Workin' On The Weekends

On this episode of the WOTW podcast, we are having a catch up session on what's going on in the work lives of Peyton and Eileen. The end of 2023 was pretty stressful, but we're trying to maintain our excellent standard of work without going above and beyond when it's not necessary. We also discuss the INSANE phenomenon of 10 year olds at Sephora and the Valentine's Day Stanley Cup Chaos at Target and Starbucks. Target Stanley Drama Video from Kiki Chanel Interested in listening to some of our past Freelance focused episodes? Here you go! Want to Start Freelancing? Here's 6 Things You Need to KnowA Freelancers Hierarchy Of Needs | Salary Vs. Contract Work

It's a new year but the same old Workin' on the Weekends podcast! From algorithm updates to user behavior trends, marketing and social media are always changing. This first episode of the new year is here to talk about some of our predictions in the marketing landscape for 2024. Do you agree with some of our takes or do you think we're totally off base? Leave a review and let us know! ------ When you freelance or own your own business, you likely operate outside the typical 9-5. Join Peyton Robinson and Eileen Tauchman every other Monday as they spill the tea on being freelance marketers in the content and social world. You’ll hear real-life experiences about the grind of freelancing and poke a little fun at corporate America, too. You’ll never know what to expect from Peyton and Eileen’s jobs in an ever-changing digital world, but one thing is for sure, they’ll always be working on the weekends.

Dive into the festive world of holiday marketing with the latest episode of the Workin' on the Weekends Podcast! Join hosts Peyton Robinson and Eileen Tauchman as we unwrap the secrets behind the most memorable and effective holiday marketing campaigns, nostalgic commercials, and stellar (or not so stellar) sales strategies. We'll explore the evolving landscape of Black Friday, Cyber Monday, and Year-End Sales and question whether the hype matches the reality, along with lots of other DON'TS when it comes to these hyped up sales. ----- The Workin’ on the Weekends Podcast covers topics on social media marketing, freelance marketing and millennial and Gen Z corporate struggles.

Hello WOTW Bruce's! We're here to celebrate our one-year anniversary with a special episode where we dissect the most cringe-worthy corporate jargon that has dominated the business world this past year. Join us for laughs, debates, and maybe a few facepalms as we reveal the worst offenders in the realm of corporate jargon. Subscribe now, leave a review, and share this episode with your fellow freelancers and marketing friends. We'll see you over on Instagram, @WOTWPod! Happy freelancing and social media marketing!

On this episode of the Workin' on the Weekends Podcast, we're throwing it back to all of our guest interviews from season 1 of the podcast! We've compiled the best advice from the marketing professionals, social media enthusiasts and influencers we've interviewed this year with shares from Kelsey Blazaitis - Sr. Director of Digital Brand at CompTIA, Maggie of @OnceUponAPumpkin, Danielle Hare, and Courtney of @AbleAlchemy and @Craftedby_Courtney. Links To Their Full Interviews From Account Manager To Senior Director Of Digital Brand with Kelsey Blazaitis She Turned Peyton Down for a Job & Now She's on the Podcast?! | Interview with Marketing Manager, Danielle Hare Kicking off Pumpkin Season with Pumpkin Queen, Dietitian and Influencer Maggie Michalczyk Freelance Flow: Conversation with Courtney from Able Alchemy, Brand Designer & Spiritual Healer Subscribe now, leave a review, and share this episode with your fellow freelancers and marketing friends. We'll see you over on Instagram, @WOTWPod! Happy freelancing and social media marketing!

On this episode of the Workin' on the Weekends Podcast, we share our best kept secret (or not so secret) resources. Whether you're a seasoned freelancer or just starting your social media marketing journey, these invaluable resources will set you on the path to greatness. SOCIAL PAGES: Manu from ‘Your Social Team’ Sugar Punch Marketing WEB RESOURCES: Social Media Today Sprout Social Insights Career Contessa (Pod & Website) Influencer Marketing Hub PODCASTS: Workin’ On The Weekends - DUH The Marketing Millennials The Freelance Friday Podcast Subscribe now, leave a review, and share this episode with your fellow freelancers and social media enthusiasts. Happy freelancing and social media marketing!

