Havells Fans launched their now-famous 'Hawa Badlegi' series of ads way back in 2013. After running it successfully till 2017—including running into controversies, withdrawal, and apology in 2016—the series was paused!

In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at the 2022 relaunch of Havells 'Hawa Badlegi' and offers his perspective on why it falls short of the brand's earlier work.

Tune in to know more!

Check out the Youtube Video here:

Check out the ads here:

2013:

https://www.youtube.com/watch?v=uQQAp92Sfr4

https://www.youtube.com/watch?v=w8CzBNkQUlw

https://www.youtube.com/watch?v=r4Ix2_-_-sg

https://www.youtube.com/watch?v=OlMlwUZ-LK0

2014:

https://www.youtube.com/watch?v=xYeKc4saFAY

https://www.youtube.com/watch?v=1WT9I3hA8Ys

https://www.youtube.com/watch?v=2y91EWtzz4U

2015:

https://www.youtube.com/watch?v=ym9jVe_ccSs

https://www.youtube.com/watch?v=bfln9jQ10Ts

https://www.youtube.com/watch?v=RGA0GoZuYRg

https://www.youtube.com/watch?v=6OREk2fEBQU

2016:

https://www.youtube.com/watch?v=LjeNVIxdKL4

https://www.youtube.com/watch?v=IoT4KNuj6rs

2017:

https://www.youtube.com/watch?v=yYD8nO_P0Ss

https://www.youtube.com/watch?v=dIQTn4kkeII

2022:

https://www.youtube.com/watch?v=3dGpJtvAtA8

https://www.youtube.com/watch?v=aFpvsN8qI3Q

You can follow Karthik Srinivasan on social media

LinkedIn : ( https://www.linkedin.com/in/karts/ )

Twitter: ( https://twitter.com/beastoftraal )

Instagram: ( https://www.instagram.com/beastoftraal )

Blog: ( https://beastoftraal.com/)

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featured

Do follow IVM Podcasts on social media.

We are @IVMPodcasts on Facebook, Twitter, & Instagram.

Follow the show across platforms:

Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music

See omnystudio.com/listener for privacy information.