73. How this Enterprise SDR sourced $5.86 million in pipeline with PR Leaders - Jacob Farmer, Strategic Accounts SDR at Muck Rack.
Description
In this episode, you'll discover the strategies of a successful Enterprise SDR:
- How to organize your day as an SDR
- How to use videos in your outreach
- How to adapt your outreach approach
Jacob Farmer is a Strategic Accounts SDR at Muck Rack.
Since he's joined Muck Rack:
- He sourced $5.86 million in pipeline, the highest in company history
- He brought in over $765,000 in annual recurring revenue, ranking among the top three reps.
- He consistently hit or exceeded his meetings held quota.
Connect with Jacob on LinkedIn
https://www.linkedin.com/in/jacobfarmer1/
Here’s more information about Jacob’s accounts and buyer personas:
- Segment: Enterprise with $500M+ in revenue and over 250 employees
- Personas: PR professionals
- Industries: All
- Market: North America
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📬 For more prospecting and sales development tips, join 3,211 SDRs getting the SDR Game newsletter here: https://sdrgame.substack.com/
Connect with me on LinkedIn: https://www.linkedin.com/in/elriclegloire
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Chapters
(00:00 ) Top Enterprise SDR
(00:30 ) Maximizing Productivity: Organizing Tasks and Prioritizing Time
(06:09 ) Booking Meetings: Using Channels and Triggers
(07:37 ) Building Relationships: Leveraging Past Conversations
(08:06 ) Prospecting Sessions: Comprehensive Research and Tailored Messages
(14:18 ) Parallel Dialing: Efficient Outreach Strategy
(21:28 ) Data Analysis: Tracking What's Working and Making Tactical Changes
(27:39 ) Taking Accountability: Owning Your Pipeline and Seeking Feedback
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