016 - Selecting a Loss Leader

Update: 2020-06-17

Description

My company is planning to start using loss leaders. Unfortunately, none of my fellow coworkers has much experience with them. What types of products should we select?

Comments

In Channel

030 - Market Rates in Low-Cost Areas

2021-01-26--:--

029 - Dealing with Price-Sensitive Customers

2021-01-19--:--

028 - Passing Along a Price Increase

2020-10-07--:--

027 - Approaches to Price Tiering

2020-09-23--:--

026 - Charging for Tiny Bits of Work

2020-09-16--:--

025 - Pricing and the Build vs Buy Decision

2020-08-31--:--

024 - When Worse Might Be Better

2020-07-27--:--

023 - Shadow Work for Software Companies

2020-07-03--:--

022 - Great Employees at Rock Bottom Prices

2020-07-01--:--

021 - Misconceptions about Order Qualifiers and Order Winners

2020-06-29--:--

020 - Over-Specialization and Pricing Power

2020-06-26--:--

019 - A Consulting Client's Minimum ROI

2020-06-24--:--

018 - Entering a New Market

2020-06-22--:--

017 - Price Discovery via Incrementalism

2020-06-19--:--

016 - Selecting a Loss Leader

2020-06-17--:--

015 - Pricing Power and Double Specialization

2020-06-15--:--

014 - Dealing with an Underbid on a Value-Priced Contract

2020-06-10--:--

013 - Matching a Competitor's Price Increases

2020-06-08--:--

012 - Pricing without Clear Requirements

2020-06-05--:--

011 - The Sizing of Profit Margins

2020-06-04--:--

00:00

1.0x

016 - Selecting a Loss Leader

#box-pro-ellipsis-17671102040823{-webkit-line-clamp:2;}016 - Selecting a Loss Leader

016 - Selecting a Loss Leader

Adam Juda

016 - Selecting a Loss Leader