100. Lessons From 25 Years (and 100 Episodes) in Brand Strategy
Update: 2025-04-15
Description
For this 100th episode, I’m sharing 12 lessons from 25 years of working in branding.
This isn't just the process of strategy, but what it really means to be a brand strategist.
From why no one wants to buy 'strategy', how good strategy often feels like therapy, to why the best strategists know they don’t know everything, this episode is a behind-the-scenes look at the mindset, method, and messiness of the work we do.
If you want to benefit from my insights and learnings as an experienced brand strategist, this is the episode for you.
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