Build Your Remarkable Practice for Chiropractors

Success in 2025 starts with the strategies you put into action today. This episode dives deep into practical, actionable steps to make the upcoming year your most profitable and impactful yet. From understanding your numbers to planning smart upgrades that add value for your patients, you’ll learn how to optimize your practice for sustainable growth. Discover why aligning your pricing with inflation, investing in your team, and cleaning up your backend systems are essential moves to create a thriving, well-rounded business. Whether you're looking to refine your processes or completely transform your practice, these insights will help you launch into the new year with confidence and clarity.Key Highlights01:32 – The importance of reframing December as a productive month to set the stage for success in the upcoming year rather than slowing down.02:32 – Discussion on how end-of-year planning helps avoid a "January hangover" and ensures the new year starts strong with momentum.04:57 – The need for profitability in chiropractic to sustain growth, serve more people, and reinvest in the mission of delivering care.05:48 – Challenges chiropractors face with profitability, including understanding costs per visit and ensuring fee structures support team investments.09:26 – Strategies for fee increases, emphasizing the importance of aligning fees with inflation and implementing regular, systematic adjustments.13:26 – How to identify and highlight value upgrades in your practice to justify fee increases, from new technology to team training and enhanced services.20:40 – The mindset shift needed to approach fee increases as normal business practice, with examples from other industries to normalize the process.21:59 – Training your team to handle conversations about fee increases effectively and ensuring they are aligned with the vision for practice growth.24:20 – Why profitability is essential for reinvesting in areas like marketing, team building, and coaching to elevate the practice.26:31 – Encouragement to use the start of the new year as a time to clean up systems, improve efficiency, and implement growth strategies for a sustainable future. Resources MentionedRegister Now for the TRP Remarkable Team Building Immersion - January 31 and Feb 1, 2025 in Tampa, FL and Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

How do you define success for your practice? This week’s conversation focuses on aligning core values, vision, and behaviors to build a remarkable chiropractic business. Dr. Stephen Franson shares practical insights into navigating the "build season," emphasizing clarity, vision casting, and the importance of systems to create scalable, durable, and profitable practices. Through the Rubik’s Cube analogy, he lays out a framework for success while encouraging chiropractors to approach 2025 with purpose and preparedness. Join us to be inspired to envision growth and become the leader your business needs, all while addressing common challenges with proven solutions.Key Highlights04:07 - Defining success on your own terms to avoid chasing someone else’s vision and wasting time on misaligned goals.05:28 - How alignment between core values, vision story, and behaviors is critical for sustainable success in practice.13:28 - A look at the Rubik's Cube framework highlighting six key areas to optimize: vision, leadership, systems, team, training, and energy.14:43 -  Acknowledging the build season as a time to develop the core strength needed to scale and eventually exit.18:02 -  Maintaining a three-year view for your business to make decisions today that lead to long-term success.21:30 - The importance of systems to ensure consistent outputs, scalability, and the ability to build a transferable business.24:34 - How the 1% Rule emphasizes how small changes can significantly boost profitability.28:37 - Utilizing regular price increases as part of your practice’s culture to reflect inflation and value.31:42 - Leveraging expert guidance and proven systems to save time and avoid costly mistakes.32:22 - How  team-building and training immersions are vital investments to foster growth and sustainability. Resources MentionedRegister Now for the TRP Remarkable Team Building Immersion - January 31 and Feb 1, 2025 in Tampa, FL and Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/ Download your Free copy of The Remarkable Practice: The Definitive Guide to Building a Thriving Chiropractic Business: https://theremarkablepractice.com/buildpodcast-ep41-ebook To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Ready to take your chiropractic practice to the next level? This episode is your ultimate guide to staying ahead during the holiday hustle and setting the stage for an exceptional start to the new year. We’re diving into powerful strategies like leveraging holiday sales, creating wellness care plans, and hosting goal-setting workshops to boost December performance and kick off January with a bang.You’ll learn the art of locking in care plans and pricing before the annual fee hikes, ensuring financial stability while strengthening patient loyalty. Plus, we’ll explore how to balance taking well-deserved time off with driving practice growth, developing your team, and preparing holistically for success in the year ahead.It’s time to plan smart, communicate effectively, and market year-round. Don’t just survive the season—thrive in it!Key Highlights01:12 – Discover how the natural seasons of practice mirror life’s rhythms and why the holidays are the perfect time to prepare for growth in the new year.02:30 – Learn strategies to avoid the “Christmas hangover” and keep your practice thriving through the holidays while setting the stage for a record-breaking January.04:46 – Explore why consistency during the holidays is crucial—for