DiscoverValiant Business016 - Brand Storytelling: Misunderstood and Missing the Mark
016 - Brand Storytelling: Misunderstood and Missing the Mark

016 - Brand Storytelling: Misunderstood and Missing the Mark

Update: 2023-01-12
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You may have heard “brand storytelling” and even developed a brand story. But, few people understand the practical elements of brand storytelling. OR, they’ve completely misunderstood the term. We discuss what brand storytelling is in a practical way, and then we outline some of the key areas businesses miss the mark.


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016 - Brand Storytelling: Misunderstood and Missing the Mark

016 - Brand Storytelling: Misunderstood and Missing the Mark

Amy Alexander, David Mills, Chad Alexander