In this episode, Erno Hannink joins me to explore how mission-driven entrepreneurs can make decisions that align with their values and create meaningful change.

We dive into the power of habits and decision-making, discussing how aligning choices with personal values reduces mental fatigue and fosters personal growth. Erno shares insights on the importance of courage, and how businesses can go beyond profit to make a positive impact on society and the environment.

Tune in to discover practical ways to build habits that lead to lasting change, both in life and business.

Here's what we talked about in today’s episode:

• How aligning decisions with personal values can help automate decision-making and reduce mental fatigue
• The impact of social media and news consumption on decision fatigue and mental health
• The importance of courage in decision-making, especially when aiming to create impactful changes in life and business
• How incorporating habits like gratitude and regular check-ins can enhance personal growth and communication
• How small, consistent changes in decision-making and habits can lead to lasting impact in our personal lives and the broader community
• Why businesses should go beyond financial success to consider their impact on society and the environment
• Erno's decision book, which helps improve the decision-making process by reflecting on the journey, not just the results

Free Info Session on October 9th.

Watch this episode on YouTube

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Intro with music NEW 2022: Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy.

I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what we're doing.

Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00 ] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way.

We share with transparency and vulnerability, what works for us and what doesn't work. So that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need.

Whether it's for your marketing, sales, general business building, or help with your big idea like writing a book, I'd love to share my brain and my heart with you together with my almost 15 years business experience. experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00 ] podcast, wait until I show you my mama bear qualities as my one on one client can find out more at humane.

marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. marketing. com. Dot marketing.

Ep 197 intro: Hello, friends. Welcome back to another episode. Today's conversation fits under the P of passion of the humane marketing mandala. But also all the other P's because we're talking about making decisions. If you're a regular here, you know that I'm organizing the conversations around the seven P's of the Humane Marketing Mandala.

And if you're new here and don't know what I'm talking about, you can download your, One page marketing plan [00:03:00 ] with the humane marketing version of the seven piece of marketing at humane dot marketing forward slash one page, the number one and the word page, and this comes with seven email prompts to really help you reflect on these different piece for your business.

Before I tell you a bit about my guest today, allow me a quick plug for my upcoming business book alchemist program. The business book alchemist is a small group program for aspiring renegade authors who want to write a book that becomes part of their life's work. I've hosted this program for the first time last November and led a small group through creating their book outline, message and defining their ideal reader.

We are still meeting monthly to hold each other accountable on our writing. And one of them has already submitted a chapter to a multi author book. So if you've always thought that one [00:04:00 ] day you'll write a book, then maybe the business book alchemist is for you. And that one day is right now. The business book alchemist is for change makers and trailblazers before they are authors.

That's why we. call them renegade authors. They really care about the message more than about just being a featured best selling author. It's for first time authors who are looking to write a book that makes a difference. coaches, business, marketing, life, health, and more who want to write a book that becomes part of their life's work, and any other heart centered and service based entrepreneurs who are looking to write an authentic book that reflects their unique voice, experience, and insights.

So I'm calling it business book alchemist, but in the new approach to business. So this is not just a how to book to [00:05:00 ] do something in business, but it really is aligned with this idea of doing business like we're human. Or is aligned with bringing change to business. So those are the kinds of people that I'm looking for, for this program.

As you probably know, I've written two self published books about change, marketing like we're human and selling like we're human. And I'll be working on the finishing touches of my third book, business like we're human during the program. I wanted to share all of my learnings with heart centered entrepreneurs and aspiring authors, empowering you to write a book that becomes part of your life's work, because your message needs to be heard.

So, if you do have a message that needs to be heard, now is the time to become a Renegade author. And writing a book is kind of like having a baby. There is never the perfect time. But if you do it now, you'll be supported by like minded people [00:06:00 ] and way beyond the eight weeks of the program. Again, we're still meeting monthly with the members of the previous program.

And all you need to do to be part of that monthly ongoing community is Join the humane marketing circle. So join us now for a free info session on October 9th. That's 4 PM UK time. You'll find all the information. If you go to humane. marketing forward slash BBA. So business book alchemist humane.

marketing forward slash BBA. And the link is also in the show notes. Otherwise, you can also just send me a message if you have more questions. And yeah, I'm not sure if I'll host a program again next year. Maybe I will feel the calling to start a new book, and then I'll definitely run it again. So I'd love to see you on October 9th [00:07:00 ] for the free info session, and if you can't make it for that time, just send me a message and we'll find a time to talk one on one.

All right, ba