#026 - Tamara Ceman - Practical B2B SaaS Marketing: Uncovering Customer Intent and Crafting Effective Messaging
Description
We explore Tamara’s journey from working at Markup, a Chrome extension for design feedback, to launching her own consultancy. She discusses her approach to creating customer personas based on intent rather than traditional demographics, and how she leverages user interviews and sales team insights to uncover valuable messaging opportunities.
Tamara also shares her framework for understanding buyer roles and objections, emphasizing the importance of addressing psychological biases in marketing messages. We delve into her experimentation process and how she balances confidence with humility when proposing new marketing initiatives.
Whether you’re a SaaS founder, marketer, or product manager, this episode offers practical strategies and psychological insights to elevate your marketing game and drive growth.
Enjoy!
CONNECT WITH TAMARA
SHOW NOTES
- 02:20 Tamara’s Experience at Markup and Reaching 400k Users
- 06:46 Creating Intent-Based Personas vs Traditional ICPs
- 15:00 Leveraging Customer Interviews for Messaging Insights
- 21:28 Tamara’s Experimentation Framework
- 26:46 Addressing Buyer Objections and Perceived Value
- 32:16 Uncovering Customer Insights Through Various Channels
- 38:12 Message Testing Strategies for B2B SaaS
- 43:54 Transitioning from In-House to Consulting
- 45:32 Upcoming Book and Newsletter Launch
- 46:08 Recommended Resources for Neuroscience in Marketing
- 49:00 Gaming Lessons Applied to Marketing
Learn more at https://conversionalchemy.net/
Connect with Chris https://linktr.ee/conversionalchemy
United States
