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Cocktails, Tangents and Answers is a marketing podcast that takes you on a ride with our team. We'll kick off every episode with a little chat, a cocktail recipe (sometimes basic, sometimes craft, sometimes bougie) before we get into a conversation to tackle some of the pressing marketing questions of the day. And of course, our brains take us on some of the most wonderful tangents. Come along for the ride!
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Send us a text Three Marketing Campaigns You Should Steal We’re breaking down three real campaigns that drove results and how you can “steal” the strategies for yourself. You’ll walk away with practical, ready-to-use ideas you can plug into your own marketing. Cocktail: Hello Sun Aloe isn’t just for sunburns or houseplants; it’s also a surprisingly versatile cocktail ingredient. Bartenders love it for the softness, florality and aromatics it brings to a drink. For the Hello Sun, Eden ...
Send us a text Is Direct Mail Marketing Worth It? If you could achieve an 80 to 90% open rate on your next marketing campaign, would you go for it? Even if it’s a direct mail campaign? In this episode, we’re exploring whether direct mail still works in 2025, what the data shows and our thoughts on the topic. Brandy Alexander The Brandy Alexander is a creamy, decadent cocktail that gained popularity in the 1970s, particularly in upscale Manhattan bars. It’s a brandy-based variation...
Send us a text This week, we’re highlighting our Account Supervisor, Catelin Drey. She manages clients and is our resident office extrovert. Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/ We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇 LinkedIn: / antidote-71 Instagram: / antidote_71 Face...
Send us a text Is Podcast Advertising Worth It? Podcast advertising has grown into a multi-billion-dollar industry, but does it work for B2B? In this episode, we're exploring the role of podcast ads in a modern marketing strategy. The Appletini was first crafted in the 1990s at Lola’s in West Hollywood, quickly becoming a pop culture staple (Scrubs and Sex and the City). While it sometimes gets written off as a “novelty” drink, its crisp flavor and iconic green hue have kept it relevant...
Send us a text This episode offers a behind-the-scenes look at our 71 Shirts internship. Megan will share what it was like to step into an internship where you’re not just shadowing, you’re running a real eCommerce business. Hugo Spritz A refreshing twist on the classic spritz, the Hugo Spritz originated in northern Italy in the early 2000s. Created as a lighter, more floral alternative to the Aperol Spritz, it blends elderflower liqueur, Prosecco, soda water and fresh mint. With its crisp,...
Send us a text We’re exploring what sets LinkedIn Ads apart from other platforms and who should actually be using them. Riley will share key insights on how to create effective LinkedIn campaigns when you’re just starting out. Riley Collins This cocktail is our twist on a classic Tom Collins, customized to suit our guest Riley’s unique palate. We swapped out a few ingredients to better reflect his preferences, keeping it crisp and refreshing while adding a subtle layer of sweetness. It’s a fa...
Send us a text Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/ We'd love to hear from you! Share your thoughts in the comments below, or join us on our social media platforms. 👇 LinkedIn: / antidote-71 Instagram: / antidote_71 Facebook: / antidote71agency - Hosts: Rich Mackey & Catelin Drey Producer: Zac Hazen About Antidote 71:&...
Send us a text What is The Attention Economy? This week, we’re asking one of the biggest questions marketers face in 2025: How do you actually stay seen when no one has any attention to give? We’ll talk about what today’s “attention economy” really means, the content that’s working, where most brands waste their time and how to earn attention instead of fighting for scraps. Frozen Limoncello Drop This is an original recipe from Delish! It’s perfect for the hot summer weather and would be an ...
Send us a text This week, we’re diving into a question every marketer and business owner seems to be asking: Should your brand be on TikTok? We’ll unpack what factors matter when deciding if the platform is right for you, how to avoid chasing trends just for the sake of it, and what makes a TikTok presence work for the brands that get it right. Cocktail: Rob Roy The Rob Roy is essentially a Scotch-based variation of the classic Manhattan. It was created in 1894 at the Waldorf Astoria in New Y...