both your practice and your patients—and how to maintain momentum when stress is at its peak.06:07 – Uncover insights into the increased health risks during the holiday season and how to position your care as a vital part of patients’ well-being during this time.10:46 – Find out how intentional planning, including holiday wellness plans and special offers, can boost patient retention and create a strong foundation for the new year.16:20 – Balance rest and recovery for your team with maintaining excellent patient care, and discover practical tips for scheduling and planning holiday coverage.21:40 – Capitalize on the unique energy of January by hosting goal-setting workshops that inspire patients to commit to their health journey for the year ahead.24:54 – Learn how to handle patient scheduling around holiday plans and use strategies like “holding exercises” to ensure care continuity even during breaks.26:24 – Get tips on why you should continue or even increase marketing efforts during the holiday season to bring in new leads and stay ahead in January.34:08 – Discover the value of holding an end-of-year board meeting to reflect on successes, plan for the future, and ensure a clear vision for Q1 and beyond. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Want to sidestep common mistakes in building your chiropractic practice? Dr. Lona is joined by Dr. Travis Stewart, who shares candid insights from his experiences in establishing Move Chiropractic in Boulder, Colorado. Dr. Stewart emphasizes the necessity of mastering chiropractic skills and balancing them with business acumen. Reflecting on his resilient background, he describes the early stages of practice growth as overwhelming, but eventually successful through adept systems in marketing, sales, and holistic care. They discuss the critical importance of adapting to patient needs, addressing subluxations, and the necessity of clear communication and strong conversion systems. Dr. Stewart also highlights lessons learned from minimal starting capital and stresses the value of leveraging experienced mentors and resources for practice development.Key Highlights01:01 - Balancing time management as a business owner with personal responsibilities, particularly with young children.03:16 - The challenges of starting a business during COVID-19, emphasizing the gap between professional skills and business ownership skills.08:02 - The importance of becoming proficient at marketing, sales, and customer service alongside technical skills.12:27 - Meeting clients where they are in their journey, tailoring communication to their needs to build trust and understanding.17:55 - The art of intentional communication and marketing strategies designed to educate and guide clients over time.22:20 - The importance of having objective measurement tools and strong conversion systems to build client trust and sustain growth.25:36 - The transformative impact of external coaching and advice on identifying blind spots and implementing changes to increase revenue.26:59 - Recognizing the importance of team roles and how addressing misalignment can significantly enhance business performance.28:24 - The "law of diminishing intent" and the value of acting quickly on ideas and insights to avoid missed opportunities.30:23- Building momentum through reflection, analysis, and intuitive decision-making for personal and professional growth. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Handling objections shouldn’t be a roadblock; it’s an opportunity to build trust and clarity from the start. Dr. Bobby and Dr. Lona discuss mastering the conversion process by tackling common patient objections—like time, money, and decision-making—before they even arise. They share practical strategies for pre-framing these “speed bumps” during early visits, making your recommendations resonate more deeply. By aligning care with patient values from day one, you’ll create smoother conversions and empower patients to commit to their health journey with confidence.Key Highlights02:44 - An introduction to the topic of managing patient objections and setting clear expectations about commitment and cost upfront. 04:13 - The importance of pre-framing and handling objections before presenting the care plan.08:52 - The four common objections that patients have during the conversion process. 13:41 - Anticipating common barriers and clarifying them early in order to reduce the objection process.18:21 - Using Day one to extract the patient’s core values, potential objections, and commitment level, building a foundation that minimizes surprises during conversion.22:20 - Dr. Bobby discusses personal analogies of objection handling, showing how understanding values and framing requests can increase the chance of positive outcomes.26:04 - The importance of handling potential objections on day one to create smoother conversions, ultimately ensuring patients commit to care with clarity. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Fear isn’t just an obstacle; it’s a powerful compass guiding you toward your next big breakthrough. Dr. Lona and Dr. Bobby dive into the mindset shift that transforms fear from a roadblock into a roadmap for growth. Through relatable stories and personal challenges, they reveal how embracing fear propelled them to expand their practices, step confidently into public speaking, and push beyond every comfort zone. This episode will inspire you to see fear in a new light—as a signal of growth and a necessary step in building the career, practice, and life you’re aiming for.Key Highlights00:57 - An introduction to fear and its impact on growth, mentioning that it is a common challenge faced by many, including successful individuals.03:51 - The importance of mindset and vision in overcoming fear, while perceiving problems from different angles.04:38 - FEAR often stands for "false evidence appearing real" and that it can be a compass guiding one towards necessary actions for growth.07:00 - Dr. Bobby and Dr. Lona share their examples of fears, what was holding them back and what they did to overcome them. 15:10 - Inaction often leads the universe to make decisions for you, and it's better to take control and push through fear.21:20 - Viewing fear as an opportunity for growth and to take action despite it.25:14 - The importance of viewing experiences as opportunities for growth rather than obstacles.27:47 - Using fear as a sign of necessary actions and to take those actions despite the fear. