018 - Entering a New Market

Update: 2020-06-22

Description

My partner and I have a lot of experience in the automotive industry. A few years ago we started a monthly service that helps scan and organize documents for vehicle service departments. It's going well, but we want to build a bigger business. I thought that the next market we should enter is finance. Buyers in this market have deep pockets and work with a lot of documents. What should we do to maximize our ability to charge high rates in this new market?

Comments

In Channel

030 - Market Rates in Low-Cost Areas

2021-01-26--:--

029 - Dealing with Price-Sensitive Customers

2021-01-19--:--

028 - Passing Along a Price Increase

2020-10-07--:--

027 - Approaches to Price Tiering

2020-09-23--:--

026 - Charging for Tiny Bits of Work

2020-09-16--:--

025 - Pricing and the Build vs Buy Decision

2020-08-31--:--

024 - When Worse Might Be Better

2020-07-27--:--

023 - Shadow Work for Software Companies

2020-07-03--:--

022 - Great Employees at Rock Bottom Prices

2020-07-01--:--

021 - Misconceptions about Order Qualifiers and Order Winners

2020-06-29--:--

020 - Over-Specialization and Pricing Power

2020-06-26--:--

019 - A Consulting Client's Minimum ROI

2020-06-24--:--

018 - Entering a New Market

2020-06-22--:--

017 - Price Discovery via Incrementalism

2020-06-19--:--

016 - Selecting a Loss Leader

2020-06-17--:--

015 - Pricing Power and Double Specialization

2020-06-15--:--

014 - Dealing with an Underbid on a Value-Priced Contract

2020-06-10--:--

013 - Matching a Competitor's Price Increases

2020-06-08--:--

012 - Pricing without Clear Requirements

2020-06-05--:--

011 - The Sizing of Profit Margins

2020-06-04--:--

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1.0x

018 - Entering a New Market

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018 - Entering a New Market

Adam Juda

018 - Entering a New Market