Caitlin didn’t know anyone in Phoenix when she moved here for an internship after college. But, that didn’t deter her. Her father had ingrained the idea into her that "nothing good happens in your comfort zone," at a young age.

This approach to life motivated her as she started her new job in Downtown Phoenix in the summer of 2013. After being offered a full-time role with the company, she dove head-first into the startup world and soon found a groove within the community.

Today, she co-manages the social media for #yesphx, is the City Director for the Phoenix chapter of House of Genius on top of her full time job as the Marketing Communications Manager at Risas Dental and Braces. She goes on to talk about her love of social media and some of the different platforms, strategies and tactics she's employed over the years.