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Unleash your full chiropractic potential with insights from Dr. Lona and fellow Chiropractor and guest, Dr. Devin Vrana, as they share the essential ingredients for building a thriving practice. You'll discover why conviction, empathy, and a relentless drive to learn are paramount to success. Dr. Vrana emphasizes the power of a "burning desire" and matching patient energy to build lasting trust. From personal journeys of overcoming adversity to mastering financial management and valuing community over competition, this episode is packed with actionable advice and inspiring stories to build your practice and vision for the future.Key Highlights01:02 - Dr. Lona Cook introduces Dr. Devin Vrana, sharing her passion for chiropractic and her success.02:41 - Dr. Vrana discusses her and her husband's start in chiropractic, including the challenges they faced balancing family and practice.04:50 - The importance of finding mentors and actively seeking knowledge from successful practitioners.06:54 - Dr. Vrana shares personal stories of hardship, including her son’s health issues and family losses, which fuel her passion and drive.11:58 - The value of connecting with patients empathetically and understanding their pain.14:38 - Making a strong first impression with new patients by focusing on their needs rather than showcasing chiropractic knowledge.18:45 - The importance of training, systems, and bringing your team to events to strengthen practice cohesion.22:35 - Doubling down on patient care and internal referrals once a certain patient volume is reached, rather than focusing on external marketing.26:44 - Building scalable systems to allow growth and bring on additional doctors.29:02 - The value of building a supportive community rather than going solo. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Unlocking the power of accountability, as Dr. Bobby and Dr. Lona explore how this essential principle can propel both personal and professional growth. Dr. Bobby shares his transformative fitness journey powered by rigorous self-accountability, while Dr. Lona emphasizes the far-reaching impact of evaluating the effectiveness of roles and activities. From structured planning and setting daily priorities to fostering open communication within teams, they reveal how true discipline fosters freedom and maximizes outcomes. Engaging listeners with concepts like "layers of accountability" and SII (Scorecard, Issues, Ideas) meetings, they inspire leaders to align their teams with shared missions, driving continual improvement and collective success.Key Highlights00:50 - Introduction of the topic of accountability, emphasizing its importance in personal and professional growth.02:18 - The paradox of wanting freedom and the necessity of discipline for growth.03:53 - The importance of proper training and measurement to ensure effectiveness.04:28 - The role of self-accountability in the leadership of your practice.08:11 - Focusing on tasks that move the needle.12:58 - The importance of having layers of accountability within a team.15:29 - Having open communication and regular check-ins to maintain accountability.21:41 - The TRP scorecard system for regular accountability meetings with team members.25:42 - How weekly and quarterly team meetings help in sharing progress and addressing issues.27:02 - The importance of leadership in holding people accountable and the role of training and role-playing in maintaining accountability. Resources MentionedRegister now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Unlock the remarkable potential of AI to revolutionize your chiropractic practice. Dr. Bobby and Dr. Lona Cook explore the tools and strategies crucial for leveraging AI in digital marketing and content creation. From automatic video clipping with Opus Pro to crafting compelling content through ChatGPT, they share essential AI tools and strategies that can save time, cut costs, and supercharge your digital marketing efforts. With real-world insights and practical tips, this episode is your gateway to embracing AI and revolutionizing your practice's outreach and engagement. Get ready to reach more people, maximize your resources, and create meaningful client interactions using advanced tech and smart strategies!Key Highlights02:01 - The importance of using AI strategically to avoid wasting time and resources.04:19 - Practical AI applications and the need to embrace AI to avoid missing out on opportunities.06:50 - An overview of Opus Clips in creating short form video media content.11:39 - The "proof promise plan" formula for creating effective video ads.16:26 - Exploring ChatGPT for content creation and copywriting.20:45 - How AI can help create a 12-month email marketing campaign.26:31 - The potential for AI to help chiropractors reach more people and grow their practices. Resources MentionedRegister now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dr. Lona and Dr. Bobby are diving into something that could be the game changer for your business and life: your mindset around money and value. Do you truly believe your work is life-changing? If not, it’s time to reassess. The real key to success lies in mastering not just your service but also the financial plans that align with your value. You’ll learn how shifting your relationship with money can help you confidently charge what you're worth and create profitable, sustainable growth. Don't miss this—your mindset could be the only thing standing between you and the success you deserve.Key Highlights01:00 - A look at the upcoming immersion that Dr. Lona will be speaking at. 04:26 - Introduction to this week’s focus being on money mindset and creating effective financial plans.10:15  - Being honest with clients about time, cost, and commitment to improve service.13:43- How transparent healthcare billing empowers informed patient choices.15:19 - An example of meeting with partners and not knowing the financial commitment to it and its impact on all the other goals. 