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Tons of lip service is paid to terms like authenticity and self-expression.

The concept of creating a lifestyle business is all the rage too.

I get it. Who doesn’t want a business that supports their life the way they have envisioned it? Work with energizing and inspiring clients, on your terms, while fulfilling your biggest dreams and deepest desires.

Heck, I’ve been working on creating this myself for over five years now. I’m getting there but I admit that I still often get in my own way.

Izzy Arkin is a different breed (or is he?).

He has expressed his true, unbridled self while creating a REAL lifestyle business that fully supports his “crazy” adventure.

Like most of us, Izzy learned that it’s best to follow all the rules, don’t ruffle too many feathers, get a traditional education and then go get a “good” job.

After becoming a middle school teacher and studying for his masters degree, he came to a conclusion…HE HATED HIS LIFE AND WHAT HE WAS DOING.

One day while quietly pondering he asked himself two questions that changed everything.

WHY AM I DOING WHAT I DO? WHAT DO I WANT TO CREATE?

His answer? Again and again, no matter how many times he asked it…I WANT TO BE A NINJA! Yes! A freakin’ Ninja!!

 Some Things You’ll Learn:

• When it’s time to cut your losses and make a radical move


• Why most people never live an awesome life


• What every 4 year old can teach us


• Why trying to _____ ______ is a recipe for utter failure and disappointment


• What you MUST learn from every great leader in order to live your purpose

 Amplified Action Step:

Ask yourself the same question Izzy did.

WHAT DO YOU WANT TO CREATE?

Spend the next 15 minutes writing your reflections into a journal. You will have pure gold. Take advantage of Izzy’s free worksheets too!

So tell us in the comments below, what do you want to create? What actions are you going to take to make sure it becomes real?

Resources in this episode

• Go grab Izzy’s free “Your Fear Will Guide You” worksheets!


• Connect with Izzy and listen to the podcast right now!


• Izzy’s main website


• Check out Izzy on Facebook!

I want your feedback!

If you have any comments or suggestions for upcoming shows I would love to hear from you in the comments below!

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