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Ever find yourself torn between mastering your specialty and expanding your service menu? You're not alone. This captivating coaching session with Tara from Wicked Beauty Studio reveals the exact growth strategy that transformed her business from a basement operation to a thriving storefront.

When Terra sought advice about adding facials to her successful waxing studio, she discovered something profound: the clearest message wins in business. Her dilemma resonates with so many beauty professionals—the desire to grow without diluting what's already working. Through tactical guidance, we uncover how strategic service addition can enhance rather than confuse your brand.

The conversation takes a fascinating turn as we explore the psychology behind business expansion. Terra shares her journey from basement entrepreneur to confident business owner, revealing how location change sparked a marketing mindset shift. "When I moved to my storefront, I started passing out business cards and going to events—marketing to everybody I came across," she explains. This transformation wasn't just about physical space but about embracing her professional identity.

Perhaps most valuable is the discussion around hiring decisions—booth rental versus employees—and the unexpected pitfalls of each model. "I couldn't control my brand," Kari Jo reveals about her experience with renters, offering crucial insights for those considering team expansion.

Whether you're contemplating adding new services, moving locations, or bringing on team members, this episode provides the clarity you need to make strategic decisions that strengthen rather than scatter your business focus. Ready to grow without losing what makes you special? This is your roadmap.

To learn more about Kari Jo visit: https://www.karijopatterson.com

Want to do a live Business Breakthrough Audit on the podcast with me?

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Book a Free Discovery Coaching Call - https://stan.store/EstheLaunchAcademy/p/free-30-minute-consultation-

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Links You May Want to Check out:

Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com