18:42 - The impact of inflation and what current charges for care should be reflecting.22:54  - Understanding money flow and building a positive relationship with money.26:52  - Realizing the value of professional services and the importance of charging appropriately.31:44 - Surrounding yourself with confident mentors to build conviction in chiropractic practice.35:22 - Capturing and sharing visuals to promote health benefits and shift your mindset about your office's impact. Resources MentionedRegister now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Unlock the secrets to planning and delivering powerful workshops that leave a lasting impact. This episode dives into the art of choosing the right topic, mentally preparing for the event, and mastering the flow of your presentation. From building conviction around your message to crafting stories that resonate with your audience, Dr. Lona and Dr. Bobby provide actionable insights to help you turn great information into transformative experiences. With practical tips for staying focused, energized, and confident, you'll learn how to deliver workshops that not only inform but inspire real action.Key Highlights01:10 - The difference between information and transformation with a call to schedule your workshops03:00 - Choosing a topic for your workshop by reverse engineering based on public needs and chiropractic principles06:35 - The role of conviction and personal stories in delivering an effective workshop09:21 - Crafting relatable titles that will attract and make content accessible12:12 - Tips on developing mental preparation before delivering a workshop including content flow and storytelling techniques18:18 - The impact and ripple effects of public speaking20:00 - How to prepare the day of the presentation with visualization, channeling energy and developing personal rituals before speaking Resources MentionedRegister now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Imagine transforming your chiropractic practice by mastering the power of education and public speaking. Dive into how workshops, both inside-office and at external events, can be a game-changer, connecting practitioners deeply with patients and boosting understanding and commitment. High-quality new patients often come from well-executed workshops, creating exponential business growth and health breakthroughs. With personal anecdotes of humble beginnings and successes, this conversation highlights the importance of perseverance, authenticity, and the mission of leading and educating. Learn actionable steps and dynamic strategies to start implementing successful workshops today. Key Highlights02:37 - An overview of practice victories and opportunities to expand horizons.04:47 - The frazzled mode during the high volume of new patient evaluations and the presence of new doctors in training.07:01 - The effective power of workshops on allowing practitioners to convey their heart and mission to a larger audience.10:00 - The high quality of new patients from workshops, as they come with pre-existing expectations and mindsets.12:49 - Overcoming initial nervousness in public speaking and how practice and repetition are key.16:36 - The importance of being authentic and true to oneself when giving a talk.22:35 - Taking the framework of someone else's talk and making it one's own to resonate with the audience.25:48 - Strategies to help you fill workshops, both internally and externally.  Resources MentionedRegister now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Ever wondered how a single workshop could transform your chiropractic practice and patient outcomes?Dr. Lona and Dr. Bobby discuss the transformative power of the "Better Results Faster" (BRF) workshop, emphasizing systematic patient education. They discuss the pivotal role of these workshops in reshaping public misconceptions about chiropractic care, moving from a symptom-based approach to a comprehensive health model. Essential for patient adherence and successful treatment journeys, the BRF workshop integrates attraction, conversion, and retention systems. By providing consistent education through various touch points—including digital workshops, table talks, and engaging educational materials—they ensure patients not only understand their care plans but also become advocates for chiropractic care.Key Highlights02:33 - An introduction to the topic of the Better Results Faster Workshop.04:53 - The need for patients to catch the vision of chiropractic and the importance of delivering the workshop with heart and passion.07:26 - The typical journey of a patient in a chiropractic office and the need for a breakthrough moment.13:28 - The challenge of conveying the importance of chiropractic to others and the need to change belief systems.14:13 - Creating space and time for a breakthrough and the importance of conscious intention.18:19 - The role of the Better Results Faster Workshop25:34 - Using technology to deliver the workshop virtually, making it accessible to more patients.32:01 - The need for repetition and context to help patients master the concepts of chiropractic care.38:31 - The importance of the patient understanding the concepts of chiropractic and how it can transform a practice. