New Podcast Episode: How We Unlocked £450k of Gift Aid Income for RSPCA🎙️

💡 Could your charity be sitting on thousands—or even millions—of pounds in unclaimed Gift Aid? 💡

In this episode of Angel's Top Telemarketing Trends podcast, we dive into how applying the concept of behavioural economics in telemarketing can transform your Gift Aid penetration rates and unlock untapped income.

We’re joined by Phoebe Cooper, MBA Marketing Manager for Committed Giving at RSPCA, who shares how we helped the charity tackle a major challenge: £1 million in unclaimed Gift Aid.

🔎 Key takeaways:

✅ Why telemarketing proved to be the breakthrough channel to engage supporters.

✅ The incredible financial impact: £230,000 raised in one year, with a compounding income effect reaching £450,000

✅ The power of behavioural economics—how system 1 vs. system 2 thinking influences donor decisions.

✅ How the campaign evolved to include legacy giving, securing long-term income for the charity.

📌 "The phone calls gave us the opportunity to say thank you, build relationships, and actually help supporters understand Gift Aid in a way that mail or email never could."

📢 This episode is a must-listen for any fundraiser looking to optimise their Gift Aid programme, increase supporter engagement, and tap into future income potential.

🎧 Listen now and unlock the hidden income in your charity!