Send us a text This week, we’re speaking with a prominent figure in the Siouxland community, Alex Watters. We’ll discuss his personal journey and how he contributes to helping the Siouxland community every day. Manhattan The origin of the Manhattan cocktail is a bit of a mystery. The most popular story says it was created in the 1870s at the Manhattan Club in New York. Some believe Dr. Iain Marshall made it for a banquet hosted by Lady Randolph Churchill, while others claim a bartende...
Send us a text In this episode, we’re breaking down what it takes to set up a HubSpot CRM. We’ll talk through what steps you can skip if you’re in a rush, what’s worth taking your time on, and how long the process typically takes for small to mid-sized businesses. Tom Collins This cocktail first appeared in the 1876 edition of Jerry Thomas’ Bar-Tender’s Guide. While the type of gin wasn’t specified, it was likely made with either Old Tom or Holland gin, the latter being more widely im...
Send us a text Ever wondered what goes into creating compelling content? Meet Zac Hazen, our Content Specialist, as we shine the spotlight on his journey, creative process and what fuels his passion for content marketing. #cocktailrecipes #marketingpodcast #emailmarketing #emailmarketingtips Elevate your marketing with our blog's exclusive tips, tricks and FREE resources! 🤩 https://blog.antidote71.com/ We'd love to hear from you! Share your thoughts in the comments below, or j...
Send us a text Marketing often presents ethical dilemmas that challenge professionals to balance business goals with moral responsibility. These dilemmas can range from issues of privacy and data protection to the truthfulness of advertising claims and the impact of marketing strategies on vulnerable populations. As marketers, we must constantly evaluate our actions and decisions, asking ourselves where to draw the line. Lychee Spritz This week’s cocktail is a refreshing twist on the ...
Send us a text In this episode, we’re joined by Nicki Werner, Owner and Director of Brewery Operations and Sales at Jefferson Beer Supply. We dive into the unique marketing challenges that come with running a brewery, from standing out in a crowded craft beer market to connecting with locals and visitors. We also get to know Nicki, a vibrant part of the Siouxland community, and hear why her passion for people, beer and small business makes her such an asset to the region. Thai Tiki Sour Last...
Send us a text In this episode of Cocktails, Tangents, and Answers, we sat down with Jesse Glade from Antidote 71 to vent about the web design trends that seriously need to die. We called out everything from the confusing layouts of Brutalist web design to those relentless pop-ups nobody asked for. And don’t get us started on scroll hijacking. Jesse broke down why these trends don’t just annoy users.
Send us a text This week on Cocktails, Tangents & Answers, we’re asking what's the worst marketing advice we’ve ever heard, and why is it so bad? Cocktail: Lemon Drop Ingredients • 2 ounces vodka • 1/2 ounce triple sec • 1 ounce lemon juice, freshly squeezed • 1 ounce simple syrup • Garnish: sugar rim Directions 1. Coat the rim of a cocktail glass with sugar and set aside (do this a few minutes ahead so the sugar can dry and adhere well to the glass). 2. Add the vodka, triple sec, lemo...
Send us a text This week on Cocktails, Tangents & Answers, we’re handing the mic to Rich Mackey, President and Owner of Antidote 71. He’ll talk with Catelin to discuss his career journey and other awesome perspectives on the industry. Tune in now!
Send us a text Connected TV (CTV) advertising has exploded in popularity, but many people believe you need a massive, five-figure budget to get started. In this episode of Cocktails, Tangents & Answers, we’re breaking down what’s fact, what’s fiction and what options actually exist for businesses that don’t have $10K to drop on a single ad campaign. Ingredients: 2/3 oz Absolut Elyx vodka1/4 oz Dry Sack 15-year-old oloroso sherry1 oz pho broth*1/4 oz lime juice2 drops mineral saline (1 par...
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