Navneet Education's recent Teacher's Day campaign makes a well-intended pitch: Teachers should be able to add 'Tr.' title in front of their names, just like 'Dr.' for doctors. But, there is a problem with this communication!

In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at the Navneet campaign's narrative device and points to the underlying issues that pull down the impact of the intent.

Tune in to know more!

Check out the YouTube video here: https://youtu.be/4l_CWPHMK2A

Check out the ad here: https://www.youtube.com/watch?v=RKZgtHb7ZLc

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Blog: ( https://beastoftraal.com/)

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