Lou got started with video and has seen it evolve into a tool for humane and authentic connection, the core principles of creating video content that resonates on a human level, how authenticity builds trust. And a loyal audience, tools for video creation, including AI tools, future trends and actionable tips for solopreneurs to get started or to get better with video and so much more. So let's dive into this conversation with Lou Bortone. Hey Lou, so glad to see you again and get a chance to talk shop with you about video. And of course, in the off recording, we talked about Sicily because we have a common love for everything Italy, right? Lou Bortone: Exactly. Yeah. And you're one of the [00:06:00] online folks that I've actually met in real life. So that's right. Sarah: Yeah. Which is always, you know, it's such an exception. And so it's yeah. Something special. I, I was part of your, what do you call it? Mastermind Lou Bortone: or Tuscany and yeah, and we had the few years of the little interruption of the pandemic and all that, but hopefully that's all behind us. Yeah. Sarah: Yeah. That was amazing. Loved it. Cool. So I have you today to talk about video and we were just, Discussing, well, maybe we're going to call it video like we're human or YouTube, like we're human or something like that. And then you share it that you just kind of focus a lot on the trust and authenticity. And so we'll definitely get into that. So really looking forward to it. Why don't you start by sharing how you got. Into video how you you know, you're calling yourself the godfather of video, tell Lou Bortone: us Yeah. [00:07:00] The long and circuitous route too. And you know, it's funny 'cause I think people call me that because they know of my love of Italy and Sicily and the Godfather, but all really, because I've been doing it for a really long time. So I was in the television business for many years in Los Angeles and I think it was probably around. 2000 on 1998 that I really got online and started to do things online. And when our twins were born, we decided, well, let's leave, you know, Hollywood and La La Land and go some, go back to family and in Boston. And that's kind of when I started doing the online video stuff which was fun because the way I discovered YouTube is that I was helping some people. Do a sketch comedy show for like a local cable access. And we started to put the videos on YouTube and really get a lot of attention there. We realized, Oh, this, you know, we were kind of onto something. So I was on from a very early, you know, back in 2005 when YouTube started and I've been doing online video ever since. And I love it because [00:08:00] I'm an introvert and I don't have to be in person necessarily with people. And even though I don't love being on camera for me, it's a lot easier than in person networking. And I just love the fact that we can do this and sort of have our own TV station, our own podcast. I mean, 10, 20 years ago, this would have been impossible. So Sarah: yeah, that's how I got here. That's insane. It's like mind blowing that, you know, 2005, that it really seems like ages and ages, but that's Lou Bortone: when it came out. So I guess that's what, 18 years. Oh my gosh. I feel so old. Sarah: It really is a long time ago and of course, you know, it went through phases of ups and downs and, and it seems like right now it really is kind of like coming back and, and I want to know from you, why do you think that it has this comeback now? What, Lou Bortone: what, what? It's interesting. And it's the same with, you know, remember podcasting sort of cooled off [00:09:00] for a while and now it's harder than ever. I think part of it is that You know, when, when I was growing up, when we were growing up, you know, there were just a few TV stations and a few options. And now with YouTube and podcasts and streaming, you know, we've got access to, to the, to basically a worldwide audience every time we turn on our computer or our PC. Put our phone on. So I think that's part of it. It's just the accessibility and also the fact that folks who maybe are a little younger than us grew up with. They never didn't. You know, they always had Internet. They always had you do. They always had streaming and all this kind of stuff. So for them. A screen is a screen is a screen, they don't care if it's TV,

As I've hinted at over the past few episodes, this is the final episode under the current Gentle Business Revolution name. I am saying goodbye to the name but not to the ideas behind it. Rest assuered that under the new brand, the conversations will still have the same value and the same values behind them.  I'm super proud of tha conversations that have been taking place for the past 98 episodes and I hope that they have touched you and changed the way you do business and market yourself.  I'm very excited for what's coming and I hope you are coming along for the ride with me! [Tweet ""I'm really excited to see what the next chapter looks like. The new brand is even better, bigger, more me, more inclusive." - Sarah Santacroce #marketing #rebranding"] On this episode, you'll learn about why I'm saying good to the Gentle Business Revolution as well as... Celebrate the 99 episodes Tell you the story behind the name change, And give you an idea of what you can expect going forward. and more...   Sarah's Resources (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle Confidence Mini-Course The Gentle Marketing Revolution Kickstarter Campaign The Gentle Business Circle The Gentle Business Revolution Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download. Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at sarahsantacroce.com/circle Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources. Raise your hand and join the Gentle Business Revolution. Warmly, Sarah

Emma-Louise Parkes is a Business & Mindset Coach for ambitious introverts, empaths & highly sensitive entrepreneurs, & host of The Ambitious Introvert Podcast. She works with new & established entrepreneurs & helps them start, grow & scale successful, sustainable online businesses. With 10+ years experience she has personally coached over 100 individuals. She is a strategic life coach, trained facilitator, NLP master practitioner & holds accreditations in EFT/TFT & the Law of Attraction. Spending 17 years as an air traffic controller & 10 years coaching new recruits to the role, Emma-Louise understands the importance of decision making, confidence & mindset for success. Her focus on clarity, consistency & habits allowed her to build a 7 figure net worth in her 30’s - she now uses these principles to help her clients build solid foundations that support massive levels of growth & success. On this episode, you'll learn about sales calls that convert for introverts as well as... What is a Sales Call for you? 4 things that helped her increase the number of Yesses What to do if the client is not a good fit What if they say "I need to think about it" and more... Emma Louise's Resources Emma Louise's Website Emma Louise's Podcast: The Ambitious Introvert Emma's FREE "49 'Introvert Friendly' Marketing Tips ebook" Connect with Emma Louise on: Facebook Instagram LinkedIn Sarah's Resources (FREE) Sarah’s One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle Confidence Mini-Course The Gentle Marketing Revolution Kickstarter Campaign The Gentle Business Circle The Gentle Business Revolution Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download. Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a private monthly Q&A call with me and fellow Gentle Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at sarahsantacroce.com/circle Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources. Raise your hand and join the Gentle Business Revolution. Warmly, Sarah