DiscoverThe Advertiser's Guide to the GalaxyMonster rebrands to Foundit and loses marketing ethics
Monster rebrands to Foundit and loses marketing ethics

Monster rebrands to Foundit and loses marketing ethics

Update: 2022-12-05
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Monster India recently rebranded itself as Foundit. The rebranding campaign included a shady idea that Monster got its many employees to do on LinkedIn.


In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan explores the unethical LinkedIn tactic in Monster's rebranding announcement!


Tune in to know more!


Monster employees’ LinkedIn posts before the announcement:


Image 1: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/mons1-scaled.jpg


Image 2: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/mons2-scaled.jpg


Image 3: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/mons3-scaled.jpg 


Image 4: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/mons4-scaled.jpg 


Rebranded entity: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/foundit-new-640x1107.jpg 


You can follow Karthik Srinivasan on social media


LinkedIn : ( https://www.linkedin.com/in/karts/ )


Twitter: ( https://twitter.com/beastoftraal )


Instagram: ( https://www.instagram.com/beastoftraal )


Blog: ( https://beastoftraal.com/


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Monster rebrands to Foundit and loses marketing ethics

Monster rebrands to Foundit and loses marketing ethics

IVM Podcasts