# 40 - Martin & Jeppe: A journey from Science to Sales with Alexander Broe, Novonesis
Description
In this episode, Jeppe and Martin sit down with Novonesis' Head of Sales & Business Development, Alexander Broe.
They explore his fascinating career journey, from endurance sports enthusiast to navigating the corporate world, including his transitions from procurement to sales, marketing, and distributor management. Alexander shares insights into how companies can effectively bridge the gap between B2B and B2C, the challenges of managing distributors across global markets, and how to create real-world impact by developing innovative products.
This conversation offers a wealth of knowledge on sales strategy, distributor relationships, and the future of consumer health trends, particularly in probiotics and the gut-brain axis.
We hope you enjoy today's episode!
United States
