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Cocktails, Tangents and Answers is a marketing podcast that takes you on a ride with our team. We'll kick off every episode with a little chat, a cocktail recipe (sometimes basic, sometimes craft, sometimes bougie) before we get into a conversation to tackle some of the pressing marketing questions of the day. And of course, our brains take us on some of the most wonderful tangents. Come along for the ride!
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Send us a text This week on Cocktails, Tangents & Answers, we’re handing the mic to Rich Mackey, President and Owner of Antidote 71. He’ll talk with Catelin to discuss his career journey and other awesome perspectives on the industry. Tune in now!
Send us a text Connected TV (CTV) advertising has exploded in popularity, but many people believe you need a massive, five-figure budget to get started. In this episode of Cocktails, Tangents & Answers, we’re breaking down what’s fact, what’s fiction and what options actually exist for businesses that don’t have $10K to drop on a single ad campaign. Ingredients: 2/3 oz Absolut Elyx vodka1/4 oz Dry Sack 15-year-old oloroso sherry1 oz pho broth*1/4 oz lime juice2 drops mineral saline (1 par...
Send us a text This week, we’re examining three of the most controversial ads we’ve ever encountered. We’ll analyze why they missed the mark, the backlash they sparked, and what important lessons marketers can draw from each one. From tone-deaf messaging to campaigns that completely misunderstood their audience, these ads prove how quickly things can go wrong when brands don’t read the room. Gin Sonic The Gin Sonic (soda + tonic = “sonic”) has been popular in Japan for years, but only began t...
Send us a text This week, we're highlighting a few of the most overhyped marketing trends. These are the things "marketing gurus" will insist generate millions in revenue simply by making this one easy change! Spoiler alert: there's no single trend that can drastically alter the entire trajectory of your company. Some tactics only work in very specific niches, and others? Well, they’re just not going to work in most industries. Our hosts, Rich and Catelin, offer pointers to consider when dete...
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Send us a text How Can AI Help Improve Your Email Marketing Strategies? This week, we're diving into how AI can take your email marketing strategies to the next level. AI is changing the game for marketers, from crafting smarter subject lines to optimizing send times and personalizing content at scale. We’ll break down practical ways you can use AI to boost engagement, improve open rates and make your email campaigns more effective without adding more to your plate. Pinky Gonzales ...
Send us a text Luke Eggebraaten on Marketing Challenges and Success in the Excavation Industry This week, we’re joined by Luke Eggebraaten, founder of a construction-focused digital marketing company. Luke takes us through his entrepreneurial journey, the distinct challenges of marketing in the excavation industry and the strategies he’s used to drive success. Scotch & Soda is a classic highball cocktail that highlights the balance between whiskey and dilution. Adding soda water enhances ...
Send us a text Danell Taylor Joins the Show! We welcome Danell Taylor, also known as Omaha Fattie, back to the show to discuss how things have been since our last conversation. We’ll explore what it’s really like to be a social media influencer and the partnerships and relationships he’s developed along the way. Cocktail: Japanese Slipper The Japanese Slipper is a cocktail made with Midori, Cointreau, and lemon juice. Created in 1984 by Jean-Paul Bourguignon at Mietta's Restaurant in Melbour...
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Send us a text Discover HubSpot’s Secrets with Senior Partner Manager Alex Desnoyer In this episode, we're diving into HubSpot's top secrets. Learn how to unlock Enterprise features with just one seat, explore the Custom Object Library and more. Join us to uncover these insights and make the most of your HubSpot subscription. Jasper This is an original recipe from Jasper Distilling Co. in Charleston, SC. Light, crisp and just the right balance of sweet and herbal, the Jasper is the perfect d...
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Send us a text Weak Brands = Negative Consequences This week, we’re exploring how a weak brand can affect your company's success. Our graphic designer, Megan, will join us to share her expertise. Zombie The Zombie is a Tiki cocktail made of fruit juices, liqueurs and various rums. It first appeared in late 1934, invented by Donn Beach at his Hollywood Don the Beachcomber restaurant. It was popularized on the east coast soon afterward at the 1939 New York World's Fair. Ingredients: 1/2 o...
Send us a text Product Updates are Worth Tracking This week, our lively hosts explore HubSpot's top product updates for Q1 2025. We're thrilled to highlight features that will transform how businesses engage with audiences. The Blue Hawaii was invented in 1957 by Harry Yee, head bartender of the Hilton Hawaiian Village (formerly the Kaiser Hawaiian Village) in Waikiki, Hawaii when a sales representative of Dutch distiller Bols asked him to design a drink that featured their blue color of Cura...
Send us a text The Power of AI for Your Content This week, we are exploring how AI can assist you in optimizing your content creation process. Pink Lady The Pink Lady is a prohibition-era cocktail that rose to popularity in the 1930s and 1950s, favored by high-society women. Its origin is tied to masking the harsh flavors of the low-quality gin of the time, with the addition of grenadine, lemon juice and applejack (apple brandy), creating a balanced and approachable flavor. Ingred...
Send us a text Negative Google Reviews Can Harm a Business. This week, we're diving into the topic of negative Google reviews and exploring the best ways to manage them. Brown Sugar Cranberry Bourbon Cocktail This cocktail comes from cheesegal.com and was discovered by our host, Catelin. It features a unique brown sugar cranberry and rosemary simple syrup, which adds depth. Made with bourbon, it delivers a bright and refreshing flavor, making it dangerously easy to enjoy. Ingredie...
Send us a text Our Marketing Goals for 2025 This week, we're diving into our marketing goals for 2025 with our hosts, Rich and Catelin. This episode offers insights and inspiration you won't miss! Nightcap is a versatile base for many cocktails, including the Nightcap. This drink combines the bold flavors of rum, maple syrup, Angostura bitters, and orange zest with the refreshing bitterness of tonic water. A light, gold rum like Goslings Gold Seal is the perfect choice for this co...
Send us a text The Effectiveness of a Jingle This week, we're discussing the purpose of audio jingles and how they can enhance brand awareness. Audio jingles act as catchy, memorable tunes that capture the essence of a brand, making it instantly recognizable to consumers. These brief musical pieces are created to remain in listeners' minds, creating a lasting impression that can prompt brand recall whenever the jingle is heard. Chai Spice Mule This cocktail was inspired by autumn in Vir...
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