#024 - Gab Bujold - Why Product Marketers Are Not Marketers
Description
We explore the challenges product marketers face in gaining buy-in from executive teams and how to overcome them. Gab provides insights on aligning sales and marketing teams, crafting effective messaging strategies, and the importance of market segmentation for startups.
Gab also discusses his approach to podcasting, including how to differentiate in a crowded space and create meaningful conversations with guests. We touch on the concept of "message market fit" and why it's crucial for startups to focus on this before product market fit.
Whether you're a product marketer looking to elevate your role, a founder aiming to refine your messaging strategy, or simply interested in the evolving landscape of B2B marketing, this episode offers valuable insights and actionable advice.
Enjoy!
CONNECT WITH GAB
SHOW NOTES
- 02:23 Gab's Journey into Product Marketing
- 04:09 Why Product Marketers Are Not Marketers
- 08:14 Qualities of a Great Product Marketer
- 10:54 Aligning Sales and Marketing Teams
- 18:33 Defining Message Market Fit
- 24:12 Challenges in B2B Marketing Jargon
- 32:18 The Role of Podcasting in B2B Marketing
- 37:14 The Importance of Market Segmentation for Startups
- 42:25 Gab's Go-to-Market Audit Process
- 47:21 Learning Resources for B2B Marketers
Learn more at https://conversionalchemy.net/
Connect with Chris https://linktr.ee/conversionalchemy
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