71. How to Use AI for Prospecting with IT Leaders in Enterprise Accounts - Benyamin Holley, Enterprise SDR at Lightyear, and Founder at Lazy Sales
Description
In this episode, we'll discuss how to use AI to:
- Score and prioritize accounts.
- Research accounts.
- Prospect.
Benyamin Holley is an Enterprise SDR at Lightyear, and Founder of Lazy Sales
Benyamin is building a true enterprise outbound motion from the ground up. Helping refine targeting, messaging, processes and tooling. He booked meetings with 2 of the F500 so far. In Q1 '24 - #1 in outbound sales accepted meetings.
Connect with Benyamin on LinkedIn
https://www.linkedin.com/in/benyaminholley/
If you want to work with Benyamin, check his website: lazysales.xyz
Here’s a bit more info about Benyamin's accounts and buyer personas:
- Segment: Enterprise, Fortune 500
- Personas: IT leaders
- Industries: All
- Market: North America
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📬 For more prospecting and sales development tips, join 3,911 SDRs getting the SDR Game newsletter here: https://sdrgame.substack.com/
Connect with me on LinkedIn: https://www.linkedin.com/in/elriclegloire
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Chapters
(00:00 ) Enterprise Prospecting
(02:24 ) Building Outbound Motion Challenges
(07:18 ) Targeting and Messaging Strategies
(09:39 ) AI for Lead Scoring
(12:01 ) Account Prioritization Techniques
(16:49 ) Email Personalization and Validation
(24:08 ) Prospecting Tools and Final Thoughts
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