We sat down with Samantha Ley, the Director of Client Development at Find Your Influence (FYI), a local startup leading the charge in the world of influencer marketing platforms and managed services, to talk about the art of influencer marketing.

She shares her journey, starting with her time at Marriott and their incredibly innovative but time consuming approach to influencer marketing. A few years later she crossed paths with the founders of FYI who shared their idea for the platform. That was almost three years ago. Since then the company has jumped from six to 34 employees with a global presence and client base.

She goes on to share some advice for businesses looking to engage influencers, an exciting international campaign FYI managed as well as advice for aspiring influencers looking to build their brand. This is a great chat for anyone looking to learn more about the world of brand and influencer marketing!