020. What Even Is Vision — and Why It’s Hurting Your Brand If You Don’t Have It
Description
No one starts a business dreaming of burnout and busywork. But without a clear vision, that’s exactly where you land. In this episode, Kelsie and Naoma break down what vision actually is—not just a fluffy statement on your website, but a decision-making compass for everything from hiring to content to client fit.
They share how vision shows up in branding, social media, and leadership—and how it can completely change the way your team, marketing, and business grow. You’ll hear their personal experiences with vision misalignment, what clarity has changed for them, and how to get yours out of your head and into your business.
You’ll Learn:
What a business vision actually is (and isn’t)
How to recognize when you’re lacking vision
Why vision matters for branding, content, and your team
The difference between dreaming and planning
How to revisit and refine your vision quarterly
The key questions that help extract your true goals
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