In this conversation, Dimitra and surface pattern designer Ashleigh Fish explore Pinterest as a slow, sustainable platform for creative visibility and licensing. Ashleigh shares how she went from casually posting to consistently attracting art directors, clients, and licensing opportunities—all without the pressure of daily content creation.

They discuss the long-term value of pins, how Pinterest differs from social media, and why consistency matters more than constant activity. Ashleigh also walks us through how she plans and schedules her pins, repurposes designs across platforms, and uses keyword strategy to increase discoverability.

Whether you’re just starting out or ready to grow your reach, this episode is full of actionable insights to help you build visibility without losing your creative spark.

Key Takeaways:

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  Pinterest works on a long-term search algorithm—perfect for evergreen content

  
  


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  Keywords and pin titles are crucial for visibility

  
  


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  Consistency is more important than frequency

  
  


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  Pins can gain traction months after posting (and even re-trend years later)

  
  


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  Popular pins attract both followers and potential clients

  
  


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  Pinterest is more search engine than social media

  
  


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  Art directors and brands do use Pinterest to scout new work

  
  


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  Reposting one design in different colorways or formats increases pin potential

  
  


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  A solid Pinterest strategy can grow organically—no ads needed

  
  


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  Slow growth doesn’t mean no growth—it’s just more sustainable

  
  

Useful Links:

📸 Follow Ashleigh on Instagram

📌 Explore her Pinterest

🌐 Visit her website

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