#028 - Ryan Paul Gibson - Mastering Customer Interviews: Unlocking B2B Insights and Driving Business Growth
Description
We explore Ryan's unique approach to customer interviews, focusing on buyer processes rather than demographics. He emphasizes the importance of understanding the larger context in which businesses operate and make decisions, rather than relying solely on job titles or company size.
Ryan walks us through his methodology for crafting effective interview questions, managing biases, and extracting valuable insights. He shares tips on how to get busy executives to participate in research and discusses the ideal number of interviews needed to reach insight saturation.
Whether you're a B2B marketer, product manager, or founder looking to better understand your customers, this episode is packed with practical advice to help you conduct customer interviews that truly move the needle for your business.
Enjoy!
Learn more at https://conversionalchemy.net/
Connect with Chris https://linktr.ee/conversionalchemy
United States
