In this episode, Jack and Owen discuss the evolution and optimisation of DRTV campaigns at the RSPCA, focusing on collaboration, innovation, and the impact of the COVID-19 pandemic. Owen shares insights from his role as Senior Marketing Manager, detailing the importance of balancing performance with supporter experience and the strategic shift towards video on demand advertising. They also explore the significance of data-driven decisions and the potential of AI in enhancing donor understanding and engagement.

Key Takeaways:

✅Strong collaboration between partners is key to campaign success.

✅Innovation in fundraising can come from small, incremental changes.

✅Data-driven decisions lead to better campaign performance.

✅Small innovations like SMS re-engagement can yield big results.

✅AI tools can help analyse donor interactions and improve strategies.

🎧 Curious how the RSPCA uses data, TV, and tech to grow donations? - Tune in now to hear their playbook for DRTV success.