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In this episode, Digital Specialist Riley Collins joins us to discuss the importance of SEO audits. Riley will cover why regular SEO audits are essential for maintaining and improving search engine rankings, key components of a thorough audit, and practical tips for conducting effective audits to optimize website performance.

This Week's Cocktail: Tiki Torch 

Our producer, Zac, tried this cocktail on a whim in Charlotte and really enjoyed the spicy, sweet and tropical flavors. This drink was originally created at Little Branch in New York City. Made with either tequila or white rum, the drink is refreshing but fiery, with the addition of both cayenne pepper and Cholula sauce.

Ingredients:

• 6 dashes Cholula sauce
• 1 pinch cayenne pepper
• 0.75 oz. fresh lime juice
• 0.75 oz. honey syrup
• 2 oz. tequila or white rum
• 0.50 oz. Passion Fruit Syrup or Fresh Passion Fruit

Directions:

1. In a cocktail shaker, combine the Cholula sauce, cayenne pepper, lime juice, honey syrup, passion fruit and spirit.
2. Shake vigorously and strain into a rocks glass with a large ice cube. Garnish with a lime wedge and dusting of cayenne pepper.