![[GREATEST HITS] #38: How to write cold emails that get replies (A 45.8% reply rate) (Prospecting strategy) - Mike Wander, Former Account Executive at Lavender](https://s3.castbox.fm/71/f7/09/a0b71c11805b0ffd22f9d7906a66b105d3_scaled_v1_400.jpg "[GREATEST HITS] #38: How to write cold emails that get replies (A 45.8% reply rate) (Prospecting strategy) - Mike Wander, Former Account Executive at Lavender")
[GREATEST HITS] #38: How to write cold emails that get replies (A 45.8% reply rate) (Prospecting strategy) - Mike Wander, Former Account Executive at Lavender
Description
4 things you'll learn in this episode:
- How Mike writes cold emails.
- What to do before sending emails
- The mindset behind writing emails.
- The framework for cold emails.
Mike Wander is a former Account Executive at Lavender.
Despite describing himself as a mediocre salesperson and an average email writer, his results tell a different story.
Mike's results:
- In his first 90 days at Lavender, Mike managed to book meetings with 87 out of 103 accounts only from cold emails.
- His email open rate stands at 65.3%.
- He has a 45.8% reply rate on cold emails.
Connect with Mike: https://www.linkedin.com/in/mikewander/
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Connect with me on LinkedIn: https://www.linkedin.com/in/elriclegloire/
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Timestamps:
(0:00 ) The average email sales writer
(1:07 ) Booking 87 meetings in his first 3 months.
(2:53 ) Building your account list
(9:22 ) How to create your Point of View
(13:58 ) Effective triggers to use in your outreach.
(15:34 ) Insights into executives inboxes
(19:12 ) Crafting effective Subject lines
(20:26 ) Overcoming the Mental Spam filter
(22:32 ) Tying your triggers to challenges and how you can help.
(25:16 ) The balance between creativity and following Mike's process.
(26:47 ) Other cold emails frameworks
(28:00 ) How to leverage your research in your outreach
(29:24 ) Tips to improve your cold email reply rate.
(30:20 ) The most common mistake in cold emailing.
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