Want your brand to excel on social media? Peyton and Eileen from the Workin' on the Weekends podcast put together this list to help you feel more confident and prepared.

TIPS FROM SOCIAL MEDIA MANAGERS TO BRANDS

• Determine your target audience and cater your types of content to them


• Be consistent! Sporadic posting is not the move


• Don’t overthink everything. If you have an idea, go for it! If something doesn’t work, don’t sweat it. Social media is a learning game


• Engage, engage, engage. Algorithms promote content that is “well-liked” (liked, shared with a friend, saved for later, etc.) the best way to amplify this concept is to stay involved in the community


• You don’t have to be everywhere, start showing up where the majority of your audience is, and go from there.


• Make sure your content is “social first”, don’t reshare huge Youtube thumbnails or horizontally shot video content on Instagram


• Be human and approachable and not too salesy, helpful over salesy


• Use a social scheduling software that can give you reports and data to help you do your job better and smarter


• Identify your content pillars and utilize that as inspiration for all your posts.

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The Workin’ on the Weekends Podcast covers topics on social media marketing, freelance marketing and millennial and Gen Z corporate struggles.