# 32. Nils & Mikkel - Nailing your product positioning
Description
In this episode, we explore the essence of positioning in the business landscape.
Nils and Mikkel discuss how effective positioning connects customers with products and differs from branding, driving sales and distinguishing companies in the market. Explore the challenges of weak or undefined positioning, such as underperforming marketing campaigns and prolonged sales cycles, and learn the strategic importance of clearly defining your target customers and understanding competitive landscapes.
This episode is a must-listen for anyone involved in business strategy, from startup founders to marketing professionals, as we dissect successful positioning cases like Chatfire and its differentiation in the crowded messaging platform market. Gain insights into how simplicity and clarity in your positioning can significantly enhance customer understanding and engagement.
In todays episode we cover:
Introduction
Symptoms of Weak Positioning
Solutions to Weak Positioning
The Process of Positioning
Time Horizon for Positioning
Importance of Sales Reps in Positioning
Example of Strong B2B Positioning
United States
