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Cocktails, Tangents, and Answers
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Cocktails, Tangents, and Answers

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Cocktails, Tangents and Answers is a marketing podcast that takes you on a ride with our team. We'll kick off every episode with a little chat, a cocktail recipe (sometimes basic, sometimes craft, sometimes bougie) before we get into a conversation to tackle some of the pressing marketing questions of the day. And of course, our brains take us on some of the most wonderful tangents. Come along for the ride!
29 Episodes
It's been a while since we talked about Twitter, but recent events have brought the platform back into the spotlight. We wanted to discuss the significant changes since our last conversation and share our thoughts on what the future holds for Twitter. As always, we'll give you our honest opinion and try to provide some valuable insights into this ever-evolving social media landscape. Let's dive in!This Week's Cocktail: Apple Pie Moonshine CocktailWe are excited to share this fantastic cocktail recipe with you. It's a delicious and potent drink with moonshine as its key ingredient. The apple pie moonshine cocktail is the perfect complement to our discussion on the recent changes on Twitter. So, let's mix a few of these up and start our chat on a fantastic note!4 oz apple pie moonshine4 oz apple juice2 oz cinnamon simple syrup recipe follows1 oz fresh squeezed lemon juiceapple slices, to garnishcinnamon sticks, to garnish Steps:In a shaker, combine your favorite apple pie moonshine, apple juice, cinnamon simple syrup, and lemon juice.  Fill your shaker full of ice.  Stir for 10-15 seconds to chill drink.  Strain ice. Place ice in glassGarnish with sliced apples and cinnamon sticks.
This week we’ll explore some red flags people should look for when hiring an agency. If you hear these things in a proposal meeting, you should get out of there while you still can. Many agencies take advantage of potential clients in a variety of ways. In this episode, we’ll discuss 4 red flags.This week’s drink is the Long Island Iced Tea. This is the original recipe from a bartender named Bob “Rosebud” Butt. He is usually credited with inventing the Long Island Iced Tea in 1972. As the story goes, Butt was working in a bar in Long Island, New York, when a friendly competition compelled him to concoct the refreshing but strong iced tea-colored beverage, hence the name.Ingredients:1 oz. Gin1 oz. Rum1 oz. Tequila1 oz. Triple Sec1 oz. Vodka1.5 oz. Homemade Sour MixA Splash of Cola for Color Steps:Mix ingredients with ice in a Collins glass then transfer to shaker. Shake once or twice then pour back into glass. Garnish with lemon then brace yourself. 
In this episode, we'll be exploring some of the things our digital specialist Riley dislikes in the industry. You can expect some great insights into SEO tactics and various other things that really bother him. Cocktail for this episode: Ruby HeartsThis week’s drink is a Ruby Hearts. This is the original recipe from bartender Melissa Ramos of The Publican. Riley dislikes bitter things, and this drink has bitter elements. “The Ruby Hearts is a most unexpected cocktail. In addition to Campari, it features mezcal, cinnamon-demerara syrup, lime juice and Bell’s Two Hearted Ale, an American-style IPA from Michigan.”Ingredients1.5 oz. Union mezcal.5 oz. Campari.75 oz. lime juice, freshly squeezed.75 oz. cinnamon-demerara syrup4 oz. Bell’s Two Hearted AleGarnish: cinnamon stickStepsAdd the mezcal, Campari, cinnamon-demerara syrup and lime juice into a shaker with ice and shake until well-chilled.Strain into a Collins glass over fresh ice.Top with the beer and garnish with a cinnamon stick.
This week we’ll be learning more about one of our newest team members Megan! She had a great experience participating in many international marketing discussions and exercises while studying abroad in the Netherlands. Join us as we discuss the difference in marketing here compared to the Netherlands along with Megan's changed perspective from this experience. Cocktail for this episode: Blueberry Cran SmashThis drink is one that Megan really enjoys. It's a simple drink that includes blueberry vodka, cranberry and fresh lemonade. We're sure you'll love this refreshing, easy-to-make cocktail. Ingredients1.5 oz. of blueberry vodka1 oz. of fresh lemonadeTop off with cranberry juiceStepsPour blueberry vodka and fresh lemonade into a tall glass filled with ice.Stir well and garnish with a lemon twist
This week, we welcome Emma Bennet from Invest Nebraska to the show. We enjoyed learning more about her involvement with Intersect Co-working space and a few excellent start-up marketing tactics. We hope you enjoy the episode!Cocktail for this episode: RoséWho doesn't love a nice glass of rosé? It is one of Emma's favorite drinks and obviously requires no recipe. We recommend enjoying your favorite glass of rosé with us for this episode. You can also check out this handy list from Vinepair of the best bottles on the market. 
