026. Building Your Marketing Foundation in 90 Days — Pt. I
Description
In this episode, Naoma and Kelsie break down what it really takes to get your marketing off the ground — without burning out, confusing your audience, or becoming a content machine with no results. From defining your ICP and clarifying your message to choosing the right platform and building a content muscle, this episode is packed with practical advice to set your marketing foundation. Whether you're in your first 90 days or 5 years in and still winging it, this is your sign to hit reset and build with intention.
Key Takeaways
If people are confused, they won’t buy — clarity wins over cleverness.
Define your ICP like a real human, not a spreadsheet. Get specific.
Don’t be the all-you-can-eat buffet. People want a clear recommendation, not a menu.
Messaging needs to be consistent across sales calls, socials, emails, and your site.
Your “I help” statement should evolve — it’s a guide, not handcuffs.
Posting to post = confusion. Have a strategy, or you’ll waste time.
Focus on one or two platforms. Don’t burn out trying to be everywhere.
The first 90 days are about building muscle, not going viral.
- Email lists are still your best long game — even if it starts with 1 person.
- Use AI to analyze what your best clients are saying — the clues are there.
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