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Remember when Instagram was the golden ticket to building an esthetician business? Those days are gone. The digital landscape has shifted dramatically, and what worked a decade ago is now drowning in a sea of oversaturation.

Did you know the average person scrolls past 95% of social content without truly engaging? Or that businesses are posting eight times more content than just three years ago? As someone who built and sold a successful esthetics practice, then struggled to replicate that Instagram success with my coaching business, I've learned some hard truths about marketing in today's environment.

The breakthrough came when I switched from pouring endless hours into Instagram to launching a podcast. Almost immediately, client bookings increased while my social media efforts decreased. Why? Because people don't book services based on pretty feeds—they book based on trust and relatability.

If I were starting my esthetician journey today, I'd focus on three key strategies: First, create a community-focused podcast addressing my ideal clients' specific challenges, subtly promoting my services. Second, reimagine social media with content that provides genuine value and humor, not just service highlights. And third, aggressively build Google reviews, knowing that 79% of consumers trust online reviews as much as personal recommendations.

This episode weaves these business insights with my hilarious adventures driving a Tesla cross-country (including why self-driving cars don't see turtles!), exploring how technology changes our expectations and capabilities. Want to discuss how these strategies might work for your specific situation? Message me through the link in the show notes to schedule a one-on-one coaching call where we can create a personalized growth plan.

To learn more about Kari Jo visit: https://www.karijopatterson.com

Want to do a live Business Breakthrough Audit on the podcast with me?

Apply here - https://forms.gle/hMF2MYTUsUMyAW477

Ready to Invest in yourself and your business?

Book a Free Discovery Coaching Call - https://stan.store/EstheLaunchAcademy/p/free-30-minute-consultation-

Connect with me on your fav social platform:
Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com