In our first episode, one of our hosts, Catelin, briefly mentioned when she lived in Honduras for a year. We promised we'd revisit that part of her life in a future episode, and it's finally here! This week we dive deep into Catelin's time in Honduras, and how it helped shape her into the person she is today. Cocktail for this episode: Cuba LibreIngredients0.5 oz. of freshly squeezed lime juice2 oz. of light rum4 oz. of your favorite cola StepsAdd lime juice into a glass of your choiceFill glass with ice and pour in your rumFill with cola and gently stir
Cocktail for this episode: NegroniIngredients1 oz. campari1 oz. gin1 oz. sweet red vermouthStepsStir into your favorite glass over ice, garnish, and serve. 
Our producer Zac has plenty of things that he dislikes in the world of marketing. From overly-authentic content to crypto marketing tactics, his perspective as a content marketing coordinator brings unique takes that haven't yet been discussed on the podcast. Cocktail for this episode: Dirty MartiniIngredients4 oz. vodka3 oz. olive brinesplash of sweet vermouth4 pitted jumbo olives2 oz. blue cheeseStepsFill a cocktail shaker with a handful of ice. Add the vodka, olive brine and vermouth. Shake vigorously. Pour into two chilled martini glasses.Stuff each olive with a small piece of blue cheese. Thread the stuffed olives onto two toothpicks and place in the martini glasses.
We all know that marketing is one of the most important success factors to any business. Marketing can be very difficult for small businesses due to lack of budget and knowledgeable staff. In this week's episode, we aimed to provide you with some great small-budget tactics that you can utilize to elevate your marketing efforts.Cocktail for this episode: DewgaritaIngredients1.5 oz. tequila2 oz. midori2 oz. sour mix.50 oz. lime juice1 oz. triple sec1 oz. Mountain DewCocktail sugarSteps1.  Using a margarita glass, rub a cut lime over the edge, and rim the glass with cocktail sugar. 2.  Fill a shaker with ice, and pour in your midori, tequila, sour mix, lime juice and fill it with ice. 3.  Shake vigorously for around 30 seconds.4. Pour shake over ice and top with Mountain Dew, stirring with a straw. 
Get ready for an episode full of strong opinions. Our host Rich Mackey has been around the marketing industry for quite a while. Through his decades of experience, he's learned what he likes and what he really just hates. This is one of our best episodes yet, so join us as we dive deep into Rich's marketing pain points.Ingredients2 oz. Amontillado Sherry.75 oz Cynar.75 oz. spiced honey syrup1 whole egg4 oz. of your favorite IPA beerSteps1.  Combine all ingredients in a cocktail shaker and dry shake vigorously.2.  Add a couple of ice cubes to the shaker and shake vigorously again, until the mixture is frothy.3.  Strain into glass.4. Top with beer and serve.
To celebrate the start of the New Year, we decided to try something new with this week's episode. Get ready for a face-off with hosts Rich and Catelin up against producer Zac. He researched and created five interesting 2023 marketing trends, a couple being entirely fictional. It's up to our two hosts to decide which are real and which are fake. To see who comes out on top make sure you give it a listen.Cocktail for this episode: New Year SourIngredients2 oz. Rye Whiskey or Bourbon1 oz. lemon juice, freshly squeezed .75 oz. of simple syrup.50 oz. of red wine 1 egg white (optional)Steps1.  Add the whiskey, lemon juice, simple syrup and egg white (optional) into a shaker with ice and shake hard until well-chilled.2.  Strain into a rocks glass over fresh ice.3.  Slowly pour the red wine over the back of a bar spoon so that the wine floats on top of the drink.
Many are divided on the rise in popularity and usage of Artificial Intelligence. On one hand, it's potential to be an extremely useful and helpful tool in almost every industry is exciting. On the other, many fear that it could end up displacing people from their jobs.  With the recent introduction of ChatGPT, AI is becoming more powerful than ever. In this episode, we'll discuss its potential usage in the world of digital marketing and beyond.Cocktail for this episode: Giostra D'AlcolIngredients2 oz. of Barbera d'Asti wine(substitute for red win if unavailable)1 oz. of Campari1 oz. of Baladin Cedrata soda or sparkling lemonade 1 square of tempered dark chocolate1 square of cheeseStepsCombine the ingredients in a glass over ice and garnish with a skewer of chocolate and cheese.
