"clean", "non-toxic", "natural", "refill" and "cruelty free" - is there actually any truth behind tiktok's favourite buzzwords???

Unlike fashion, where conversations around ethical production and environmental impact have been heating up for a decade, beauty brands have stayed largely out of the spotlight - we’ve become obsessed with ‘stripping back’ on our ingredients, mixing wellness and health with our makeup and skincare, but we're still not questioning what the brands behind these products are doing or where they’re getting these ingredients from or whether they actually stand by the image that “clean” conjures to consumers 🥴

🫶 thanks sm for watching - pls like, comment and subscribe xx

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⏱️ TIMESTAMPS:
00:00 hiii
01:18 beauty greenwashing vs fashion
03:38 beauty's empty buzzwords
05:30 the false promises of "clean beauty"
06:30 why is all packaging boring now??
07:38 CASE STUDY: SKKN
09:51 influencer & celeb beauty brands
11:26 CASE STUDY: RHODE
13:20 Zara foundation??
13:47 #beautytok & overconsumption
15:44 beauty's climate issue
16:36 do we all have to be chemists?
17:51 CASE STUDY: THE ORDINARY
19:22 what's actually in our products?
20:17 CASE STUDY: PALM OIL
21:08 is there any progress for beauty?
22:43 byeee

#2024 #2024fashion #fashiontrends #pinterest #pinterestfashion #fashiontrendforgirls #fashionnews #springtrends #spring2024 #fashiontrends #antihaul #shopping #whattobuy #sustainablefashion #fashionnews #fashiontiktok #trending #trendingvideo #fyoupage #smallcreator #fashioninfluencer #fashionblogger #socialmedia #socialcommentary #fashioncommentary #beautytok #beautygreenwashing