In this conversation, Dimitra and surface pattern designer Lucia Sanguinetti-Jonescheit of DEINKI Studio explore how creatives can use Instagram intentionally—without letting it drain their energy or creativity. Lucia shares her journey from nervous beginner to strategic planner, offering candid insights into how she built a system that supports both her art and her well-being. They discuss the emotional highs and lows of sharing work online, including how to handle visibility, creative theft, and content burnout. This episode offers grounded, practical advice for artists seeking a more sustainable relationship with social media.

Takeaways

• Confidence builds with consistency—start small and keep showing up.


• Community challenges foster creative connection and momentum.


• Batching content creates clarity, reduces pressure, and protects energy.


• Instagram is a marketing tool—not a measure of creative worth.


• Specificity in sharing helps attract aligned clients and opportunities.


• Creative burnout can be avoided with intentional planning and clear goals.


• Navigating visibility includes learning to advocate for your work.


• It's okay to pause—rest can lead to strategic clarity.


• Detaching from likes allows for more authentic sharing.


• Systems support creativity—structure doesn’t stifle, it sustains.

Useful Links to Lucia and Her Creative World

📸 Follow Lucia on Instagram

🌐 Explore Lucia’s work at www.deinki.com

📖 Read more about Lucia’s Creative Journey on Creative Diaries

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