013: How To Price Your Digital Products & Services
Update: 2024-06-04
Description
“What should I charge?”
Every creator asks this question. Don’t worry, we’ve got you!
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) walk through the Value Ladder framework, discussing how you can scale the same offer up and down the ladder to different price points and levels of involvement.
(0:00 ) — Intro
(1:00 ) — How should we think about pricing?
(2:55 ) — Where to start on the Value Ladder (VIP)
(9:50 ) — Going down the ladder (High)
(13:53 ) — The worst place to be (Mid)
(20:03 ) — Do not price at this number
(28:15 ) — The low-end of the Value Ladder (Impulse + Free)
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