020 - Brand Personality: Risk or Reward?
Description
In business, it feels risky to have a personality. It’s seemingly “safe” to just be the same. But, as we all know, sameness is what loses every time. Having personality, and being authentic with your values and your traits, makes you memorable. And in this day and age, it matters. We walk through some very memorable, personality-filled brands and give you some ways to decode personality for your own brand.
>> Show Notes
- Dollar Shave Club Ad
- Cleanse from Pathways to Health
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