In this new episode, Jayne Warrilow joins us to talk about the essential role of trust in humane marketing and business. We explore why self-trust is the foundation of all other forms of trust, especially for entrepreneurs navigating challenging times.

Jayne shares insights on how trust shapes a business's reputation and client relationships, offering practical steps to enhance trustworthiness. We also discuss the journey of becoming a trusted authority in your field, and how confidence and courage play crucial roles in this transformation.

Join us to discover how making trust your competitive advantage can elevate your business in the world of compassionate entrepreneurship.

In this conversation they talked about:

• What trust has to do with Humane Marketing and Humane Business

• Why self-trust is the foundation of all other forms of trust in business and how entrepreneurs can build and maintain self-trust, especially in challenging times

• How trust influences a business's reputation and client relationships, and what measures businesses can take to ensure they are seen as trustworthy

• How entrepreneurs can discover and embrace their calling to become a trusted authority in their field

• How confidence and courage influence the perception of authority and trustworthiness, and what strategies entrepreneurs can use to build confidence in their industry

• A sneak peek of what Jayne will cover in our Collab workshop on July 3rd

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Sarah: [00:00:00 ] Hi Jane, it's wonderful to be with you again today.

Jayne: Oh, Sarah. It's such an honor to be with you. I'm really looking forward to our conversation today.

Sarah: Yeah, me too, because trust. Oh my God, we could talk about this for like hours and hours, right? So such an important topic. And I think specifically for you and I, I've known each other for a long time.

And we're very much value aligned and wanting to create businesses for the long term and helping our clients create their life's work and businesses for the long term. So yeah, trust just seems this kind of, I have to admit for me, it was kind of just this like given it's like, yeah, obviously that's part of the thing, but people do wonder.

You know, how do you create trust and so that's why you and I talked and I'm like, yeah, it'd be great if you could come in and talk to us about that, because you have spent [00:01:00 ] a lot of time thinking about that deeply and came up with frameworks and and you'll share some of that with us. And I'm super excited.

But let's start with kind of the foundational question. Like, why do we need to trust when we want to create a business and also maybe what does that have to do with creating a sacred business like you call it or a humane business like I call it? Yeah.

Jayne: It's a really interesting question because just like you said at the beginning, Sarah, I think so many of us Take trust as a given, you know, if we're a good human in the world, you know, we're taught from a very young age to be kind and, you know, be kind to our neighbors and, you know, treat other people as we'd like to be treated ourselves.

And most of us go out into the world with that kind of energy. And that I've used that word energy very specifically here, because in a way, trust is invisible. It's not something that's [00:02:00 ] tangible that you can see that you can, you know, Have on your business dashboard and measure necessarily how you're doing.

There's data that points to it for us, but really it's such a, there's layers to trust, you know, and and what it really means for us. For me, what I've learned over the many years that I've been working with business and leaders is it's actually the foundation of everything. And it's not just the foundation of business because more and more as I get older, Like life and business are integrating together in a way.

And it's so interesting, you know, like there's many of us that will have been to business school and we've learned leadership theories. We've learned business theories. We've learned what it takes to be successful in business today. But one of the things that I noticed in my reflections is I look back at like my time in business school.

Nobody ever taught me to be kind. Or compassionate or the things that actually [00:03:00 ] come about building trust in the world. And at the end of the day, I think somewhere along the way, we've, we've somehow forgotten the fact that business is deeply relational it's about. Humans. Yes. It's also about technology today.

So when I talk about relationships, it's not just about relationships between people, which of course you need, you need really good, solid, foundational relationships to make, you know, to be successful as both a leader and in, in your business. But also it's about kind of the relationship with technology.

Okay. Your relationship with your business, your relationship with yourself, trust comes across all these different layers, which is what we're going to be diving into. Because once we start to pull it apart and, you know, I have a number of frameworks I've developed, it. It kind of, you look at the frameworks and you go, Oh yeah, that makes perfect sense.

But somehow along the way, we forgotten [00:04:00 ] to really look at what it takes to actually create trust. And I think that's probably why we're all now doing business and leadership in a context where trust is at the lowest level it's ever been because we've neglected it.

Sarah: Yeah. So good. Yeah. And it feels like we can immediately finger point at people or businesses where we don't feel that there's trust, right?

But it's much harder to figure out, well, what are the things that create trust? Because like you said, it's kind of the invisible and it's just kind of like this energy that you either feel or you don't feel. And when you don't feel it, you're like, yep. It's because they're doing that. And in the humane marketing kind of realm, it would be the marketing that creates distrust, right?

But, but there's so many other things besides marketing. And you mentioned this relationship to self [00:05:00 ] but also to your business and technology. Yeah. So let's maybe start with the self because that feels like a good starting point, because. Yeah, I feel like as business owners, that's where, you know, if you don't have trust in yourself, it's very hard to, to kind of give that to others.

So, right. That's really

Jayne: true. And, and I think, you know working in organizational life for many years, you know, seeing leaders talking about business as though it's out here. So when we think about trust, you know, very often in a business context, we think about, okay, how can we build trust, like from the business to our audience, for example, but in a lot of businesses that my audience, and I think probably yours as well, need to think about is, you know, how do we show up in, in our life?

Right. And our business, because I think it was John Kabat Zinn that says, wherever you go, there you are. So you're not going [00:06:00 ] to be completely different in business than what you are in life. And, and really this, this external view of, you know, I can make my business success by doing things out here. It's kind of becoming an outdated notion today because the marketplace is demanding so much more of us.

And the first thing that I want to speak to is this idea of trusted authority, which to me, I think you can't be successful in business today, unless you can build both trust and authority and authority doesn't come until you have trust in the first instance. So it begins. It's like, you know, just very simple questi