This episode is one of our quickest turnarounds yet, but we felt the need to talk about this as soon as we could. With the recent acquisition of Twitter, the platform is changing in a variety of ways. Our hosts Rich and Catelin give their thoughts on the past, present, and future of the platform along with some very strong opinions and fun tangents.  This Week's Cocktail: Shot of Whiskey  Ingredients1.5 oz. of your favorite whiskeyStepsPour into your favorite shot glass and enjoy! 
Cocktail for this episode:Whiskey PicklebackIngredients1.5 oz. lime juice1 oz. of your favorite pickle juice3 oz. of your favorite whiskeyPickle for garnish (optional)StepsIn a cocktail mixing glass, stir together whiskey, pickle juice brine, lime juicePour into glass with iceGarnish with pickle (optional)Of course the final step is to enjoy! (Maybe while you listen to this episode.) 
This episode is all things black hat SEO tactics and why you should avoid them. Join us as Digital Specialist Riley Collins gives his insight. Cocktail for this episode: Amaretto Sour Ingredients1.5 oz. Amaretto liqueur1 oz. simple syrup.75 oz. fresh lemon juice1 orange slice1 maraschino cherryStepsPour the amaretto liqueur, simple syrup,  and lemon juice into a shaker with ice. Shake well, then strain into a glass filled with ice.Garnish with your orange slice and maraschino cherry
We dive into a conversation with Zac, our Content Coordinator, about the struggles of launching this podcast. From the many pitfalls to the moment we decided to grit our teeth and just do it. Zac's advice? Working with what you have and adapting along the way is better than trying to get everything perfect before episode one. If you strive for perfection you'll only accept perfection, you'll never launch!  This Week's Cocktail: Mojito Ingredients3 mint leaves1/2 oz simple syrup2 oz white rum3/4 oz lime juiceClub soda, to topGarnish: mint sprigGarnish: lime wheelStepsLightly muddle the mint with the simple syrup in a shaker.Add the rum, lime juice and ice, and give it a brief shake, then strain into a highball glass over fresh ice. Alternatively, you can use pebble ice instead and gently swizzle it all together.Top with the club soda.Garnish with a mint sprig and lime wheel.
This Week's Cocktail: Midori SourIngredients1 ounce Midori1 ounce vodka1/2 ounce lemon juice, freshly squeezed1/2 ounce lime juice, freshly squeezedClub soda, to topGarnish: lemon wheel (optional)Our guest Danell loves a good Midori Sour! It's a fun looking and tasting cocktail with a nice sweet and sour finish. This is a super simple cocktail and we encourage you to use the highest quality spirits and ingredients you can. Pour Midori, your favorite vodka and lemon and lime juices to a glass of your choice filled with ice. Stir until combined, and top with soda water.Garnish with a lemon wheel if you're feeling fancy. 
This Week's Cocktail: The Last WordIngredients3/4 oz. of your favorite Gin3/4 oz. of Chartreuse3/4 oz. of Maraschino Liqueur3/4 oz. of Lime JuiceGarnish with a brandied cherry (optional)If you love the flavor of black licorice then this is the cocktail for you. A nice balance of gin, cherry, lime and licorice flavors blend together into one refreshing drink! Here's how you can make it yourself: Fill cocktail shaker with all ingredients.Add ice into cocktail shaker and shake wellStrain into your favorite glass.Garnish with a brandied cherry
Every agency needs a Riley. Somebody who can fill in for multiple different people and has the skills to be well-rounded enough to do almost any task. This week we learn about his skillset and more!This Week's Cocktail" Three Dots and a DashIngredients1 1/2 oz. of your favorite gin3 oz. of grapefruit juice1 teaspoon of simple syrupGrapefruit wedge and rosemary sprig for garnish (optional) Another gin drink means another win for gin-lovers like Catelin! This classic cocktail is easy for anyone to make and even easier to enjoy.Fill your favorite drinking glass with icePour gin, grapefruit juice and syrup into a cocktail shaker filled with iceShake very wellStrain into your glassGarnish with a grapefruit wedge and/or a rosemary sprig (Optional)
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