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Unlock the secrets to thriving in your chiropractic practice with proven networking strategies. Learn how to turn every interaction into a valuable connection and transform mundane business networking tasks into exciting opportunities for growth. From leveraging whiteboard mapping tactics to engaging in door-to-door community involvement, this episode offers practical advice to build lasting relationships and expand your influence. Plus, discover how analogies from political campaigns can turbo-charge your approach and hear inspiring success stories that highlight the tangible benefits of strategic networking.Key Highlights01:55 - The mindset on stewarding relationships and the importance of external marketing.04:44 - The practice of introducing yourself to local businesses and attending pre-established meetings.07:58 - Being tactical and organized in networking efforts.14:02 - A comparison of the networking strategies of political parties and their success in building networks.18:57 - Experiencing success with joint venture relationships and organizing events.24:27 - The importance of starting with what you can offer to others in networking.25:10 - Utilizing authenticity and trust in networking.26:34 - Setting targets for establishing new relationships and maintaining them.28:39 - The long-term benefits of building relationships with community influencers. Resources MentionedRegister now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dr. Bobby and Dr. Lona discuss the essential rhythms of daily, weekly, monthly, and quarterly routines for sustaining high performance and well-being that many chiropractors are missing. They reflect on personal experiences, emphasizing the importance of self-care, energy management, and scheduled vacations for professional growth. By prioritizing core values like freedom and peace of mind, you will be provided practical insights and tips to help you maintain balance, avoid burnout, and achieve lasting success in both personal and professional realms.Key Highlights02:04 - The importance of taking vacations and how it can supercharge the growth of a practice.03:23 - Addressing the misconception that taking time off is detrimental to the practice but instead the importance of self-care and resiliency.04:55 - The necessity of self-awareness and understanding one's own nervous system and sense of overwhelm.08:30 - The importance of energy in all aspects of life, including practice and personal relationships.11:16 - The need for authenticity and presence in attracting and maintaining relationships.14:26 - A breakdown of establishing rhythms in daily, weekly, monthly, quarterly and yearly. 18:09 - Understanding that rest and recuperation is a valid human activity.26:38 - The daily practice of giving away your energy and how to recuperate that through rhythm patterns. 33:37 - The importance of discipline in building rhythms but also emphasizing the need for compassion.35:14 - Having self-awareness and understanding one's own body's needs to maintain a sustainable and balanced life. Resources MentionedRegister now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dr. Lona sits down with TRP coach Dr. Chris Grier to unlock the secrets of essential metrics that drive practice growth. Whether you're just starting out or are a seasoned CEO, understanding your numbers can make a world of difference. Dr. Chris breaks down four critical metrics—conversion rate, total active patients, retention rates, and collection visit average—culminating in the ultimate indicator of success: net momentum. Listen in to discover how these metrics can transform your practice from a mere job into a thriving business that helps restore health to countless lives.Key Highlights00:30 - The importance of metrics for both new and seasoned practitioners.01:29 - The need to run businesses on metrics rather than emotions to achieve better outcomes.02:28 - An introduction to net momentum as the most important metric, which indicates whether the practice is growing, stagnant, or shrinking.05:05 - The first metric, conversion percentage, which measures how many new patients start care.09:03 - The second metric, total active patients, which includes individuals who are following recommendations, scheduled ahead, and paying.13:54 - The third metric, R4 stick rate, which measures the percentage of patients who continue care after the initial care plan.17:27 - The fourth metric, collection visit average, which measures the average amount collected per visit.20:05 - The final metric, net momentum, which measures the difference between new patients and those who stopped care. Resources MentionedRegister now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dr. Bobby and Dr. Lona dive deep into effective marketing strategies for scaling chiropractic practices. Explore insights from leading companies, stressing the importance of internal referrals and patient network leverage, and breaking down the crucial elements of a battle plan for growth. Learn about continual marketing, understanding new patient acquisition costs, and the value of diversified marketing tactics such as social media ads, engaging talks, and traditional methods. It is time to push past fears and invest in smart, consistent marketing to transform their practices. Tune in to ignite your practice's growth and embrace the potential of strategic marketing efforts!Key Highlights01:30 - The shift in focus from new patient attraction to scaling a practice with multiple associates.03:36 - The importance of both internal and