In this episode of Solo Law Club, I break down whether paying for Google Ads is worth it for solo lawyers and how to get the most out of your ad spend. Google Ads can be a powerful marketing tool, but they’re also one of the most expensive advertising platforms for legal services. The key is knowing when and how to use them effectively to maximize your return on investment.

I share insights on when paid advertising makes sense, the high costs of legal keywords, and how Google’s Local Services Ads (LSAs) have been a cheaper and more effective alternative for my firm. I also cover keyword targeting strategies, landing page optimization, and how to track ad performance so you’re not wasting money on ineffective campaigns.

If you’re considering running Google Ads or LSAs for your firm, this episode will help you make an informed decision and ensure you’re getting the best possible results.