This episode of the Workin' on the Weekends Podcast is all about dealing with difficult people at work. We break down some common archetypes of people we can't stand working with, and how you can navigate those relationships best. The Types Of People We Find Hard To Work With/For  Aka The Corporate Archetypes We Hate  The bottleneck - the people that you are always waiting on to get something done. You constantly find yourself “circling back” with them to check on the status of XYZ and you can never get your job done until you hear back from them. The micromanager - the people that always have an edit, always want to change something that you worked on. And we’re not talking about general feedback, we’re talking about a social media caption with 10 changes and unnecessary feedback that in turn, becomes a bottleneck The “too busy for you” - it sucks to have a manager that doesn’t have time for you to support you or get you what you need to be successful in your role How To Deal With Difficult People In The Workplace GENERAL: Have a work bestie to vent to! Side note: don’t make venting about people your entire friendship though Document interactions with difficult people so you have proof to refer to if you ever need it Loop in your manager so they’re aware of the situation SPECIFIC: How to deal with the bottleneck: When following up with these types of people, be extremely specific in the timing you need them to get back to you by.  Start the conversations earlier than your standard processes. For example, if you’d normally give a work week to review content, try a week or a week and a half. How to deal with the micromanager: Have a conversation, like: Can you teach/show me exactly what you’re looking for in something like this so next time I can do it more in the way it seems you’re looking? Is there an area where I am missing the mark in your eyes that is making you need to give me this much feedback? Take into consideration the past feedback you’ve received from your client and implement moving forward to cut down on the back and forth. How to deal with the “too busy for you” Set recurring meetings with agendas so you can batch your questions and make sure you’re being heard and being provided support when you need it. Ask any questions you can upfront when work is delegated to you, in case this is the last time you can get in touch with your manager for a while. ----- The Workin’ on the Weekends Podcast covers topics on social media marketing, freelance marketing and millennial and Gen Z corporate struggles.

In this episode of the Workin' on the Weekends Podcast, your hosts Eileen Tauchman and Peyton Robinson breakdown some of the most used marketing phrases for beginners to be aware of! Whether you're new to marketing or know someone in marketing and want to understand the things they're saying at work, listen to this episode! BEGINNER MARKETING PHRASES TO KNOW Must Know Acronyms  B2B (Business To Business) B2C (Business To Consumer) CTA (Call-To-Action) CTR (Click Through Rate) KPI (Key Performance Indicator) Search Engine Optimization (SEO) Lifecycle Stages  User Experience (UX) Return on Investment (ROI) Content & Advertising Dynamic Content  Evergreen Content Native Advertising Organic vs. Paid Advertising PPC (Pay-Per-Click) UGC (User Generated Content) Website Related UTM Codes  Responsive Design Mobile First Optimization Testimonial Engagement Campaign ----- The Workin’ on the Weekends Podcast covers topics on social media marketing, freelance marketing and millennial and Gen Z corporate struggles.

Want your brand to excel on social media? Peyton and Eileen from the Workin' on the Weekends podcast put together this list to help you feel more confident and prepared. TIPS FROM SOCIAL MEDIA MANAGERS TO BRANDS Determine your target audience and cater your types of content to them Be consistent! Sporadic posting is not the move Don’t overthink everything. If you have an idea, go for it! If something doesn’t work, don’t sweat it. Social media is a learning game Engage, engage, engage. Algorithms promote content that is “well-liked” (liked, shared with a friend, saved for later, etc.) the best way to amplify this concept is to stay involved in the community You don’t have to be everywhere, start showing up where the majority of your audience is, and go from there. Make sure your content is “social first”, don’t reshare huge Youtube thumbnails or horizontally shot video content on Instagram Be human and approachable and not too salesy, helpful over salesy Use a social scheduling software that can give you reports and data to help you do your job better and smarter Identify your content pillars and utilize that as inspiration for all your posts. ----- The Workin’ on the Weekends Podcast covers topics on social media marketing, freelance marketing and millennial and Gen Z corporate struggles.

THIS IS WHAT TO BRING TO THE CONVERSATION ABOUT ASKING FOR A RAISE: Approach the conversation with your “progress report”, (for example working in social you can refer to the business goals/objectives/what you’ve been tasked with and show the data behind what you’ve done) - Your manager is looking to determine the ROI on the work you’re doing Be respectful, polite, and patient in the convo. Try not to be super nervous and emotional  IF YOU FEEL LIKE YOU DESERVE MORE MONEY, USE THESE TIPS AS EVIDENCE: Do some research on average salaries, you can use ⁠Indeed’s salary calculator⁠ or ⁠Glassdoor ⁠to determine your worth!  Ask people in your field, or coworkers what they’re making (we love income transparency). Blame it on the economy and inflation and say that is a reason to raise your rates! You could see what other companies are offering for similar positions, and respectfully share to your current company that you'll be applying to those if they don’t give you a raise. IF THEY CAN’T GIVE YOU MORE MONEY FOR WHAT YOU’RE CURRENTLY DOING BUT YOU STILL WANT TO MAKE MORE MONEY, HERE’S HOW: Offer to do more! If you’re only doing organic social, maybe you offer to do paid. If you’re only doing Facebook/Instagram, mention the brand showing up on TikTok or another social outlet. ------ When you freelance or own your own business, you likely operate outside the typical 9-5. Join Peyton Robinson and Eileen Tauchman every other Monday as they spill the tea on being freelance marketers in the content and social world. You’ll hear real-life experiences about the grind of freelancing and poke a little fun at corporate America, too. You’ll never know what to expect from Peyton and Eileen’s jobs in an ever-changing digital world, but one thing is for sure, they’ll always be working on the weekends.

