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Ever wondered what it takes to get your name and expertise featured in a major industry publication? In this enlightening conversation, Kitty Lin, the Managing Editor of Skin Inc magazine, pulls back the curtain on beauty publishing and shares exactly how estheticians can build their personal brands through media opportunities.

Kitty reveals her fascinating journey from marketing team member to editorial leadership, bringing a fresh perspective to one of esthetics' most respected publications. What stands out is her passion for transforming Skin Inc from a one-way content provider into "the living room hosting conversations" for industry professionals. This shift creates unprecedented opportunities for practitioners to share their knowledge and build their reputation.

The most valuable takeaway? You don't need to be a professional writer to be featured in a major publication. Kitty enthusiastically explains how interviews, casual conversations, and authentic storytelling often produce the most compelling content. "If you have a story, let's find a way to get it out there," she encourages, dismantling the barriers that have kept many talented estheticians from sharing their expertise more broadly.

The conversation takes a deeper turn as Kitty and Keri Jo discuss the challenging landscape facing today's estheticians – caught between increasing medical regulations on one side and unqualified social media influencers on the other. This candid discussion offers perspective on how professionals can navigate these pressures while maintaining their unique value proposition.

For anyone looking to elevate their career beyond daily treatments, this episode provides actionable steps for connecting with publications, pitching your ideas effectively, and overcoming the fears that hold many back from broader recognition. As Kitty so perfectly puts it, "Everything starts at hello" – a simple reminder that building connections is the foundation of any successful personal brand strategy.

To learn more about Kari Jo visit: https://www.karijopatterson.com

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Links You May Want to Check out:

Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com