DiscoverCocktails, Tangents, and Answers
Cocktails, Tangents, and Answers
Claim Ownership

Cocktails, Tangents, and Answers

Author: Antidote 71

Subscribed: 0Played: 7
Share

Description

Cocktails, Tangents and Answers is a marketing podcast that takes you on a ride with our team. We'll kick off every episode with a little chat, a cocktail recipe (sometimes basic, sometimes craft, sometimes bougie) before we get into a conversation to tackle some of the pressing marketing questions of the day. And of course, our brains take us on some of the most wonderful tangents. Come along for the ride!

55 Episodes
Reverse
Send us a Text Message.In this episode, Digital Specialist Riley Collins joins us to discuss the importance of SEO audits. Riley will cover why regular SEO audits are essential for maintaining and improving search engine rankings, key components of a thorough audit, and practical tips for conducting effective audits to optimize website performance.This Week's Cocktail: Tiki Torch Our producer, Zac, tried this cocktail on a whim in Charlotte and really enjoyed the spicy, sweet and tropica...
Send us a Text Message.
Send us a Text Message.
Send us a Text Message.Ever wondered how a seemingly ordinary trip to Taco John’s could lead to a series of unforgettable stories? Join us as we kick off with a light-hearted tale that brings Caitlin back to the moment she savored her last meal before welcoming her first child into the world. This episode is filled with heartwarming and humorous childbirth anecdotes, offering a glimpse into the quirks and unpredictabilities of labor. As we stroll down memory lane, we also reflect on our podca...
Send us a Text Message.
Send us a Text Message.Join us for a refreshing twist on branding with a side of laughter as we break the ice on our podcast, spurning scripted openings for the genuine appeal of spontaneous intros. As Megan Kyle drops in with her flair for fusing creativity with clarity, my co-host Caitlin and I bask in the glow of mutual admiration – it's compliment corner time, and we're not holding back on the praise or the chuckles!This episode will turn your approach to social media on its head as we di...
Send us a Text Message.
Send us a Text Message.Cocktail: GimletJoin us in this episode featuring our Digital Manager, Jason McCoy, as we uncover the essentials of paid social media advertising. We define ideal audiences for targeted engagement, delve into platform selection based on audience demographics and goals, explore crafting compelling ad content, discuss advanced targeting strategies, and share tips for budgeting and optimization to maximize ROI. Tune in for actionable insights and best practices to enhance ...
Send us a Text Message.Cocktail: Pollinated Bees Knees Connected TV (CTV) refers to internet-connected devices that allow users to stream videos and music, as well as browse the web. By utilizing apps like Hulu and Prime Video, viewers can access a wide range of streaming content on all CTVs. In this episode, Rich and Catelin will discuss the effectiveness of CTV advertising, explaining what it is, how it works, and providing tips on how to use it for your business. When deciding whether...
Send us a Text Message.Cocktail: Milano TorinoIn this informative episode, Catelin and Rich provide their expert insights on how to track HubSpot product update blogs efficiently. They share strategies for navigating through the numerous updates, identifying the crucial ones that require your attention, and staying informed in the ever-changing world of HubSpot.Recipe:This episode's featured cocktail is the Milano-Torino, also known as "Mi-To". This aperitivo drink is made of Campari and swee...
Send us a Text Message.Cocktail: Death FlipIn this episode, Jamie Johnson, our Digital Specialist, will share some SEO best practices that you should keep in mind while redesigning your website. It's important to be careful and calculated with your efforts, as you could potentially harm your website's rankings and content if you're not mindful.Recipe:In 2010, the Black Pearl in Melbourne added a new cocktail to their menu. However, the menu didn't list the ingredients, and if you asked the ba...
Send us a Text Message.Cocktail: Rusty NailIn this episode, our Producer and Content Coordinator Zac Hazen, will discuss content themes and what a theme-driven strategy can do for your business. At their core, content themes refer to the central topics or ideas around which content is created and organized. These themes help maintain consistency, relevance, and a structured approach to content creation, ensuring that the target audience remains engaged and informed.Recipe:The Rusty Nail drink...
Send us a Text Message.Cocktail: Hot PantsIn this episode, hosts Rich and Catelin will be joined by Antidote 71's COO/VP, Jessica Simons, to discuss some key features of HubSpot that are often overlooked. With her extensive knowledge and experience with HubSpot, Jessica has identified some great features within the platform that go unnoticed by many users.Recipe:The Hot Pants cocktail was first introduced in the 1974 edition of the Old Mr. Boston Official Bartender’s Guide. This peculiar drin...
Send us a Text Message.Cocktail: BicicletaFrom user experience insights to cutting-edge design principles, this episode aims to provide practical tips for creating websites that truly stand out. We will be joined by Jesse Glade, the Chief Creative Officer at Antidote 71. Together, we will try to answer the question, "What are the essential elements and features that contribute to making a website outstanding, effective, and user-friendly?”Recipe:According to a popular Italian legend, the Bici...
Send us a Text Message.Cocktails, Tangents, and Answers is taking a short holiday break, but don't worry, we'll return in 2024. In the meantime, enjoy a quick message from our hosts Rich and Catelin, along with a fantastic holiday cocktail. This Week's Cocktail: Matcha HighballGet ready to indulge in the ultimate festive cocktail that will truly put you in the Christmas spirit. This delightful recipe from Food & Wine is guaranteed to become your go-to drink for the holiday seas...
Send us a Text Message.Come join us for an exciting session as Catelin and Rich, our talented hosts, take on marketing and cocktail trivia questions posed by our producer, Zac. Get ready for a thrilling experience filled with knowledge and fun!This Week's Cocktail: Honeycrisp Bourbon DelightZac stumbled upon a delightful blend of bourbon and sparkling apple cider from the orchard. Intrigued, he couldn't resist experimenting with a new recipe. Enjoy this great fall cocktail!4 oz sparkling orga...
Send us a Text Message.Join us as we talk through our experiences at Inbound 2023. Joining us for this exciting discussion are Jesse, our esteemed CCO/VP, and Catelin, a highly accomplished Account Executive. During the event, we will discuss their travel mishaps, our favorite sessions and share our general thoughts on how the conference went.This Week's Cocktail: Hurricane This week, we're all sipping on a refreshing hurricane! Its blend of rum, passion fruit syrup, and lemon juice, is ...
Send us a Text Message.Join us in this exciting episode as we delve into our reflections and insights on the recently concluded Inbound 2023 conference. We are thrilled to be joined by Jessica, who will provide her unique perspective as an annual attendee of the event.This Week's Cocktail: Hubspot Highball Introducing this week's featured cocktail, a delightful creation by our very own producer Zac. Prepare to indulge in a revitalizing and citrus-infused twist on a timeless favorite.2 oz...
Send us a Text Message.This week, Megan will dive into our exciting new venture of producing more video content and shed light on why it is absolutely crucial to incorporate it into your overall content strategy. Additionally, Zac will chime in with his valuable insights.This Week's Cocktail: FogcutterIntroducing this week's featured cocktail: the Fogcutter. Renowned mixologist. Jeffy Berry, hails the Fogcutter as the popular tiki bar Trader Vic's second most historically beloved libation. Wh...
Send us a Text Message.This week, we will explore the marketing world through the eyes of our VP/CCO, Jesse. His passion for positively impacting the businesses we work with drives him to work hard on every project he's a part of. His passion is just the beginning of what motivates him to work in this field. This Week's Cocktail: Sparkling Grapefruit Soda with Gin This week's cocktail is a refreshing combination of sparkling grapefruit soda with gin. The tangy sweetness of the grape...
loading
Comments 
loading