116. This Small Upgrade Will Transform Your Positioning Strategy
Update: 2025-11-18
Description
If I could only give a client one thing to create the most strategic clarity, it would be positioning.
It's the one thing that gets to the heart of (arguably) the most important branding question... why should our audience want us?
In this episode, I break down:
What positioning is and why it's so essential
The single upgrade that makes positioning easier to build and understand
Why this change removes the 3 main barriers to defining a winning positioning
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Learn Brand Strategy - The Brand Method program
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