On this episode of the Workin' on the Weekends Podcast, we're joined by Maggie Michalczyk, aka Once Upon a Pumpkin! Maggie is a registered dietitian, cookbook author and social media influencer that loves all things fall-time and all things pumpkin - but year round! She’s passionate about sharing recipes for young women that look good and make you feel good, and there’s nothing she’s afraid to add pumpkin to! She has a thriving online presence on her website/blog, Pinterest, TikTok and currently has over 106K followers on Instagram! On the WOTW pod, we talk a lot about social media, working for yourself, and corporate life. We were SO lucky to talk to Maggie about two of these topics - social media and working outside the typical 9-5. Plus she shared her corporate jargon pet peeve, a foodie social trend, AND we learned that her and Peyton are birthday twins 🎁 -------- The Workin’ on the Weekends Podcast covers topics on social media marketing, freelance marketing and millennial and Gen Z corporate struggles. Ready for more content? Find us on Instagram at ⁠@WOTWpod⁠. You can now also find us on TikTok at @WOTWPod!

Do you want tips to help you destress and decompress during stressful work times? Peyton and Eileen are here with a minisode with a bunch of ideas to help all the freelancers and corporate workers get in a better mindset! Here are the tips we discuss in length in this episode! After work 30 min “wind-down”  Taking time after work to set up your to-dos for the next days, clean up your office, last email responses etc Have something to look forward to after work that YOU want to do Read a book, do some self-care, go out with friends, whatever it is - just have something that takes your focus that is important/feels good to you Set an “off-time” and stick to it Commit to a time where you “clock out” at the end of the day, or when you take breaks during the day, don’t be working on the side. Physical activity Whether you go for a walk or do your workout then, it can help calm you down after work Talk to a friend or family member, make plans Whether you call or facetime a friend or go hangout with a family member, doing something that takes you out of work mode will help you check out Make lists It feels so good to have all your to-do’s listed out and cross them off when they’re accompished. You will feel very productive and it’s good for your mindset. -------- The Workin’ on the Weekends Podcast covers topics on social media marketing, freelance marketing and millennial and Gen Z corporate struggles.

If you're not familiar with the trend of red flags, green flags and beige flags, let us explain! Red flags: These are signs that something is NOT good. They can often signs of toxic or negative behavior and when you see these red flags in a potential client, RUN! Green flags: These are positive signs you get from a client and traits that keep you working with them and enjoying your relationship with them. Beige flags: Beige flags are neither good or bad, but are seen as quirky and weird things a client may do. They aren't deal breakers, but they will likely cause you to roll your eyes or cause some annoyances. In this new episode of the WOTW pod, Peyton and Eileen share red, green and beige flags with clients they've worked with or almost worked with! Listen closely and see if you experience these same traits with your freelance clients, OR if you work a full-time job, your employer. -------- The Workin’ on the Weekends Podcast covers topics on social media marketing, freelance marketing and millennial and Gen Z corporate struggles.

The Workin’ on the Weekends Podcast covers topics on social media marketing, freelance marketing and millennial and Gen Z corporate struggles. This new episode of the Workin’ on the Weekends Podcast discusses traveling for work, work conferences and how to get the most out of work trips. We cover reasons why traveling for work can feel uncomfortable, and how making the most out of work trips makes us more confident in and outside of the workplace. Ready for more content? Find us on Instagram at ⁠@WOTWpod⁠. You can now also find us on TikTok at @WOTWPod!

You mean everyone that works in social media isn’t just a social media manager?! That’s right - in this episode your hosts Peyton & Eileen go through some of the different roles that exist in social media. If you’re interested in a career in this field, check out this episode to learn more about the roles that would be the best fit for you!

Happy Monday WOTW fam! With the drop of Meta’s new app - Threads - infiltrating the social media world, Peyton & Eileen recorded an emergency episode to dissect what the heck is going on! If you’re curious about what’s going on with Threads and what others think about it too, this episode is for you! To see what else we’re saying about Threads, follow us at @wotwpod on Instagram and Threads!

The WOTW gals are tacking a topic that has been ALL the rage this year, artificial intelligence! Tune in to learn about what AI is, how it’s impacting marketing job roles, and how you can use AI tools to work smarter, not harder. Later in the episode we will touch on a controversial corporate jargon, as well as a current trend Eileen is hating and Peyton is loving! 🥲

The summer months are rolling in and you deserve to enjoy them as much as possible! The WOTW girlies have some tips for you to improve your work-life balance and spend this time of the year working LESS weekends. We also check-in on the tips we implemented in our first work-life balance episode from January and gauge if we’ve improved… or not 🥴 Want more content? Find us on Instagram at @WOTWpod!

Join the WOTW hosts, Peyton & Eileen, as they talk about a somewhat taboo corporate topic - AGE. Whether you’re fresh in your career or close to retirement, check out this eye-opening conversation about how to turn your age into your strongest quality and not something to dwell on!

Get ready for an episode all about TikTok! Though it's been around for a while now, TikTok still feels like a fairly new social media app. We break down our perception of TikTok adopters and users, when we both started using TikTok, what the heck the 'FYP' is, and more! Don’t forget to follow us on Instagram and TikTok, and if you liked this episode, give it a rating and review! ⭐⭐⭐⭐⭐