external marketing.04:46 - Creating opportunities for internal referrals and leveraging internal conversations.07:34 - The role of internal referrals in a scaling practice.10:10 - The concept of churn rate and its impact on practice growth.14:16 - The math behind new patient acquisition.19:28 - The need for split testing and continuous improvement in digital marketing.23:07 - The importance of investing in marketing to achieve practice growth.33:34 - Leveraging talks and screenings to reach new patients.36:18 - The value of public speaking in marketing efforts.36:48 - The responsibility of supporting associates' growth through marketing efforts.37:29 - The importance of continuous improvement and adaptation in marketing strategies. Resources MentionedRegister now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Dr. Lona and Dr. Bobby discuss effective marketing strategies for new chiropractic practices, emphasizing the importance of setting intentions, creating strategic plans, and actively seeking speaking engagements. They cover a 5-step marketing plan involving vision casting, setting clear goals, and utilizing a marketing calendar. Discover various tactics, including SMS campaigns, posters, workshops, and talks, while warning against relying solely on social media ads. They underscore the value of 1-on-1 outreach, networking, and traditional marketing methods to build a practice, particularly in less competitive rural areas.Key Highlights00:57 - Introduction of marketing strategies for filling a practice with new patients, with a focus on launch and build stages.02:59 - The importance of understanding the fundamentals of chiropractic marketing, including the use of time, energy, and money.04:56 - Prioritizing marketing vision over other systems.07:24 - The importance of vision casting and setting intentions for marketing efforts.09:45 - Using the Rule of 10s to set marketing goals for new patients.14:26 - Networking and speaking in multiple locations to reach more people with chiropractic education.18:39 - Utilizing technology to send personalized messages to a large list.21:14 - Spending significant time in your day strategizing how to find new patients. 25:17 - Embracing discomfort and take action towards their marketing goals, even if it feels awkward or uncomfortable27:22 - The importance of building a marketing calendar, incorporating referral opportunities, and using testimonials and social proof to attract new patients. Resources MentionedRegister now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Dr. Bobby and Dr. Lona share essential strategies for attracting new patients and growing a chiropractic practice through effective marketing and relationship-building. They emphasize an abundance mindset, urging practitioners to see the vast number of people needing care rather than focusing on rejections. Highlighting the importance of nurturing leads, internal referrals, and community connections, they inspire chiropractors to think bigger and stay aligned with their goals. This episode serves as both a practical guide and a motivational boost, reminding practitioners that persistence and genuine outreach are key to success.Key Highlights00:49 - Introducing the topic of generating new patients in chiropractic practice.03:21 - Marketing and excellence go hand-in-hand.06:10 - The importance of marketing as an act of kindness.09:30- Understanding churn in business and managing it to grow practices.11:57 - The importance of delivering a great product and cultivating relationships in a new practice.14:40 - The need for a long-term approach to build a durable practice with instant wins along the way.16:40 - Keeping track of leads and following up with them.18:33 - The role of marketing in lead generation.21:00 - The long-term benefits of building an audience through marketing.23:21 - Marketing strategies can be broken down into 4 categories: cold outreach, warm outreach, one-to-one cold outreach, and one-to-one warm outreach.29:18 - The importance of collecting contact details and leveraging internal referrals for growth.35:22 - The mindset shift needed to approach marketing as an act of kindness and serve more new patients. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Dr. Lona and Dr. Bobby explore the essence of effective leadership, emphasizing the significance of intention, vision, and setting an exemplary standard. They highlight the power of maintaining personal health, the value of healthy obsession, and the necessity of training and investing in your team. With anecdotes and actionable insights, they stress the importance of attracting like-minded "A players" by embodying the qualities you wish to see in others, all while encouraging listeners to engage with them and share feedback. This episode serves as a rallying call to carve out a clear vision, have fun with the process, and become the energy that magnetizes top talent.Key Highlights02:15 - The importance of becoming an A-player or world class leader to attract top talent.04:45 - The need for a healthy obsession with chiropractic to provide the best care for patients and grow a successful practice.08:30 - Finding passion and dedicating yourself to making a positive impact in various areas of life.10:52 - The disconnect between practitioners who prioritize shiny objects over actual chiropractic practice.13:55 - The importance of communication and dedication to the philosophy of chiropractic.16:35 - Leading by example and combining chiropractic principles with a healthy lifestyle.22:40 - How leaders with vision attract team members25:14 - The powerful effect of intentional thinking and planting positive seeds in one's mind.27:19 - Attracting an "A-player" requires you to be an “A-player” and an “A-Leader”. Resources MentionedTo schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/