Dr. Bobby and Dr. Lona share essential strategies for attracting new patients and growing a chiropractic practice through effective marketing and relationship-building. They emphasize an abundance mindset, urging practitioners to see the vast number of people needing care rather than focusing on rejections. Highlighting the importance of nurturing leads, internal referrals, and community connections, they inspire chiropractors to think bigger and stay aligned with their goals. This episode serves as both a practical guide and a motivational boost, reminding practitioners that persistence and genuine outreach are key to success.

Key Highlights

00:49 - Introducing the topic of generating new patients in chiropractic practice.

03:21 - Marketing and excellence go hand-in-hand.

06:10 - The importance of marketing as an act of kindness.

09:30- Understanding churn in business and managing it to grow practices.

11:57 - The importance of delivering a great product and cultivating relationships in a new practice.

14:40 - The need for a long-term approach to build a durable practice with instant wins along the way.

16:40 - Keeping track of leads and following up with them.

18:33 - The role of marketing in lead generation.

21:00 - The long-term benefits of building an audience through marketing.

23:21 - Marketing strategies can be broken down into 4 categories: cold outreach, warm outreach, one-to-one cold outreach, and one-to-one warm outreach.

29:18 - The importance of collecting contact details and leveraging internal referrals for growth.

35:22 - The mindset shift needed to approach marketing as an act of kindness and serve more new patients.

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/