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Ever wonder why some aesthetics businesses thrive while others struggle despite offering similar services? The answer often lies not in treatment expertise, but in business leadership.

Meet Michelle, an ER nurse who launched a med spa seeking better work-life balance as a mother of four. What started in a small room inside a hair salon blossomed into a full-fledged wellness center with her own building, staff, and comprehensive service menu. Despite this impressive growth, Michelle faced a common challenge: "The business side is probably the most difficult thing for me. My passion isn't being a business owner; it's helping people."

This candid conversation explores the fundamental shift aesthetics professionals must make from skilled practitioner to effective leader. Michelle's journey illustrates how success requires more than technical expertise—it demands strategic delegation, purposeful time management, and team development.

The podcast delves into practical strategies like calculating which services generate the highest profit-per-minute, implementing weekly team meetings to align everyone's efforts, and approaching hiring like Tetris—filling your weaknesses with others' strengths. Perhaps most importantly, we explore why investing in your leadership skills creates a foundation for sustainable growth, even when management doesn't come naturally.

Whether you're struggling with profitability, team dynamics, or simply finding balance, this episode offers actionable insights to transform your aesthetics business. As one mentor wisely shared, "Nobody is born a leader. They all become one." Ready to make that transformation? Visit karyjopatterson.com for more resources to help you build the aesthetics business you've always envisioned.

To learn more about Kari Jo visit: https://www.karijopatterson.com

Want to do a live Business Breakthrough Audit on the podcast with me?

Apply here - https://forms.gle/hMF2MYTUsUMyAW477

Ready to Invest in yourself and your business?

Book a Free Discovery Coaching Call - https://stan.store/EstheLaunchAcademy/p/free-30-minute-consultation-

Connect with me on your fav social platform:
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Facebook: https://www.facebook.com/karijopattersonestheticiancoach
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Links You May Want to Check out:

Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com