The recent AU Bank ad featuring Kiara Advani and Aamir Khan came under heavy fire for reimagining the tradition of the bride entering the groom's home with her right foot first. But was the ad really reimagining traditions?

In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at the AU Bank ad along with a few other ads to address the allegation that advertising reimagines our traditions. Spoiler alert: they do not!

Tune in to know more!

Check out the YouTube video here: https://youtu.be/TknnHvk0AKI

Ad Links:

McDonald’s Diwali 2022 ad film: https://www.youtube.com/watch?v=_uaJNxVXhNE

Big Bazaar Diwali 2015, Paper Pataka ad film: https://www.youtube.com/watch?v=SPKfad0W97s

AU Bank ad: https://www.youtube.com/watch?v=A6Ejs2cPJDk

Hrithik Roshan Ferrero Rosher Diwali ad: https://www.youtube.com/watch?v=CLO3w4-o8yc

You can follow Karthik Srinivasan on social media

LinkedIn : ( https://www.linkedin.com/in/karts/ )

Twitter: ( https://twitter.com/beastoftraal )

Instagram: ( https://www.instagram.com/beastoftraal )

Blog: ( https://beastoftraal.com/)

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