What if you could personalize every email uniquely to the individual recipient on your list? 

It turns out you can with the help of AI. In today’s episode, Erica Salm-Rench, COO of rasa.io, shares with us how AI is revolutionizing newsletter conversion rates and engagement by adding value through personalization.

Erica brings her wealth of experience in digital marketing, web development, SEO, and advertising to the conversation as she shares her early days at Tulane University to leading innovative strategies at rasa.io. Erica helps us dive deeper into the fundamentals of successful email marketing and how leveraging AI to create personalized newsletters will enhance member engagement and drive non-dues revenue. 

You’ll learn:

• How to measure effectiveness through key metrics.
• The immense potential of AI in creating high-impact content.
• How personalized content can boost your association's success.
• How more newsletter engagement leads to more non-dues revenue.

About the guest:

Erica Salm Rench is the Chief Operating Officer at rasa.io. After working in enrollment management where she focused on recruitment strategy and marketing, Erica managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies which elevated organizations to stand out and be seen amongst the chaos of the online marketplace. Now at rasa.io, she gets to blend her love of digital marketing technology and email in order to support the incredible community of rasa.io customers.

Resources:

Recommended reading: Ascend: Unlocking the Power of AI for Associations, Competing In the Age of AI, The Age of AI

For the latest on AI: Tech Brew Newsletter, Revolutionize Your Marketing with AI

Recommended listening: The Artificial Intelligence Show

Just for marketers: Marketing AI Institute

Explore more on artificial intelligence.

Visit: https://www.naylor.com/

Connect with rasa.io & Erica Salm-Rench::

LinkedIn: @rasa.io & @esalm

X: @rasa_io

Instagram: @rasa.io

Visit: https://rasa.io/

Connect with us:

LinkedIn: @NaylorAssociationSolutions

Christine Shaw: christine.shaw@naylor.com

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