DiscoverWe Know Marketing, We Promise035. Lead Magnets without the ICK
035. Lead Magnets without the ICK

035. Lead Magnets without the ICK

Update: 2025-11-05
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Lead magnets don’t have to feel scammy, sleazy, or like a bad infomercial. In this episode, we unpack how to attract new leads and grow your email list authentically—without compromising your brand voice or integrity.What you’ll learn:What a lead magnet actually is—and how to design one that fits your businessWhy you need to collect emails (and not rely solely on social media)How to nurture potential clients with a simple 4–7 email sequenceThe dos and don’ts of freebies, guides, and webinarsHow to keep your funnels on-brand (and off the “cringe” list)The power of automation with tools like Typeform and FlowdeskHow to build trust through consistency, not pressure tacticsLegal and ethical tips for collecting emails and adding subscribersThis episode will help you rethink the entire funnel conversation—because when your marketing feels genuine, it converts better, lasts longer, and builds trust faster.👉 Subscribe for weekly strategy sessions, creative insights, and marketing systems that actually work.💬 Question: What kind of free resource would genuinely help your audience right now?#EmailMarketing #LeadMagnets #MarketingStrategy #WeKnowMarketing #BusinessGrowth

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035. Lead Magnets without the ICK

035. Lead Magnets without the ICK

Kelsie Downs + Naoma Serna-Zahn