Some people figure out what they’re good at later in life, and some know early on they’re meant for a certain career. Kirk was the latter. With guidance of a family friend, he tried his hand in the world of technology early on and the rest as they say is history. The first thing he ever built was a grade tracking system. He didn’t ever have an users, but he did convince some of his teachers to test it out.

Soon Kirk would find himself in the throes of the startup technology community in Arizona. Over the years, he held a number of roles and experimented with a variety of products that primed him to start Persosa, which recently closed out its $500,000 Seed Round.

Persosa solves for the lack of personalization in traditional marketing. Marketers can now create a fully personalized marketing journey for each unique customer. Kirk goes on to share how Persosa helped Spiritual Gangster, among other businesses, increase conversions and change the way they market to their customers.