Dr. Lona and Dr. Bobby discuss effective marketing strategies for new chiropractic practices, emphasizing the importance of setting intentions, creating strategic plans, and actively seeking speaking engagements. They cover a 5-step marketing plan involving vision casting, setting clear goals, and utilizing a marketing calendar. Discover various tactics, including SMS campaigns, posters, workshops, and talks, while warning against relying solely on social media ads. They underscore the value of 1-on-1 outreach, networking, and traditional marketing methods to build a practice, particularly in less competitive rural areas.

Key Highlights

00:57 - Introduction of marketing strategies for filling a practice with new patients, with a focus on launch and build stages.

02:59 - The importance of understanding the fundamentals of chiropractic marketing, including the use of time, energy, and money.

04:56 - Prioritizing marketing vision over other systems.

07:24 - The importance of vision casting and setting intentions for marketing efforts.

09:45 - Using the Rule of 10s to set marketing goals for new patients.

14:26 - Networking and speaking in multiple locations to reach more people with chiropractic education.

18:39 - Utilizing technology to send personalized messages to a large list.

21:14 - Spending significant time in your day strategizing how to find new patients. 

25:17 - Embracing discomfort and take action towards their marketing goals, even if it feels awkward or uncomfortable

27:22 - The importance of building a marketing calendar, incorporating referral opportunities, and using testimonials and social proof to attract new patients.

Resources Mentioned

Register now for the Remarkable Attraction Immersion here: https://theremarkablepractice.com/attraction-immersion/

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/

Learn more about the Remarkable CEO Podcast:

 https://theremarkablepractice.com/podcast/