In this episode, Naoma and Kelsie talk through what it really means to “recession-proof” your marketing.

Spoiler: it’s not about panicking or slashing your budget. It’s about building trust, staying consistent, and being indispensable to your clients. They break down tactical ways to create stickier client relationships, refine your messaging, and deepen brand trust—before things get rocky.

Whether you're already feeling the pinch or just want to prep smartly, this one’s packed with honest advice (and a few laughs, of course).

Key Takeaways

- Cutting your marketing budget is usually the worst move in a downturn.

- People still need your services—they just become more selective.

- Building trust through personal branding and clear messaging is crucial.

- Upselling happy clients can be smarter than chasing new ones.

- Consistency in communication (especially during chaos) builds loyalty.

- Be seen as a partner, not a vendor. That’s how you stay on the roster.

- Map your client journey. A solid onboarding experience can make or break retention.

- Make your business sticky—offer value beyond the scope when possible.

If you go quiet, people assume you're struggling. Stay visible, even if you're pivoting.

Calm, clarity, and character make you recession-resistant.